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Growth Hacking A Book: Minimum Viable Product to Bestseller

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Based on the book "Growth Hacker Marketing" by Ryan Holiday

http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20

Publié dans : Marketing
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Growth Hacking A Book: Minimum Viable Product to Bestseller

  1. Growth Hacking A Book: Minimum Viable Product to Bestseller 12-18 months later a book is born… and hopefully it excels.
  2. Book publishing publishing is as old school as it gets. is as old school as it gets.
  3. Editors have hunches and make big bets on proposals.
  4. 12-18 months later a book is born… and hopefully it sells.
  5. What if ? there was a better way 12-18 months later a book is born… and hopefully it excels.
  6. Growth HACKING has an ANSWER! Let me show you how it worked for me. 12-18 months later a book is born… and hopefully it excels.
  7. In 2012 I wrote an article for Fast Company AKA Minimum Viable Product
  8. Then I got an email from my editor. Would I like to try it as an e-single? 12-18 months later a book is born… and hopefully it excels.
  9. A few months later GROWTH HACKER MARKETING came out
  10. We kept the price low. ! 12-18 months later a book is born… and hopefully it excels. ! Marketed it with guest posts, podcasts and Slideshare
  11. It became a #1 Amazon bestseller. 12-18 months later a book is born… and hopefully it excels. AKA: Product Market Fit
  12. Only then did we decide ! to make it physical.
  13. We improved the book based on feedback, doubled the length, updated the examples
  14. We brainstormed how to activate existing fans - how to create a WOW factor
  15. We created viral tools to spread the book to new groups. !
  16. Even after giving away all these free copies, pre-orders went way up !
  17. Now, it’s out and for sale and doing better than ever. I’ve spoken all over the world in support of the book, invested in companies, advised incubators. ! It’s sold tens of thousands of copies across platforms and has more than 300 reviews on Amazon. ! ! !
  18. It all started because of a minimum viable product—an article. ! ! !
  19. Growth Hacking works! Even for something as old school as a book. Book publishing is as old school as it gets.
  20. Why ? don’t you try it 12-18 months later a book is born… and hopefully it excels.
  21. Special Bonus ! Get the actual transcripts of the interviews from Growth Hacker Marketing, a free chapter from Trust Me, I’m Lying, and a code for two free months of Growth Hacker TV (a $58 value)! Just send an e-mail to: growthhackermarketing@ gmail.com

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