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Unit 19: Digital Graphics
Promotional Material

   The Brief:
    In this unit I was instructed to design 2
    promotional materials (ranging from
    CD/DVD cover and poster/flyer, games
    cover and poster, Website, book covers)
    for a client. In this case, seeing that I
    have finished creating my designs, I will
    now discuss the stages of its production.
Production Stages:

 Initial Idea
 Research
 Design process: thumbnails
  sketches, final designs and specification
  sheet.
Initial Idea:

   Promotional Material: CD/DVD cover and
    poster/flyer
   Material promotion genre: Martial Arts
    On June 16th 2011, my initial idea came to me as a
    result of my deep interest in Martial Art films. In many
    ways, martial arts films are unique because they
    project interesting storylines, solid
    Chinese/Japanese setting, characters, fight
    scene's, costumes e.t.c. Furthermore, from my
    personal view, watching martial arts films have
    profoundly captivated and inspired me. And so for
    this reason alone, I decided to take on the task of
    designing a Martial Arts CD/DVD cover and
    poster/flyer.
Research:

 I used the internet to search for some
  existing promotional material and annotate
  examples of martial arts films.
 While using the internet, I also browsed
  www.google.com to look for interesting
  drawn sketches in order to brain storm
  some ideas for my design.
 And lastly after gathering some
  promotional material and annotate
  examples, I identified the genre’s and
  gave brief details of the product CD/DVD
  cover and poster/flyer.
Researched Films:
Researched films:
Researched films:
Design process:

1. I searched for similar DVD cover and
   poster of my material promotion.
2. I searched for some sketches and pictures
   on Google images.
3. I drew some sketches and decided on the
   colour to be used in my design (red, black
   and white)
4. After finishing my sketches, I hand picked
   two of my best drawings and edited them
   on Adobe Photoshop CS5 (which included
   adjusting the levels, unsharpened and
   colour balance).
Thumbnail sketches:

   Before starting my design. I searched the
    internet for interesting sketches ( of ninjas and
    samurai’s) done by other people. Now, the
    reason I took some of those sketches is
    because of the following reasons:
   I’m not very good with imaginative drawing.
   Seeing the sketches where free and legal
    from Google images, I decided to save them.
   To grab some idea’s on how to design my
    CD/DVD cover and poster/flyer. I also
    searched for pictures I can use as the
    background colour for my design.
Sketches:
Sketches:
Sketches: internet
Reasons I selected this
sketches:
1.   The subjects are well sketched and
     composed.
2.   The sketches has a martial art theme.
3.   The sketches are visually action.
4.   The subjects are well posed.
5.   The sketches show facial expression
     and weapons.
Background Colour:
Final Design and specification:
Poster/Flyer
Final Design and Specification:
Reasons I selected this Final Design
and Specification :
1.   It is simple and straight forward.
2.   It grabs the attention of its target
     audiences (age 18).
3.   The designs meets the criteria set I was
     aiming for.
4.   It has legal permission for producing
     (websites, sketches, existing promotional
     material, soft ware programme).
5.   It covers all the aspects of effective
     design.

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Digital Graphics (S45220189)

  • 1. Unit 19: Digital Graphics
  • 2. Promotional Material  The Brief: In this unit I was instructed to design 2 promotional materials (ranging from CD/DVD cover and poster/flyer, games cover and poster, Website, book covers) for a client. In this case, seeing that I have finished creating my designs, I will now discuss the stages of its production.
  • 3. Production Stages:  Initial Idea  Research  Design process: thumbnails sketches, final designs and specification sheet.
  • 4. Initial Idea:  Promotional Material: CD/DVD cover and poster/flyer  Material promotion genre: Martial Arts On June 16th 2011, my initial idea came to me as a result of my deep interest in Martial Art films. In many ways, martial arts films are unique because they project interesting storylines, solid Chinese/Japanese setting, characters, fight scene's, costumes e.t.c. Furthermore, from my personal view, watching martial arts films have profoundly captivated and inspired me. And so for this reason alone, I decided to take on the task of designing a Martial Arts CD/DVD cover and poster/flyer.
  • 5. Research:  I used the internet to search for some existing promotional material and annotate examples of martial arts films.  While using the internet, I also browsed www.google.com to look for interesting drawn sketches in order to brain storm some ideas for my design.  And lastly after gathering some promotional material and annotate examples, I identified the genre’s and gave brief details of the product CD/DVD cover and poster/flyer.
  • 9. Design process: 1. I searched for similar DVD cover and poster of my material promotion. 2. I searched for some sketches and pictures on Google images. 3. I drew some sketches and decided on the colour to be used in my design (red, black and white) 4. After finishing my sketches, I hand picked two of my best drawings and edited them on Adobe Photoshop CS5 (which included adjusting the levels, unsharpened and colour balance).
  • 10. Thumbnail sketches:  Before starting my design. I searched the internet for interesting sketches ( of ninjas and samurai’s) done by other people. Now, the reason I took some of those sketches is because of the following reasons:  I’m not very good with imaginative drawing.  Seeing the sketches where free and legal from Google images, I decided to save them.  To grab some idea’s on how to design my CD/DVD cover and poster/flyer. I also searched for pictures I can use as the background colour for my design.
  • 14. Reasons I selected this sketches: 1. The subjects are well sketched and composed. 2. The sketches has a martial art theme. 3. The sketches are visually action. 4. The subjects are well posed. 5. The sketches show facial expression and weapons.
  • 16. Final Design and specification: Poster/Flyer
  • 17. Final Design and Specification:
  • 18. Reasons I selected this Final Design and Specification : 1. It is simple and straight forward. 2. It grabs the attention of its target audiences (age 18). 3. The designs meets the criteria set I was aiming for. 4. It has legal permission for producing (websites, sketches, existing promotional material, soft ware programme). 5. It covers all the aspects of effective design.

Notes de l'éditeur

  1. Film: Jet li Fist of LegendGenre: Action/Martial ArtsReleased date: 22 December1994 (Hong Kong)Jet Li Fist of legend is a 1994 Martial art film produced by and starring Jet Li himself. The film reflects on the 1972 film Fist of fury starring Bruce Lee. Similarities between theCD/DVD cover and poster/flyer:It shows Jet li doing his fist pose.It shows Jet li wearing the same outfit.Difference between theCD/DVD cover and poster/flyer:The title text is in different fonts.The CD/DVD cover cover has an age rating, while the poster/flyer clearly displays none.The background colour of the poster is reddish-orange while the CD/DVDis coded in black/grey colours.Critical analysis on martial arts films: CD/DVD cover and poster/flyerThe ideology and genre of most martial art films are action, adventure and martial arts.Martial art films evolves around kung fu and choreography.Observing martial art CD/DVD cover and poster/flyer designs can show fight scenes, poses, facial expression, and weapons.Observing martial art CD/DVD cover and poster/flyer designs can show Chinese/Japanese symbols or fonts.Observing martial art CD/DVD cover and poster/flyer designs uses colours such as red, blue, black, orange, grey, and white.
  2. Film: Jet li FearlessGenre: Action/Martial ArtsReleased date: 22 September 2006 (United Kingdom and The United States), 26 January 2006 (Hong Kong)Jet Li Fearlessis a 2006Martial art film produced by Ronny Yu and starring Jet Li. The film reflects on the life of a famous martial artist Huo Yanjia. Similarities between theCD/DVD cover and poster/flyer:It shows Jet li holding a sword.Difference between theCD/DVD cover and poster/flyer:The title text is in different fonts.The background colour and design between them are different.TheCD/DVD cover and poster/flyer shows Jet li wearing a different outfit.Jet li facial expression between the CD/DVD cover and poster/flyer are different.Critical analysis on martial arts films: CD/DVD cover and poster/flyerThe ideology and genre of most martial art films are action and adventure.Martial art films evolves around kung fu as well as and choreography.Observing martial art CD/DVD cover and poster/flyer designs can show fight scenes, poses, facial expression, and weapons.Observing martial art CD/DVD cover and poster/flyer designs can show Chinese/Japanese symbols or fonts.Observing martial art CD/DVD cover and poster/flyer designs uses colours such as red, blue, black, orange, grey, and white.
  3. Film: Jet li FearlessGenre: Action/Martial Arts/semi biographyReleased date: 19 December 2008(Hong Kong)IP man is a 2008Martial art film produced by Raymond Wong and starring Donnie Yen as IP Man. The film reflects on the life of a the grand master of the martial art Wing Chun and master of the late Bruce lee.Similarities between the film poster and DVD cover:TheCD/DVD cover and poster/flyer shows Jet li wearing the same outfit.Difference between the film poster and DVDThe title text is in different colours.The poster has a imperial font symbol while the DVD doesn’t have any symbol.The background colour and design between them are different.Donnie Yen fighting pose between the CD/DVD cover and poster/flyer are different.Critical analysis on martial arts films: CD/DVD cover and poster/flyerThe ideology and genre of most martial art films are action and adventure.Martial art films evolves around kung fu as well as and choreography.Observing martial art CD/DVD cover and poster/flyer design can show fight scenes, poses, facial expression, and weapons.Observing martial art CD/DVD cover and poster/flyer design can show Chinese/Japanese symbols or fonts.Observing martial art CD/DVD cover and poster/flyer design use colours such as red, blue, black, orange, grey, and white.
  4. Reasons I selected this backgrounds:The colour represent a form of violence.The background display’s form of intense texture.The background goes well with sketches.
  5. Summary analysis:It shows a ninja standing.His body expression is in a stand pose.The poster is a wide shot.The poster is in back view.The depiction of light and shade can be seen.The angle facing him is eye-level.The colour of the background is red.The title text (Blood ninja) is followed by a imperial font.Poster Specification:Programme name: Adobe Photoshop CS4Date created:16 June 2011, 12:33:52Date modified:16 June 2011, 12:33:58Date taken: 09/06/2011 3:15Type of file: JPEG imageSize:1.72 MBColour: Red, white and blackLocation: F:\\Documents\\Assignments\\Photograhpy & Digital Graphics\\AssignmentsAuthor: Kunmi OriyomiFonts: Imperial Guard and KarateImage ID: Dimension:1535*2126 Width: 1535 pixels Height: 2126 pixels Horizontal resolution: 300 dpi Vertical resolution: 300 dpi Resolution unit: 2 Colour representation: sRBG
  6. Summary analysis:DVD cover: AnalysisIt shows a ninja crouching.His body position is in a kneeling pose.The cover is a wide shot.The cover is in front view.The depiction of light and shade can be seen.The angle facing him is eye-level.The colour of the background is red.The Title text is red and the font hand writing used is Karate.CD/DVD Cover Specification:Programme name: Adobe Photoshop CS4Date created: 16 June 2011, 12:33:29Date modified: 16 June 2011, 12:33:29Date taken:16/06/2011 15:29Type of file:JPEG imageSize: 942 KBColour: Red and blackLocation: F:\\Documents\\Assignments\\Photograhpy & Digital Graphics\\AssignmentsAuthor: Kunmi OriyomiFonts: KarateImage ID: Dimension:980*999 Width: 980 pixels Height: 999 pixels Horizontal resolution: 72 dpi Vertical resolution:72 dpi Resolution unit: 2 Colour representation: sRBG