The Building Blocks of Community: The Story of Product Hunt (Presenting at #EETN)

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This is a presentation I gave at the Everywhere Else Conference in Memphis, TN where I shared Product Hunt's story, tactics for building community, and advice for those looking to someday pursue their own startup. Unfortunately, most of the context is missing without a recording of the talk but I spent a fair amount of time creating Snapchat art to accompany the deck that I have to share. :)

Technologie Sports

The Building Blocks
of Community:
The Story of Product Hunt
Ryan Hoover,!
Founder of Product Hunt!
!
@rrhoover

STARTUP EDITIONSE
Hooked: How to Build Habit
Forming Products
contributing writer to Nir Eyal
a little about me
@rrhoover

Product Hunt
a daily leaderboard of the best new products
an idea
@rrhoover

the “20 minute” MVP
ﬁrst version:
announced on:
@rrhoover

building the “real” product
Emailed key inﬂuencers &
friends
!
!
Goal:
!
Early feedback
!
Buy-in
!
Show momentum
@rrhoover

public launch
Pando interview
!
!
Goal:
!
Get people excited
!
Spark engagement
!
Increase buy-in
@rrhoover

fun facts
@rrhoover
thousands of visitors daily
!
3,000+ products hunted
!
10,000+ comments
!
41,000+ upvotes
!
200,000+ clicks/mo to
products

community building tactics
Personally reach out to new
subscribers
!
!
Goal:
!
Make people feel special
and welcome
@rrhoover

community building tactics
Pull in community members
when relevant
!
!
Goal:
!
Provide value and establish
a culture of helping
@rrhoover

community building tactics
Ofﬂine events
!
!
Goal:
!
Form relationships within the
community
@rrhoover

community building tactics
Schwag!
!
!
Goal:
!
Create a sense of belonging
and pride in the community
@rrhoover

community building tactics
Mail stickers
!
!
Goal:
!
Delight people
@rrhoover

community building tactics
Build in public
!
!
Goal:
!
Get people excited and
invested
@rrhoover

community building tactics
Tell stories
!
!
Goal:
!
Make the community proud
to be a part of the story
@rrhoover

community building tactics
Podcast
(Product Hunt Radio!)
!
!
Goal:
!
Connect w/ the community
personally and off-site
@rrhoover

so you want to start up?
Product Hunt wouldn’t be
successful if I didn’t ﬁrst
build:
!
Experience (be curious)
!
Audience (provide value)
!
Relationships (be authentic &
helpful)
@rrhoover

3 p’s of a startup idea
Three questions I ask before
starting up:
!
Passion 
Pragmatism 
Pre-Existing Behavior
@rrhoover

Thanks :)
Ryan Hoover,!
Founder of Product Hunt!
!
@rrhoover

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Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

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From Event to Action: Accelerate Your Decision Making with Real-Time Automation

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The Building Blocks of Community: The Story of Product Hunt (Presenting at #EETN)

1. The Building Blocks of Community: The Story of Product Hunt Ryan Hoover,! Founder of Product Hunt! ! @rrhoover

2. STARTUP EDITIONSE Hooked: How to Build Habit Forming Products contributing writer to Nir Eyal a little about me @rrhoover

3. Product Hunt a daily leaderboard of the best new products an idea @rrhoover

4. the “20 minute” MVP ﬁrst version: announced on: @rrhoover

5. building the “real” product Emailed key inﬂuencers & friends ! ! Goal: ! Early feedback ! Buy-in ! Show momentum @rrhoover

6. @rrhoover

7. @rrhoover

8. public launch Pando interview ! ! Goal: ! Get people excited ! Spark engagement ! Increase buy-in @rrhoover

9. fun facts @rrhoover thousands of visitors daily ! 3,000+ products hunted ! 10,000+ comments ! 41,000+ upvotes ! 200,000+ clicks/mo to products

10. community building tactics @rrhoover

11. community building tactics Personally reach out to new subscribers ! ! Goal: ! Make people feel special and welcome @rrhoover

12. community building tactics Pull in community members when relevant ! ! Goal: ! Provide value and establish a culture of helping @rrhoover

13. community building tactics Ofﬂine events ! ! Goal: ! Form relationships within the community @rrhoover

14. community building tactics Schwag! ! ! Goal: ! Create a sense of belonging and pride in the community @rrhoover

15. community building tactics Mail stickers ! ! Goal: ! Delight people @rrhoover

16. community building tactics Build in public ! ! Goal: ! Get people excited and invested @rrhoover

17. community building tactics Tell stories ! ! Goal: ! Make the community proud to be a part of the story @rrhoover

18. community building tactics Podcast (Product Hunt Radio!) ! ! Goal: ! Connect w/ the community personally and off-site @rrhoover

19. so you want to start up? @rrhoover

20. so you want to start up? Product Hunt wouldn’t be successful if I didn’t ﬁrst build: ! Experience (be curious) ! Audience (provide value) ! Relationships (be authentic & helpful) @rrhoover

21. 3 p’s of a startup idea Three questions I ask before starting up: ! Passion  Pragmatism  Pre-Existing Behavior @rrhoover

22. Thanks :) Ryan Hoover,! Founder of Product Hunt! ! @rrhoover

The Building Blocks of Community: The Story of Product Hunt (Presenting at #EETN)

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The Building Blocks of Community: The Story of Product Hunt (Presenting at #EETN)