Growing Ice Cream Shop Helping Children

WEEK2
1. Research
An ice cream shop
The main office: Tokyo
Capital: 1,000,000,000 yen
Employee several: 200 people(Only in the main office)
Business contents:
・The production of ice cream and a product accompanying this import and
sale.
・The chain development of the ice cream shop and the supply of the product
and
management guidance.
The thing that is important when it runs it:
・Quality maintenance
Because when I have bad quality, the trust of the shop is not enough and I
chase
it and do it and cannot sell an article.
・Management of the hygiene side
Because I treat food, I manage the shop in cleanliness.
・An attractive article
Because it is given much profit if there is an article becoming the delicious
article and eyeball, it is good.
・There are not the training, cooking
Because I can omit trouble, I can sell an article quickly.
・The severe check in the company
I check that I must not meet such as injustice or lack of hygiene at the whole
company.
2. Organize
Hello,
I will establish the ice cream shop. There are some important things including
these when managing it. First of all, it is a quality retention. The trust of the shop
is
lacked, and delicious goods doesn't sell, when the quality is bad. Next, it is
management on the hygiene side. Because food is treated, it is necessary to
manage
the shop cleanly. Next, it is an attractive commodity. A lot of profits are raised if
there are a delicious commodity and a bargain commodity. Next, it is a thing
without
preparation. Because time is omissible, it is possible to sell a commodity quick.
Finally, it is a severe check in the company. It is necessary to check that there
should
be neither injustice nor insanitary in the entire company.

3. Plan Develop

WEEK3
Email
To: John Brine
From: Naoya Kumada
Subject: Assignment

1. Write a short e-mail entry to me (your instructor) explaining the following

A. The ice cream liberates from the stress of every day, and relaxes.
It is friendly for people of all the ages.
It is possible to become Happy by eating the ice cream.

B. The ice cream liberates from the stress of every day, and relaxes.
It is friendly for people of all the ages.
It is possible to become Happy by eating the ice cream.

C. Money, land, an employee, a safe delicious ice cream that can enjoy oneself, and a
clean shop are prepared.

D.
President : Okuyama
Hereafter, our company will do so. It becomes it so. Variety of coiling round to
management is decided, and the employee is made to be well-known and to execute it.
Vice president : Ishimori
President's support.
Accounting : Kumada
Management of cost used by management.
Taster : Kawamura
Examination of new commodity

E. Serving foreigner's customers.
Sampling of commodity for foreigner.

Sincerely

Naoya Kumada

Internal Memo
Date: April 27, 2010
To: John Brine
From: Naoya Kumada
Subject: Assignment

2. The forum entry should also include a separate internal memo (In preparation for a
business plan)

A. Organization and operation of franchise sales with ice cream and ice cream
manufacturing and sales in Japan
B. Company aims to grow constantly, the company's unique and vibrant.
Your top priority to provide high quality and space is always valuable products.
We continue to seek to improve the personal well-being of employees.

C. Sales in Japan aims, the company wants from you is needed.

D. Ice cream shop for everyone

E. Our target is a older people chiefly center such as elderly person
who communications and exercises.

F. The ice cream sales industry is industry with a very high growth rate
in the restaurant business now. It develops around the high school
student, and the ice cream shop is a place of the place of recreation
and relaxation, the communication space, and the enjoyment. In the less
children and aging society in the future, service intended for the
person of the old age will increase. In our company, I want to prepare
the product suitable for needs of the society as accepted in such a society.

G. Our company can match it to needs of a present society by developing
the product for the old age. We think that our company obtains a lot of
profits by these factors. Moreover, W think that the development of the
product intended for the senior citizen competes with other enterprises.
The base of the company becomes important for that. For example, we
prepare the manufacturing machine that can mass-produce it, and we lay
on researcher of the information research to make the product suitable.

Sincerely

Naoya Kumada

WEEK4
1. INFORMATION RESEARCHER

The company that examined it this time is [B-R 31 ICE CREAM] , [Haagen Dazs]
and [Glacio Ice Cream].

Common feature of top page of web
It is in the place where the latest information of the commodity is understood a
t one view.
It is not only information on the commodity, and information profitable for the
customer is variously written.
I think that this is because of the customer's seeing top page and being able to
show interest at one view.
Another can facilitate inquiring to be able to hear customer's opinion.
It concerns the question and privacy, and it is possible to see at once.
I think that this is very important because the customer's trust is obtained.

[B-R 31 ICE CREAM]
B-R 31 ICE CREAM puts the screen and the store retrieval throat of the member
registration on the top page of the web.
I think that it is profitable information for not the purpose purchase of the
commodity alone but the person.

[Haagen Dazs]
Haagen Dazs thinks that it obtains trust by improving communications with the
customer in the region

accepting not only sales but also nutrition educations (delivery class and
corporate visit to the elementary school).

[Glacio Ice Cream]
Glacio Ice Cream differs from the other two companies and is expounding the
commodity to a usual similar customer for people of the food industry. Because
it is not only a usual customer, it tries to obtain an advantage.

2. CONTENT ORGANIZER
A.
Customers have clearly seen, finish your sentence reminiscent to buy.
B.
Latest information
Dietary education
Easy to query
Store locator or register
Description of goods to people in the food industry
C.
1. As well as product information, product information or future campaigns will
release a limited time. Can be viewed immediately or sometimes what deals by
buying the item.
2. That it can now be viewed on the FAQ and privacy
3. Our purpose is not only a purchase but I think they put no useful information
for those.
4. Non-ordinary customers trying to profit from
5. Enhance communication with customers by region, with the confidence.
D.
Located just at a glance the latest information.
As well as product information, product information or future campaigns will
release a limited time .
Can be viewed immediately or sometimes what deals by buying the item.
This seems to get it from showing interest in your home to see at a glance.
And listen to your opinion, which is easily able to be queried.
That it can now be viewed on the FAQ and privacy.
This is very important I think to gain your trust.
For others, dietary Translations also find that the store and put the screen to
register the web page (visit site instruction to elementary schools and business
es) that accepts the food industry for people to It is also important that we also
describe the product.

3. PLAN DEVELOPER

http://www.slideshare.net/s1170186/ice-ceram

WEEK5
A
Our company is an ice cream shop to give children love and courage.

1990 Entrepreneurship
Achieve a number of stores to 50 stores in 1995
Achieve a number of stores to 100 stores in 2000
Offices spread across Asia, 2005.
Give poor children the love and courage, 2007.
Desire to Europe.
Confused by differences in customer base in Europe, 2008.
Number of stores to 50 stores over 31 years abroad.
Okuyama, president bowing out in 2010. Appointed president, replacing Kumada.

B
Product Price

The glutinous ice cream cone.
Product name
Mochitsu love and corn (corn) 100 yen (including tax)
Mochitsu courage and corn (green tea), 100 yen (including tax)

C
Ate to give happiness to everyone who.
Filled with laughter and joy.
Regardless of age with moderate to enjoy.
New sensation,
you can experience a new texture.

D
Contact information 0120-77-7777
Installation site
Tokyo(Head Office)
Japan cites
Major countries

WEEK6
1. INFORMATION RESEARCHER -
A.
http://www.fabjob.com/icecream.asp
http://www.scribd.com/doc/15586018/Ice-Cream-Shop-Business-Plan
http://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-03/Ice-
Cream-Shop.html
We want to make final document in consideration of the following content
from now.
Basic company information (for instance, company name and location
place, etc.)
Management strategic
Merchandise strategy
Future work

B.
The development of the commodity that squeezes the clientele is important.
It is very important that the commodity suitable for needs of the
society produce.
The advertisement including the television and the Internet is useful
for the company.
The name of the company, the number of employees, and the number of stores and
director are carefully decided.
Making efforts to a new business becomes a strong point for the company.

C.
Very useful information setting up an operation was written in these
article.
It wants to extract only important information and to bring it together in final
document though there were a difficult economic terminology etc.

D.
First, it explains essential information of the company.
For instance, it is a company name, and a number etc. of employees.
Next, to establish the house brand, it concretely thinks about the frame
of the commodity.
Then, the development of the commodity that suits consumer needs and a
social trend of the age becomes important.
Finally, it thinks about the view in the future.


A.
Basic company's information (company name and location) Management strategy, pro
duct strategy, future activities.
These include the presentation of information.

B.
£±company's information
An ice cream shop based in Tokyo. Number of employees working in 200 Head is a
capital of 10 billion yen. The company is full of vitality, we are developing ne
w products every day.

£²Management strategy
Explore the issues from a strategic perspective, operating under the authority
envisions Using Map in order to solve new problems, the key figure in the development
and laid a challenge to himself, without realizing the vision ends with
recommendations aim
As a result, bring about great success in business.

£³Product Strategy
Consider not only the goods themselves, what the customer needs, products and
services that respond to something we all activity to create a new development.

£´Future work
Increase the number of stores, our goal is to taste the ice cream company as man
y of our customers. Therefore, we aim to make better business every day. In addition,
focusing on developing new products, working hard to grow sales.

C.
The important point is that companies have written about, it is clear that what
we have for sale.
Furthermore, it is written will be important in managing the company.
Think that our first customer. Finally, it says that the company can be trusted.

D.
The first is to encourage our customers to understand. In addition, B did not want to
have easy convincing people to see if you write a sentence like this.

3. PLAN DEVELOPER

http://www.slideshare.net/s1170186/sw3-week6

WEEK7
COVER PAGE
1 name of the business
32
2 address
Tokyo
3 telephone number
0120-777-7777
4 name of owner
Toshiki Okuyama
5 logo(a professional attractive logo can be used to dress up the cover page)
6 submitted to(for financing only)

Executive Summary
A. Company name and type
32 and ice cream shop.
B. Goals or objectives of the plan
We establish the company where it is given children love and courage.
C. How the plan will be implemented
With a simple price and a reliable article, it is easy to buy children.
D. Effect of the plan on the business
Children eat ice cream and become happiness.
If you're obtaining a loan or equity your Executive Summary should also include:
A. Name of the business and the legal for of operation, e.g.
Service trade.
B. Amount of money needed
1,000,000,000 yen.
C. How the money will be used
Foundation of the shop, production of the article, salary to the employee,
and so on.
D. Effect of the money on the business
Profit is put the expansion of the store and support to the poor children.

The Business
A. Description of the Business
1. What your business is, or will be if it is a start-up situation?
　　 "32" will be a start-up ice cream parlor located in leased space at shopping center
and
amusement park in the whole country, ten years from now, shopping center in the
world.
　　　A hundred-day option has been taken on this location.
　　　The estimated opening date is April 2011.
2. How you plan to run it?
It sells in the start and "32" sells the ice cream for the general
public to the major city in Japan.
An original ice cream factory will be established in several years, and

the ice cream is mass-produced.
The machine can save the labor cost because it produces ice creams.
High-level ice is produced, and it will aim at the further profit
acquisition for the well-to-do population in several years.
In the development of the commodity, only ice creams are produced by
using the material selected carefully.
3. Why you think it will be successful?
"32" will be successful because it can answer needs that the customer
requests.
It is to gather by the family, the shopping center and the amusement
park are the best for break time.
It is thought that "32" succeeds because of such a viewpoint.
B. Industry Analysis
・Is it a fad?
Yes, it is.
The high school student is mainly being supported by a wide generation.
・Is it seasonal?
No, it's not.
It is possible to eat in and out of season recently.
・Is it increasing or decreasing?
It is increasing.
・Does it simply grow with the population?
Yes, it does.
It is possible to eat in and out of season recently.
・Is the market always there, always the same?
No, it's not.
It thinks about not only the child but also the green tea flavored ice
cream, etc. for the senior citizen.
・What are the factors affecting the growth of the market, and of market
share?
Development of commodity suitable for eminence of company name, location
of each store, and customers' needs.
・Where are they located?

Shopping center and amusement park, etc. in which a lot of families gather.
・How large is the market?
It risks, and the ice cream industry has expanded the market to the
world whole country including "31".
・What are their characteristics?
The number of customers never decreases rapidly because it is being
supported by the customer of a wide generation.
・What percentage of that market is the business' share?
25%.
・Who are the potential customers for the business' product or service?
The young person can increase the number of senior citizen's customers
by the center and the product development.
C. Vision Statement
In five years, "32" will plan an original ice cream production line.
And, expansion plans will be developed for company owned and franchise
locations in other country.

D. Vision Trigger
The main vision trigger will be the catchy slogan: "Pleasure and
laughter to you!"
The vision trigger will emphasize the togetherness of the family and the
friend in eating ice.
A lot of numbers of customers are expected to increase by giving
laughter and pleasure to eat.
E. Mission Statement
We, the employees and management of "32", make this pledge to you, our
valued customers:
・We pledge that we will product a fresh ice creams in a sanitary
environment.
　・We pledge that we will manufacture the ice cream that considers
nourishment, and urge the growth of a child.
　・We pledge that we will guarantee laughter and pleasure to all the
people who ate the ice cream.
・We pledge that we will continue management it coexists with the
surrounding environment, and without the trouble.
　・We pledge that we will think that each one of the customer is Man
of Destiny, and value my customer by a polite serving.
　・We pledge that we will research the product suitable for customer's
needs, and will manufacture the first customer commodity in the future.
　・We pledge that we will correspond promptly to the customer's question.
・With dissatisfaction in our correspondence, we do not get the calculation.
F. Business Objectives
"32" will have these business objectives during its first three years of
operation:
1. Owner draw of 2,000,000 yen per month in Year 1.
2. Cash balance of 25,000,000 yen at the end of Year 1.
3. Owner draw of 4,000,000 yen per month in Year 2.
5. Owner draw of 3,000,000 yen per quarter in Year 3.

BUSINESS OPERATIONS: MARKETING
A
MARKETING
PRODUCT
Aims to develop better products and hygiene becomes your eye.
The sale also would like to meet seasonal and limited edition which each generation.
PRICE
Get the cheaper prices at the root of your own stuff, but I want to buy a child-friendly
prices. Will
also seek to identify other companies that offer a variety of other coupons.
PLACE
The location of schools and school road with heavy traffic along the road, out in the
big stations and
stores, aims to be accepted by young and old shops.

PROMOTION
Division will also compete in individual and company take the approach that assigns
rewards based
on the profits have produced.
By doing so, become a company better.
BUSINESS OPERATIONS: COMPECTIVE ANALYSIS
B COMPETITIVE ANALYSIS
　　　
1 31 アイスクリーム東京都品川区上大崎3-2-1 目黒センタービル尾崎仙次
2 ハーゲンダッツジャパン株式会社東京都目黒区上目黒2-1-1 石井靖幸
3 コールドストーンクリーマリージャパン株式会社東京都港区麻布十番2-10-3 マイスクエアビ
ル4F
澤田貴司
4 フォーモストブルーシール株式会社沖縄県浦添市牧港5丁目5番6号苅谷奨治

Items 31 ice cream Haagen-Dazs Cold Stone フォーモストブルー
シール
Days Open 7 days a week 7 days a week 7 days a week 7 days a week
Price Level low High Low Moderate
Specialty Icecream flavors Yogurt Low Prices unknown
Sandwiches Yes No Yes No
Breakfast Yes No No No
Items
Reputation Excellent Excellent Excellent Excellent
Years Unknown Twenty six Five Ten
In Business
Discounts Senior/Special Special Senior Special Promotion
Promotions Promotions

National Yes Yes Yes No
Chain
Methods of
Promotion Yellow Pages Yellow Pages Yellow Pages Yellow Pages
Newspaper Newspaper Flyers Newspaper
Apparel Radio/TV Radio/TV

BUSINESS OPERATIONS:LEGAL STRUCTURE
C LEGAL STRUCTURE
Our fully automatic soft making machine will be operated as a sole-proprietorship
owned by J.B.
Entrepreneur.
BUSINESS OPERATIONS: MANAGEMENT EXPERTISE
D
MANAGEMENT EXPERTISE
The owner, J. B. Entrepreneur, has founded three highly successful food service
businesses in the Valley City area. The owner holds an undergraduate business degree
and an MBA from the School of Entrepreneurship, California State University, Valley
City. J.B. Entrepreneur has also received a Diploma of Merit from the International
Premium Ice Cream Institute, Paris, France.

J. B. Entrepreneur’s extensive business enterprises have used several reputable
Valley City professionals who provide business services. These include the Goldsmith
Insurance Agency, Jerome and Company CPAs, and Jensen, Barker, and Symthe law
firm. The owner has had a long term banking relationship with Valley City National
Bank.
J. B. Entrepreneur is also a highly regarded consultant to food service businesses in
Central California. Although consulting income is not included in the financial
projections of this plan, J. B. Entrepreneur usually consults five hours per week at
$90/hr plus travel expenses; fee for a day’s consulting is $600 plus travel expenses.
BUSINESS OPERATIONS: SUPPORT PERSONNEL
E SUPPORT PERSONNEL
The majority of the employees will work part-time with a full-time manager. Student
employees will earn $7/hr. initially with an opportunity for pay increases. The manager
will be paid 10% above prevailing salary levels. A policy of promotion from within will
be adopted.

Summary
The business summary is the most important and perhaps the most difficult part of the
business plan. This is where you can bring together the different parts. If your points
make sense and leave the reader with the conclusions you want drawn, then you have
done your job. The tone should be positive. The reader should have a feeling of
confidence in the plan. This feeling will be enhanced if the writing is clear, direct, brief
and to the point.

Supporting Documentation
1. Resume
Resume is important. Cite experience and capabilities that contribute directly to
your understanding and operation of the business. Include your education,
volunteer activities, or outside activities.

2. Letter of Intent
If you are going to catering parties, manufacturing, importing or exporting
goods, and have commitments from prospective clients, include their letters of
intent to do business with you. Related to letters of intent are in-hand purchases
orders that are forms rather than letters.

3. Letter of Recommendation
Include two or three letters of reference from people who know you. These can
be business or community leaders, friends, or business associates. A reference
letter should be short, saying how long the person has known you, and
something about your good character.

4. Special Awards, Achievements

5. Newspaper and Magazine Clippings
If you or your business have favorable publicity for business, public service, or
civic awards, include copies of new clippings as part of your supporting
documents. Also, include news items that relate to your business.

6. Additional Relevant Information Supporting Your Business
This section may include: a building lease, a franchise agreement; a purchase
agreement; copies of licenses and permits; specifications and cost breakdowns;
a partnership agreement; and articles of incorporation.

WEEK8

A.
http://www.howtobooks.co.uk/business/reports/feasibility.asp
http://cn101.liangcity.com/docs/Feasibility_Report.pdf
http://www.blurtit.com/q358292.html
We want to make final document in consideration of the following content
from now.
An introduction with in outline of the proposal
A broad data flow diagram of the existing system.
A modified data flow diagram.
All possible alternatives solution.
Merits and demerits of each solution.

B.
Information on how to compose Feasibility report, the content, and
writing, etc. was written in this article.
Therefore, this article was chosen. I want to make Feasibility report
from the following compositions in a present project again.
1: What the proposed system will achieve.
2: Who will be involved in operating the proposed system in the
organization.
3: The benefits that system will give.
4: The organizational changes needs for its successful implementation.
5: The estimated cost of the system.

C.
In these articles, I thought that collection of information in the
industry was necessary some other time.
In addition, I understood that possibility of the realization came very
much by investigating a factor related to the industry of oneself and came.

D. Write a paragraph explaining the link between the reference documents
and the current project.
Information on the dependent business is collected in the start.
Moreover, various factors in the industry are investigated. Feasibility
Report is made by collecting these information.
The composition of this Feasibility Report is Introduction, Problem,
Objectives, Methods, Feasibility analysis, Summary, and References.

2. CONTENT ORGANIZER -

A.We examined the documentation and reference materials have been examined
so fa
r,will document the logical and clear.

B.Outline
Data flow
Alternative solution
Merits of solution
Demerits of solution

C. Who will be involved in operating the proposed system in the organization.
What the proposed system will achieve.
The benefits that system will give.
The organizational changes needs for its successful implementation.
The estimates cost of the system.

D.Every sentence made headlines, and the Outline, Data flow, Alternative
solution,Merits of solution, Demerits of solution we described in this order.

Very clearly, the logical configuration has been.

3. PLAN DEVELOPER-

http://www.slideshare.net/s1170186/week8-4502769

WEEK9
A. Basic purpose for launching this business
1, To give children a dream and courage. (I contribute sales to poor children.)
2, I have I eat ice cream and become the smile.
3, I spread the taste of “32 ice cream” all over the world.
4, I have children find happiness with inexpensiveness and a taste.
5, The goodness of the ice cream is understood.

B

Necessary permissions, you can use computers and official documents, could easily
get.

Personnel, if the Internet advertising and recruitment, said the reward would easily
meet.

Machine, if there is sufficient capital, together with ease. However, if capital becomes
less difficult.

C
Since the company's location in Tokyo, the land cost is Necessary to establish a
company becomes a problem or how much capital they get so much higher.

Not enough employees at the launch of the company. Enough to attract even in
advertisements will not reach. This is the second problem.

The products and the company's attention, if possible get better at it the right to
prevent goods produced and how other companies do not want to imitate.
But the problem is when you can get it.

D. What will be some of the considerations when deciding on the
following: a. company hours b. pricing of your product c. the location
that will be rented or bought d. advertising your product.

a.
Do you be a type or make it to the type at night in daytime?
How do you work overtime?
Whether it contradicts the labor law in the country or not?

b.
A standard price in the industry is considered.
Width of price.

c.
Price of land of opening headquarters.
Present business.
Economic view in the future.

d.
Advertising expenses in each media.
Is there an advertising potential?
Which media are used?

WEEK10

A. Summarize the results from three online documents that you searched
for information that you planned to include as part of the final
document OR used as a reference / example?
http://www.writershelper.com/instruction-manuals.html
http://www.articlesbase.com/writing-articles/how-to-write-better-instruction-man
uals-57578.html
http://www.playstation.com/manual/pdf/PSP-1001K-
2_1.pdf#search=%27Instruction%20

Manual%27

B. Why did you choose these reference documents? Why are they important?
Write 5 major points in the document that are important for the current
project.
A lot of Instruction Manual was written in these articles.
These were written clear, and plainly.
In addition, a concrete way to set up the plan was written.
5 major points :
Decide on your slant
Give some special information
Decide how to list materials
Think through your instructions
Use formatting to clarify your message
C. How do you think the information that you are supporting will
contribute towards the final document? How should your group adopt some
of the points that you mentioned in the reference articles?
OUTLINE YOUR TOPIC
START WITH THE SUPPLIES
MOVE STEP BY STEP
DO THE PROJECT
KEEP IT SIMPLE
It wants to use the above in the mind and to use it for our final document.
I want to make the final sentences respectively according to an
individual process though it is thought that there is a difficult
concept, too again.

D. Write a paragraph explaining the link between the reference documents
and the current project.
We want to be explaining the commodity in detail in the beginning.
Next, I want to publish it is like notes and outlines, etc. in the
commodity and all information.
At this time, I want to write compatible sentences.
Finally, we want to put optional information on the index and company
information, etc.

A. Clearly organized, easy to understand that the configuration of the document
layout, and anyone thinking about painting. So, looking on the Internet "Writing
Instruction Manuals" as a reference.

B.
1 Decide on your slant
2 Give some special information
3 Decide how to list materials
4 Think through your instructions
5 Use formatting to clarify your message

C.
1 Investigate whether any preferred services and popular products to customers

to help them store sales.

2 Including price drops and special sale items,
keep advertising and Internet advertising in advance that it will benefit you.

3 Together a list of raw materials to keep employees working easy.
The ingredients are hot selling items you purchased a lot.
4 Employees work more easily,
we have the facilities and benefits such as company payroll for the company to
hold on, to reduce the disadvantage and frustration.

5 Do not waste your complaints from customers in the company, you
established a
system that can quickly improve the bad points. The company contributes to
cool it.

D.This arrangement was originally planned to finish those easy viewing from the
configuration document can be easily understood by anyone thinking of painting
or layout. The fabric of the better ones refer to three documents.

3. PLAN DEVELOPER

http://www.slideshare.net/s1170186/week10-4599031

WEEK11
A. A brief overview of the company and its products.

company:
Our company is an ice cream company called ”32". It is the company where it has
employees more than 200 people, and it went into to the foreign countries.
In addition, I aim for ice cream shop "that it is given children love and courage”.

product:
Mochitsu love and corn,100 yen (including tax) .
Mochitsu courage and corn (green tea), 100 yen (including tax).

B. How is one of the products created or used?
How to make commodity:

The yolk is extended with milk.
It often mixes it adding sugar and the cornstarch.
It throws in a bit of salt out and sweetness is put out.
The warm milk is slowly slowly added to the person skin with the milk pan.
This seed is exceeded by the strainer.
Slowness is put while mixing it with the medium flame with the wooden spoon.

When it often cools, and slowness begins to adhere, it lowers from the fire, and each
pan is cooled with the ice water.
It cools up to 15 degrees, and the smell is applied with the vanilla essence and the
brandy.
The whipped cream set up for five minutes is added to a cool seed, and it mixes it
quickly.
(The powder of the powdered green tea taste is put. )
The seed made a sink can is put, and it hardens it with the freezer.
Move the thing that hardened in about 3〜4 hour to another piece container, flatten in
addition, and to the freezer again.
This work is repeated three times.

C. How does a person (customer or employee) decide what to do (what to
make or what to buy)?
To raise employee's motivation to the start, the salary, the working
environment, and the welfare relation are straightened.
The reward wants to install the system that increases salary depending
on the effort regardless of the age again.
To raise customer's buying intention, I want to value the quality
enhancement and serving a positive promotional ad and the commodity again.

D. How are the products packaged?
Wrapping should not relate to make most commodities in front of the
customer.
However, the part that is the clasp of the hand is wrapped with paper
because there is danger of making the hand dirty while it eats ice.
The cup sales in the retail store want to prevent ice from melting even
if wrapping that can keep the cold is done, and time passes again.

E
The employee is made to correspond as not must be going to the customer.
Clear grasp of commodity and kind serving for that. The commodity (ice cream) is
made promptly, and politely, and the customer is made to deliver it.
The customer defends minimum manners, and it is waited to complete the commodity.
I am allowed not to become troubled of other customers.

F
They are made to give the employee a certain summary of the question from the
customer frequently, and to correspond.
Training concerning the annual service is opened.
The action on a point to be checked and a new problem etc. are confirmed.

G
It endeavors so that even the customer and the employee may solve the problem that
the person has corresponding to polite the kindness. When there is a problem that
corresponds and cannot be partitioned, the conference etc. are held in the company
and it undertakes the problem solving then and there.

WEEK12
Ice Cream Company

Group E
s1170183 Toshiki Okuyama
s1170186 Chika Kawamura
s1170188 Naoya Kumada

Web-brochure
★ Purpose
We give children love and courage.

★ Prices of article
Mochito love and corn (vanilla) : 100 yen
Mochito courage and corn (green tea) : 100 yen

★ Benefits of using your product

★ Contact Details
0120-77-7777
★ Office Location
Tokyo

Business Plan
Company name and type 32 and ice cream shops.
Goals or objectives of the plan.
We establish the company where it is given children
love and courage.

How the plan will be implemented
With a simple price and a reliable goods, it is easy for
children to buy our shop's ice cream.
Effect of the plan on the business
which children eat ice cream and become happiness.
Our shop's ice cream makes
happy from children
to the elderly person.

Importance of the
Web-brochure document
for Starting our business
It is easy to transmit in information to be passed on.

Receive trust from the customer.

Importance of the
Business Plan document
for Starting our business


The main vision trigger will be the catchy slogan:
”Pleasure and laughter to you!"

The vision trigger will emphasize the togetherness of the family
and the friend in eating ice.

Explain the logical arrangement
of the content
in Web-brochure document
・Latest information

・Dietary education

・Easy to query

・Store locator or register

・Description of goods to people in the food industry

Explain the logical arrangement
of the content
in Business Plan document

Vision Trigger Represent goals and objectives for success

Industry Analysis Always needed in the role of corporations to profit
immediately.

Marketing Market research and applying it is advantageous to the company.

Competitive Analysis Corporate responsibility and to put the difference between
competitors.

In Web-brochure document
What are the major
headings,questions, key words?
Why are they important?
Definition of major key words

Understand the latest

information of the shop
at first glance.
Management to get the
trust of the visitor.
Careful article explanation.
A membership system to
get the more advantage
information.
The place where it is give
an opinion a visitor

In Business Plan document
What are the major headings,
questions, key words?
Why are they important?
The Business:
The most important headings
in the basic business plan.
Business Operations:

Important to continue to
operate in more of a
business plan.
Financial Planning Tools:
Salary level is important for
employees to hire employees.
Supporting Documentation:
As important to support your
efforts and enterprise.

Thank you for Listening

Script

slide2

At first I think that we will do a company of ice cream shop reaching in the world, “32 ".
The purpose is "We give children love and courage. ".
I have children please with cheap ice cream deliciously and contribute the profit to the
children of
a poor country of the world. I give children love and courage thereby.
This is a thing of the existence that seems to be Anpan-Man who protects children
from a bad
enemy by a bean-jam bun definitely!
In addition, we aim at the ice cream shop where adult can be satisfied with.

Next about the price of the article.
The article of our “32” company " is 2.
It is "Mochito love and corn" of the vanilla taste and "Mochito courage and corn" of
the powdered green tea taste.
As for both cheap, but particular about subject matter very much!
In addition, I take these brand names out of the purpose of the company.

Next, "Benefit of using your product" is
Ate to give happiness to everyone who.
Filled with laughter and joy.
Regardless of age with moderate to enjoy.
New sensation,
you can experience a new texture.

Detail and Office Location of our company are streets of the slides.

Company name is 32 and company type is ice cream shops.

Our company was named as a target to create a startup shop ice cream is better than
31 ice cream most popular ice cream shop.
And ice cream is loved by all generations from the elderly and children , that is
popular.

Goals or objective of the plan.

To give our children the love and courage to strive for improved services and
technology best.

How the plan will be implemented

With a simple price and a reliable goods, it is easy for children to buy our shop's ice
cream.
Great care to try to manufacture the product cheaper from procurement of raw
materials affordable to children. Moreover, not only cheaper, Tamer hygiene care and
of course, you have peace of mind, I will do my best to make you eat it.

Effect of the plan on the business which children eat ice cream and become
happiness.

Our shop's ice cream makes happy from children to the elderly person.
Regardless of age, ice cream, so happy to eat food that everyone likes, and the
production of ice cream for everyone to feel good for any age.
Yet, something that can be confidently recommended to any age, but I would like to
devote myself now able to do so.

slide4
The first is It is easy to transmit in information to be passed on.

I can convey the information that we want to tell to a visitor by Web-brochure
immediately.

Next is Receive trust from the customer.

I can get trust from a visitor by telling a company and the right information of the
article to

a visitor in Web-brochure.


Great care to try to manufacture the product cheaper from procurement of raw
materials affordable to children. Moreover, not only cheaper, Tamer hygiene care and
of course, you have peace of mind, I will do my best to make you eat it.


Ice cream but I think good food is also versatile in any age-class, especially to children
is give more happiness and excitement.
Think of happy faces of children eating ice cream on a hot day.
Moreover, even on cold days into kotatsu and is also the children will enjoy eating ice
cream while warm.

The main vision trigger will be the catchy slogan:
"Pleasure and laughter to you!"

Our slogan "Pleasure and laughter to you!"
As I said, food is ice cream brings happiness to people. Therefore, you eat ice cream,
be happy and smile naturally. But it is so delicious that eating ice cream, we like to
make ice cream enjoyed by the people.
The slogan made the original idea.

The vision trigger will emphasize the togetherness of the family and the friend in
eating ice.

As our future prospects, not only bring joy to people, I aim to produce ice cream that
would melt the coldest of friendships and parent-child relationship.
Ice cream is cold, about what a cool melt in a negative way other influential Ideally a
good ice cream.

Slide6
Explain the logical arrangement of the content in Web-brochure document.

It is thought that the very important document is as follows for our project of the
present.

It,

Latest information.

Dietary education.

Easy to query.

Store locator or register.

Description of goods to people in the food industry.

I am advantageous and think these to be very important to get trust to our company.

Slide7
Explain the logical arrangement of the content in both documents?

Vision Trigger

Represent goals and objectives for success
To give our children the love and courage to strive for improved services and
technology best.
In the end, no matter how young and old generations, the company that you want to
come out and speaking the name of our ice cream.

Industry Analysis

Always needed in the role of corporations to profit immediately.
Our corporate efforts alone, so spoiled, and examine market research surveys and
miss the rival company's product and sales.
In addition, the study also failed to fit the ice cream and ice cream places do not sell it.

Marketing

Market research and applying it is advantageous to the company.
Even with some delicious ice cream charm, to be sold that place and time will differ
greatly depending on quality of sales also deserted. So, therefore, that the marketing
approach is taken, a great impact on sales.
If good marketing is essential so that our ice cream is sold to so many people.

Competitive Analysis

Corporate responsibility and to put the difference between competitors.
Since competition is very important to their product better, and you find things that
are important for the company. The only competition will only benefit their big big
change that will in employee motivation.

Slide8

In Web-brochure document, What are the major key word ?

Understand the latest information of the shop at first glance.

Management to get the trust of the visitor.

Careful article explanation.

A membership system to get more advantage information.

The place where it is give an opinion a visitor.

These are the things that are very important to make our company better. I think that it
is an important element to put in Web-brochure.

Slide9
In each document, what are the major headings, questions, key words? Why are they
important?

The Business

The most important headings in the basic business plan.
We started in this business is the core of the most important part. Talk about anything
and start this first. Here, the decision went for it and think it's important that the
foundation of the company.

Business Operations

Important to continue to operate in more of a business plan.
This work is intended to bring happiness to people, to create products that sell better

paying one's soul. Repeat such a thing, and happy people on a larger scale.
It is young and old generations, regardless of anyone happy.

Financial Planning Tools

Salary level is important for employees to hire employees.
An important part of the motivation of both good and bad employees and one part of
this decision in determining the salary portion of employees and part-time job. From a
part-time employees and higher is better. But the company does better than cheap. The
work has been united towards one goal, only part of this conflict will always
dangerous.

Supporting Documentation

As important to support your efforts and enterprise.
Used in a variety of situations troubleshooting and feedback from customers, parts
that are absolutely necessary to any company. Here, was written better than the
carefully detailed, useful.

Slide10
Thank you!

Growing Ice Cream Shop Helping Children

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