The document discusses the student film "Dealer" and how it compares to other films in its use of conventions. It analyzes the music, costumes, editing, camerawork, representation of class/age/gender, potential distributors, target audience, and technologies used. The students learned about the 180 degree rule, improved their movie and music editing skills between preliminary and final projects using iMovie and Garageband on a low budget.

1. Dealer Evaluation Ryan Howard & Max Levene Double click for next slide

2. In what ways does our media product use, develop or challenge the forms and conventions of real movies? Click for next slide

3. Music Our music is similar to the sequence used in Oceans Eleven. Here we can contrast the two. On this page is the music for our film. Double click for next slide

4. This is the music for the opening title for Ocean’s Eleven. It is quite similar to the own we have used. It uses similar instruments to which we have used to create to music for our opening title sequence. Double click for next slide

5. Costume The costumes worn in Dealer are a cross between what Brad Pitt wore in Ocean’s Eleven, and Adam Deacon’s costume in Adulthood. Although they are similar to Oceans, they are more like the ones used in Adulthood. Dealer Ocean’s Eleven Adulthood Dealer Click for next slide

6. Editing The types of editing used in our title sequence are straight cuts. There are no dissolves, fades, or any other transitions, apart from the start and the end. Having no fades or other transitions makes the clip look quicker, and following on, instead with fades and dissolves it looks like it has taken place over a period of time. Lockstock & Two Smoking Barrels Extract of Dealer Click to play http://www.youtube.com/watch?v=_o1UXSxTjfo Click to play Click for next slide

7. Camera As we shot on a DV camera, rather than a 33mm film, our short film would be much less likely to make it to the cinema. Ours would be seen as more of an independently produced film, and would be seen at a type of film festival. The camera we used is a Mino HD Flip. Rather than a widescreen film recorder Click for next slide

8. How does your media product represent particular social groups? Click for next slide

9. Class Both of the characters in our short film represent different classed. Ryan (left) is meant to look of a more higher class, using the sunglasses to help, where as Max (right) looks like he is of the working class, wearing a hoody, smoking a cigarette and wearing his trousers low. Click for next slide

10. Age The characters in our opening title sequence are of the ages 16 and 17. This is the same age as the characters in the movie Kidulthood. In comparison to Ocean’s Eleven, our characters are young people that aspire to become clever criminals in the future. Click for next slide

11. Gender The similarity between our film and the Ocean’s series are that our main characters are male. This is also the same as Adulthood, where most of the main characters are male. This is because in most crime films, the main characters are men, with a women in the middle causing controversy, like Julia Roberts in Ocean’s Eleven. Click for next slide

12. What kind of media institution might distribute your media product and why? Click for next slide

13. Ska A company like Ska Films would distribute our film. This is because Guy Ritchie’s (pictured) company distributed Lockstock and Two Smoking Barrels and Snatch, which is very similar to the genre and context of our film. Click for next slide

14. Warner Bros. Click to play Warner Bros. would also be interested in our film because they were the company that distributed all of the Ocean’s series. Barry Meyer is the chairman. Click for next slide

15. Who would be the audience for your media product? Click for next slide

16. Audience Because our film is a cross between the Ocean’s series and Lockstock and Two Smoking Barrels/Snatch, the audience for our film would be similar. This is because all the genres correspond, being a sort of crime/drama. The age of our audience would probably be around 15-24 year olds. The audience for our film would most likely be British, because it is UK produced, similar to Lockstock and Snatch, where as the Ocean’s Eleven film was US produced. Click for next slide

17. How did you attract/address your audience? Click for next slide

18. Because we did not have the sufficient supplies to advertise, we had to figure out our own way of getting people to see it. Seeing as we live in a Web 2.0 era, we uploaded our film to various internet sites. We put our finished movie onto our Youtube, and gathered some feedback. One user had given us feedback to make the beginning shorter, which we then did change, which others agreed that it made it look much better. We had no negative comments towards our post. After Youtube, we put it on both of our Facebook pages, to receive more feedback. This time, it was all positive. We also put the film on each of our Blogs. This helped us receive even more feedback from fellow students and teacher. Youtube Facebook Blogger www.youtube.com/ryanmedia2009 Click for next slide

19. What have you learnt about technologies from the process of constructing this product? Click for next slide

20. Movie Editing Software As our movie was made on a very low budget, we had to use cheaper software like iMovie, instead of professional tools such as Final Cut Pro. This means that we had less options to use, such as transitions. In iMovie we still had various transitions and dissolves, and other effects which we could use in our opening title sequence. iMovie FinalCut Pro Click for next slide

21. Music Editing Software Garageband We had to make our own music, because we were not allowed to use songs which already had copyright. Logic Pro As our movie was made on a very low budget, we had to use cheaper software to edit and create our music, such as Garageband. If we had the sufficient budget, we would have used the application Logic Pro. Click for next slide

22. Camera As we shot on a DV camera, rather than a 33mm film, our short film would be much less likely to make it to the cinema. Ours would be seen as more of an independently produced film, and would be seen at a type of film festival. http://www.theflip.com/ The camera we used is a Mino HD Flip. Rather than a widescreen film recorder Click for next slide

23. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product. Click for next slide

24. For our preliminary task, we had used the same group (Ryan & Max) Preliminary task – click to play We have learnt many things over the period of time between editing both short films. These include the next few pages… Click for next slide

25. 180 degree mistake During the editing of our preliminary task, we had realised we had made a mistake with some of the filming, to do with the 180 degree rule. Instead of deleting the footage, we decided to keep it and then to show what we have learnt. Click to play

26. Movie Editing We have become much better at editing films. For our preliminary task we edited it on Final Cut Pro. But we were much better at editing on iMovie so we decided to do our opening sequence on that. This is a screen shot of iMovie. Click for next slide

27. Music Editing Our music editing has become much better, since we have made our own instrumental using loops and samples on Garageband. As Max does Music Tech. As Level, we have both combined our knowledge of the software to create the piece of music. This is a screen shot of Garageband. Click for next slide