2. Contents
● Introduction of Rakuten
● Business
● Rakuten and English
● Education of English
● Rakuten and TOEIC
● Conclusion
● References
3. Introduction of Rakuten
● Rakuten Inc. is a Japanese company based
in Tokyo, Japan that is related electronic
commerce and Internet.
● Rakuten was founded by Hiroshi Mikitani of
current chairman and president in 1997.
● Rakuten has 60 million people as group
members. (as of June 2010)
4. Business
● Rakuten runs "Rakuten Ichiba" that is online
shopping website. And some works are
managed by Rakuten.
● Rakuten has many associated companies.
For example, there are Rakuten Bank, Ltd.,
Rakuten Edy, Inc., etc.. And Rakuten has
baseball team named Tohoku Rakuten
Golden Eagles.
5. Rakuten and English
● Despite the head office locates in Japan,
Rakuten has adopted English as the official
language of the company.
● Rakuten is aimed at a global company in
anticipation of the currently globalization of
the world. Therefore, Rakuten attaches great
importance on English ability.
6. Education of English
● Rakuten has focused on educating English.
In
Rakuten, they do conferencing and perform
presentations in only English. By doing so,
they create environments to use English
regularly.
● In addition, they lead lecturers of external to
teach English in partnership with the
company
7. Rakuten and TOEIC
● As an indication of the ability of English,
TOEIC is famous. Of course, Rakuten
investigate the TOEIC's score.
● In Rakuten, TOEIC is adopted as a measure
of the raise, promotion and employment.
Target score of TOEIC is set with 600 points
even regular employees.
8. Conclusion
● In order to respond to the globalization of the
world, Rakuten is promoted the globalization
of the company.
● Rakuten has boosted to improve the English
skills of employees by creating the
environments in which using English.
