2. Contents
● Back ground in china
● Fast food in china
● Taste and price in china
● Safety of food in china
● References
3. History in china
● Since setting up the first McDonald's in China in
Shenzhen in 1990, the Western restaurant chain
has been expanding steadily and successfully.
● China is the No 1 growth market for McDonald's,
with 960 restaurants and over 60,000 employees.
4. History in china
● In October 1990, the leading global fast food
chain chose Shenzhen, a pioneer Special
Economic Zone in Guangdong province bordering
Hong Kong, to open its first 500-seat store in the
developing market.
● Located on Jiefang Road, the southern China
city's busiest commercial area.
5. Fast food in china
● McDonald's was not the first fast-food chain on
the mainland. In November 1987, the US-
headquartered KFC launched its first China.
● KFC's great success during a short period of
time spurred McDonald's to the Middle Kingdom.
6. Fast food in china
● many Chinese still flocked to the store, due to its
many attractions.
● Except for the delicious burgers, crispy French
fries and icy milk shakes, there was the image of
an affable and farcical Ronald McDonald.
7. Taste and price in china
● just like in the U.S. But the issue here that
trumps them all is food safety.
● It is a nightmarish problem in a developing
country where corruption is rampant and safe food
handling practices are still largely unknown.
8. Taste and price in china
● while the monthly salary of urban residents in
key cities at that time was 120 yuan ($17.54) to
130 yuan, a 10 yuan Big Mac and double-cheese
burger at 5 yuan were not affordable for most.
● The price is very high for chinese.
9. Safety of food in china
● Food safety concerns are one reason all
Chinese McDonald’s stores have hand washing
stations and hand sanitizers right out in the main
restaurant.
● Chinese suppliers meet the same standards as
those in the U.S.
10. References
●McDonald's growing in China
http://www.chinadaily.com.cn/business/2008-09/08/co
●McDonald's has a big appetite for China
http://www.msnbc.msn.com/id/26226387/ns/business-
