Russ Fradin, CEO at Dynamic Signal, and Scott Schnaars, VP Sales at Dynamic Signal, explore the dramatic evolution of the relationship between CEO and VP of Sales as the company moves from one stage to another.

1. How the Relationship Between CEO & VP
Sales Changes by Round of Funding

2. Series A
• Do you know what is going with
your product / market or are you
just delegating that to a head of
sales?

3. Series A
• Do you know what is going with
your product / market or are you
just delegating that to a head of
sales?
• Am I scaling or selling?

4. Series A
• Do you know what is going with your
product / market or are you just
delegating that to a head of sales?
• Am I scaling or selling?
• Interview every single customer

5. Series B
• We have customers, are we scaling the
right way?

6. Series B
• We have customers, are we scaling the
right way?
• What is the vision for growth over the
next two years?

7. Series B
• We have customers, are we scaling the
right way?
• What is the vision for growth over the
next two years?
• How aligned are investor expectations
with sales expectations?

8. Series C & Beyond
• Managers for Managers /
Software for Software

9. Series C & Beyond
• Managers for Managers /
Software for Software
• What does international
expansion look like?

10. Series C & Beyond
• Managers for Managers / Software for
Software
• What does international expansion look
like?
• How can I be a compliment to the CEO?

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www.dynamicsignal.com
@dynamic_signal