3. Introduction
・TOYOTA is car manufacturer.
・TOYOTA has 65,551 employers, and group of
Toyota has 264,096 employers.
・It is the largest number of employers in Japan and
third-largest it in the world.
4. History
・In 1935, TOYOTA started the manufacture of
cars.
・In 1992, they affected the bursting of the
economic bubble.
・In 2008, they affected the financial crisis.
・In 2009, TOYOTA was negative earnings the first
in 58 years.
5. Strength
・TOYOTA play up following things.
- Quality, Fuel efficiency, Safety, Smart
design and value
・They place importance on relationship with
customers.
・So, they earn high customer satisfaction.
6. Comparing
・Principle 80
- In 1966, this idea was generated.
- This is an idea that increase the
completeness of the product and aim at least 80
points in all fields.
・Later, it make the shift to differentiation strategy
with other company.
7. Factors
・Highway fatalities that associating with TOYOTA
vehicles surged.
・TOYOTA is an economic juggernaut in Japan.
・TOTOYA received 2,000 complaints for four years.
- Sticking accelerator pedals have resulted in
16 deaths and 243 injuries.
8. Solutions
・TOYOTA provide the services that customers who
already own TOYOTA products receive two years
of free maintenance on a new purchase.
・TOYOTA can finally covered all the bases by
introducing two large recalls and brake overide
systems.
9. Summary
・U.S. sales declining 8.7 percent by TOYOTA
showrooms began hurting in earnest.
・Since 2000, by using TOYOTA vehicles, the
number of fatalities had risen by more than 50
percent.
