Latest Retail Trends

1. Retail Renaissance
“Reinventing Retail”

2. <1%
Consumers say
they never shop
online
62%
Consumers say
they shop atleast
once a month
Today’s Consumers are shopping online
frequently
source: Walkersands communications – future retail study 2014

3. ….And what are they purchasing
>50%
Of their shoppers are
going online to make a
purchase
95%
Of consumers have
purchased from Amazon
in the past year
40%
Of shoppers are willing to
purchase any type of
product from Amazon
source: Walkersands communications – future retail study 2014

4. In SOCIAL MEDIA we trust…
Three in five
consumers
interact with
brands on Social
Media
Influenced a
purchase at least
once for 53% of
consumers
17% of
consumers have
discovered a
product through
Pinterest
source: Walkersands communications – future retail study 2014

5. Drivers for increased online spending…
Will spend between $501
to $1000 on an online
product with free
shipping and returns
Will spend between $501
to $1000 on an online
product without free
shipping and returns
Will spend more than
$1000 on an online
product with free
shipping and returns
source: Walkersands communications – future retail study 2014

6. But there’s a higher risk of customer
dissatisfaction
What do we observe today?
Half of customers think "Integrating
Stores/Online/Mobile" is where retailers need
to improve shopping experience most
Only 1/3 of customers indicate that
shopping is "easy or very easy" on Mobile
2/3 of shoppers have stopped buying
goods or services from a company after
experiencing poor customer service
source: Mckinsey

7. What does customer WANT??? We want Instore and
Online Experience to
COLLIDE
Have used their mobile
device to research
products while in a brick-
and-mortar location
52% would be more likely to shop at a retailer offering
in-store navigation on a mobile device
59% would be more likely to shop at a store offering
self-checkout via a mobile device
“strongly agree” or “agree”
that they want product
recommendations based on
past purchases like Amazon
offers
source: Walkersands communications – future retail study 2014
70%
Of online shopping carts are
abandoned by the shoppers
before they get to a purchase
In store
+
Online
Need of the Hour

8. We are moving to a cashless society…
62%
Of consumers
reported having
less than $20 cash
on hand
1 in 4 consumers have used cash to pay for
something in the last 24 hrs
43%
Of consumers
haven’t used cash
in the last 3 days
23%
Of consumers
haven’t used cash
in the last week
source: Walkersands communications – future retail study 2014

9. …Where consumers are embracing new retail
experiences – Product Renting Expected %age of Rental Growth in 2014
51%
Of consumers prefer to avoid
purchasing items they will not
use in the long term in favor of
flexible renting options
The key lies in providing easy and enjoyable path to purchase on every channel
InStore, Online & Mobile