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PJ Bouten
Co-founder & Chairman
Showpad
@pieterjan
Scaling From
$10M-$100M ARR
The Good, The Bad and The Ugly
“Getting from $0-1m is impossible,
$1-10m is unlikely
& $10-100m is inevitable.”
- Jason Lemkin
THE GOOD
Turning a vision into reality
Turning a vision into reality
Growing and evolving a culture
Growing and evolving a culture
THE BAD
Creating a category is hard!
And so is evolving from single product
to multi-product (platform)
THE UGLY
Hiring the wrong executive(s)
CEO Exhaustion
Key Take Aways
Intro into your takeaways ex. again the best way to scale is…
1. Start from a bold vision and treat culture as a product
2. Creating a category requires patience
3. Hire the best for the next phase and prioritize your own well-being.
My Top Takeaways
THANK YOU

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