2. SECTION
WHAT IS TOYOTA?
MAIN OFFICE OF TOYOTA
WHAT LED TO THE DOWNFALL OF TOYOTA
BRAND-NAME WORLDWIDE
RECALL PROBLEM
CORRESPENDENCE OF TOYOTA
REACTION OF FORIGN COUNTRIES
LINK
3. WHAT IS TOYOTA?
Toyota Motar Corporation is the biggest
company that is making car in Japan.
In 2008,Toyota was the biggest motar
corporation in the world.
4. MAIN OFFICE OF TOYOTA
The main offices of Toyota are in Toyota
city in Aichi prefecture, and Bunkyo-ku
in Tokyo.
5. WHAT LED THE DOWNFALL OF THE
BRAND-NAME WORLD WIDE?
Cause : RECALL
When : 2009-2010
Victim : People who ride the car made by
in all of the world.
6. RECALL PROBLEM
In the 2007, the user of TOYOTA in America
made a complaint “Accelerator is not so
good”
In the 2009, in California, car of TOYOTA
went out of control, and 4 persons died.
7. CORRESPONDENCE OF TOYOTA
First, TOYOTA did not deal with problem.
And they said that “There are no problem
on safety in TOYOTA products.”
In the 2009, TOYOTA did recall. But then,
they tried to avoid their responsibility.
8. REACTION OF FORIGN COUNTRIES
America : TOYOTA in untrustworthy.
UK : It is the big problem not to
appreciate their mistakes.
9. PRESS CONFERENCE
Company presidents apologized and said
“Believe me,TOYOTA's car is safety”
I think I want TOYOTA to do their best to
cover this problem.
