1. WORTH
IT?
150units of
BlackBerry?!

3. What is
going on
with RIM?

4. Phones
suitable for
the corporate
environment

5. Here’s
what
you
don’t
see…

6. ZAR
HA S
Un
Ds
Otio
itua

8. same
Stay in the
po sition

9. LETS TAKE A CLOSER LOOK

10. Inability to communicate well
1.

11. DISCONNECTION
within the company
& with its consumers

12. Focused on the
wrong
target
market

13. Inability to market products
2.

14. Married to their
mobile operators

15. First BlackBerry
TV ad in 2008

16. E FFE CT:
their sales
have been
spiraling down.

17. Inability to create something
that is uniquely theirs
3.

18. t’s so
Wha al
speci
a bout rry?
bla ckbe

19. NEWSFLASH!

20. NEWSFLASH!
can never be

21. They have
done nothing
to excite
customers

23. “The original BlackBerry functionality is at the base
more or less unchanged, and a bunch of gooey
media toppings have been dumped on top of it, I
see sprinkles, fudge, marshmallow, pineapple,
whipped cream, a cherry, and a few gummy bears,
but no significant improvement to the old,
dried-out ice cream at the bottom of the bowl.”
- Michael Mace

25. NO

26. RIM
will
eventually
die
down.

27. To recap:
Recipe
for
failure
(and why it’s not
worth investing)
Inability to create
Inability to Inability to something that is
communicate well market products uniquely theirs

28. Thank you.
Sabrina Lee
Twitter: @sab_lee

29. CREDITS
* photos:
• http://www.flickr.com/photos/8922532@N08/5721960455/
• http://www.flickr.com/photos/fahadee/5239324772/sizes/l/in/photostream/
• http://www.flickr.com/photos/sarahreido/3120877348/sizes/l/in/photostream/
• http://www.flickr.com/photos/kelseyphoto/3525520431/sizes/l/in/photostream/
• http://www.flickr.com/photos/traceyconsolo/4604263603/sizes/o/in/photostream/
• http://www.flickr.com/photos/hbmike2000/5768805499/sizes/l/in/photostream/
• http://www.flickr.com/photos/gyaban_fr/4860421542/sizes/l/in/photostream/
• http://www.flickr.com/photos/bdickman/3639560735/sizes/o/in/photostream/
• http://www.flickr.com/photos/pauldcocker/3003668632/sizes/o/in/photostream/
• http://www.flickr.com/photos/mmmfac/3720959476/sizes/z/in/photostream/
• http://www.photos8.com/view/bride_and_groom_holding_hands-other.html
• http://www.flickr.com/photos/midnight-digital/2269941524/sizes/l/in/photostream/
• http://www.flickr.com/photos/shoa/2770843565/sizes/l/in/photostream/
• http://www.flickr.com/photos/findyoursearch/5100065637/sizes/l/in/photostream/
• http://www.flickr.com/photos/skewgee/3161506528/sizes/l/in/photostream/
• http://fc05.deviantart.net/fs47/f/2009/172/c/4/My_Custom_Apple_Logo_by_chris2fresh.png
• http://mentormate.com/sites/default/files/blackberry-logo.png
• http://www.indiatalkies.com/images/explosion52627n.jpg
• http://www.flickr.com/photos/ingjoseherrera/3698499531/sizes/l/in/photostream/
• http://www.flickr.com/photos/nane-zwerg/3945310084/sizes/l/in/photostream/
• http://www.flickr.com/photos/christchild81/205848002/sizes/z/in/photostream/
• http://www.flickr.com/photos/mbleeker2009/4497825019/sizes/l/in/photostream/
• http://www.flickr.com/photos/amorphesding/3392255694/sizes/l/in/photostream/
• http://www.flickr.com/photos/shizu_bara/5640722437/sizes/l/in/photostream/
• http://www.flickr.com/photos/koggaccio/3182044052/sizes/l/in/photostream/
* information:
• http://mobileopportunity.blogs pot.com/2010/10/whats-really-w rong-with-blackberry-and.html
• http://www.businessweek.com/magazine/content/10_42/b4199076785733.htm