1. How must SONY change its business
strategies for 2010 and beyond?
S1160114
Yuta Shiroishi
2. Basic
Sony sells many kinds of product. And they
develop a lot of product. Specially they
develop a electric appliances.
3. History
1946 : Masaru Ibuka and Akio Morita established
SONy.
1955 : They started to export to America.
1968 : They developed first color TV in Japan.
4. Sony's recent state
They were a success their goal. Its goal is
the act of cutting costs.
And they work to make product which is
not based on basic technology, which is
based on user wanted.
5. Sony's Goal
They think about environmental problem.
Because when we use electric appliances, it will
be happened CO2. CO2 foul the air. So they think
a product without happenning CO2.
6. Sony's policy from now on
They think some policies.
● They try to sell and product core hardware
businesses.
● To provide new user experiences.
● They try to get new customers and expend their
business.
● They try to think about environmental problem
hard.
7. Example of Sony's policy
● They try to sell and product core hardware
businesses.
To develop a new generation displays.
● To provive new user experiences.
To expend service connect with network.
8. Example of Sony's policy
● They try to get new customers and expend their
business.
To strength marketing strategy.
● They try to think about environmental problem
hard.
To cut electric power's onsumption.
9. Finally
They think their companies development
and environmental problem.
So I think that Sony is supported all over
the world.
