How must SONY change its business strategies for 2010 and beyond?
1. How must SONY change its business
strategies for 2010 and beyond?
s1180091
Masayoshi Kataoka
2. Contents
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Introduction
●
SONY's business
●
Regain the market position in TV
●
Strengthen of game business
●
Network-connected products and service
●
Growth strategies for lithium-ion battery business
●
Conclusion
●
Reference
3. Introduction
●
Recently, SONY make greater inroads in the
world more than before.
●
And SONY is very popular in electronics and
networked service businesses.
●
So, I interested the work of Sony businesses
and how SONY change its business strategies
for 2010 and beyond.
4. SONY's business
●
Target consistent profitability in core
hardware businesses.
●
Provide new user experiences integrating
innovative hardware, software and
services.
●
Reach out to new customers and develop
new geographic markets.
●
Increase SONY's focus on environmentally
conscious products and processes.
5. Regain the market position in TV
●
Target returning the LCD TV business to
profitability.
●
Create a new revenue model beyond
conventional TV business models.
●
Develop new generation displays using
proprietary SONY devices.
6. Strengthen of game business
●
Increase revenues by expanding
hardware/software sales of
PlayStation®Network services.
●
Improve profitability in the game business
by cost reduction and other measures.
●
Launch 3D-related products for the home,
including TV, Blu-ray DiscTM
players/recorders and 3D gaming on
PlayStation3
7. Network-connected products and
service
●
Further expand SONY's networked
services business by PlayStation®Network
services.
●
Strengthen and expand networked mobile
business.
8. Growth strategies for lithium-ion
battery business
●
Secure high profitability in existing
businesses.
●
Analyse possible entry into new business
domain.
●
Especially SONY possible to storage and
e-Vehicle battery.
9. Conclusion
●
I knew how SONY change its business
strategies for 2010 and beyond.
●
I understand that SONY is now positioned
to launch a succession of competitive
products from the end of this calendar year
and into 2010.
