2. Stride of Amazon
In 1995, Amazon.com sold its first
book.
In 2006, Amazon.com has sites serving
seven countries, with 21 fulfillment
centers around the globe totaling more
than 9 million square feet of warehouse
space.
3. The innovation
The innovation and business savvy that
sustains Amazon.com is legendary and,
at times, controversial.
The company owns dozens of patents on
e-commerce processes that some argue
should remain in the public domain.
How its technology infrastructure
supports its multi-pronged approach to
online sales.
4. How to sell well
Amazon.com sells lots and lots of
stuff.
The direct Amazon-to-buyer sales
approach is really no different from
what happens at most other large,
online retailers except for its range
of products.
Amazon knows us by name and tries to be
our personal shopper.
5. Pretty cool shopping
experience
If we let the Web site stick a cookie
on our hard drive, we'll find ourself
on the receiving end of all sorts of
useful features that make our shopping
experience pretty cool, like
recommendations based on past purchases
and lists of reviews and guides written
by users who purchased the products
we're looking at.
6. e-commerce strategy
The other main feature that puts
Amazon.com on another level is the
multi-leveled e-commerce strategy it
employs.
Amazon.com lets almost anyone sell
almost anything using its platform.
We could say that Amazon is simply the
ultimate hub for selling merchandise on
the Web, except that the company has
recently added a more extroverted angle
to its strategy.
7. Developing software
The affiliate program that lets anybody
post Amazon links earn a commission on
click-through sales.
We can literally create mini Amazon Web
sites if We want to build on Amazon's
huge database of products and
applications for their own purposes.
Amazon has become a software
developer's playground.
8. In summary
Amazon.com is company that knows you by
name and tries to be your personal
shopper.
Amazon is innovation of online business
by e-commerce strategy.
It can sell goods well and give many
clients pretty cool shopping
experience.
It also develops software and
applications for purposes.
