SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring's VP Product
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Most SaaS companies are not using pricing to its full potential. We all know pricing is important, but because it is complicated, and often intimidating, we choose an overly simplistic approach. This session will highlight some evidence-based principles that will help you avoid common pricing mistakes and put you on the fast-track to capturing opportunity, without getting lost in analysis, data, and conflicting opinions.
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SaaS Pricing Strategies that Work: How to Design an Optimal Pricing Model with FastSpring's VP Product
- 6. 💰 💰 💰 💰 👔 👔 👔 👔 💲 💲 💲 💲
- 9. My need can be solved 80-90% by the features in Plan A and 10% with the features of Plan B… … but the pricing gap between Plan A and Plan B is so big that it does not motivate the investment, since I don't want to pay for. 1 2
- 18. *Source: FastSpring “Pricing for Inflation” Study; sample: 271 global software companies No increase Yes, increase 63% 37% Raised Price >10% Q1 YoY:
- 19. B2C B2B Yes, increase No increase B2C B2B Yes, increase No increase *Source: FastSpring “Pricing for Inflation” Study; sample: 271 global software companies
- 30. 4 3 1 2 5
Notes de l'éditeur
- Profitwell - 6 hours Other research suggest similar
- Call out Lower entry Barriers, easy to pick and choose from. Fast customer Acquisition.
- Dynamic Packaging + Worldwide reach + Right pricing can provide a cushion of healthy margins, better cash flow and customer engagement. Recurring Revenue + Service Revenue from Add-ons and Customization.
- Fairness point – Simple point
- Dynamic Packaging + Worldwide reach + Right pricing can provide a cushion of healthy margins, better cash flow and customer engagement. Recurring Revenue + Service Revenue from Add-ons and Customization.
- My approach – and bc I wrote the slides I get a cool slide for my advice…
- If you don’t ask , you don’t get.
- Feedback loop for engagement and retention, building the trust.
- Make it easy to Understand and Pay for customers 70% of B2B buyers are millenials