A presentation about the potential of AR in museum learning which draws inspiration from The British Museum's digital learning programme. This presentation was given at the Museum Ideas conference in London on 3 October 2013.

1. Augmented Reality:
Beyond the hype
Shelley Mannion - @smannion
Museum Ideas - 3 October 2013
Photos by BenedictJohnson.com

2. Hands up if you know
what we’re talking about.

5. I don’t like polarising debates.

6. AR is a new style of
interacting with
content.

7. It conjures and delights.
jdhancock on Flickr

8. Four things AR can do
1. Discover (and interact with) objects
2. Find things in galleries
3. Empower visitors to participate
4. Support looking and understanding

9. I come from a learning perspective.

10. 1. Discover and interact

11. AR at the British Museum began
with Passport to the Afterlife.

14. Discover.

15. And interact.

16. What did we learn?

17. Markers or images
can be used to
trigger display of
objects.

18. The objects can be
real or fictional.

19. They can show things
you would otherwise
not see.

20. Assets have
multiple lives.

21. User experience
can be tricky.

22. Science Stories
Science Museum, London

23. Augsburg Display Cabinet
Getty Museum
http://www.youtube.com/watch?v=6UGkFU-ahFo

25. http://www.youtube.com/watch?v=vDNzTasuYEw

26. 2. Finding things in galleries

27. Cultures in Contact ran in
five galleries.

28. Location-based AR
Andy Warhol in Layar
Andy Warhol Museum

29. Street Museum
Museum of London

30. The illusion of location.

31. Pinpointing objects in galleries is hard.
Really hard.
http://vimeo.com/25782400

32. Visual comparisons had unexpected benefits.

33. Integrated into
collecting game

34. 3. Empowering visitors to
participate

35. A Future History of the World
with Adrian Hon

37. The Lapclock
Designed by Ishmael

39. Children’s inventions installed in clocks
and watches gallery.

40. AR challenges spatial hegemonies.
DIY Day at MOMA, October 2010
Sander Veenhof and Mark Skwarek

41. Shades of Absence by Tamiko Thiel
Manifest.AR collective
Venice Biennale 2011

42. Wearable AR
Casette Playa
Neuromance, 2010
AR fashion show at London Fashion Week
http://www.youtube.com/watch?v=liKu3G0kDHQ

43. http://www.youtube.com/watch?v=nTKHeaaB03A

44. 4. Support looking and understanding

46. What’s your sign?

49. A unique code with
media attached.

52. King Peter I of Serbia
Memorial House
http://bit.ly/19TPRbF

53. http://bit.ly/H9KVX2
Sightlines application
Second Story Labs

54. What’s next for us?

55. Natural feature tracking

56. An app to celebrate
Athena’s birthday
In collaboration with @Gamar
http://bit.ly/19TAEFk

57. Parthenon gallery

58. Working with
fragments and
remains.

66. On-demand translation of
ancient scripts

67. http://www.youtube.com/watch?v=2ZkZ3kW5CiM
Ultimate Dinosaurs
Royal Ontario Museum

69. What does the
future hold?