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Dream bakers is a café and a retail bakery located
in Mardan that is a city of Khyber Pakhtoon Khwa
Pakistan. The plan of Dream Bakers is to attain and
maintain the interest of its customers with the broad
variety of its coffee, cakes, pastry and other
products. It will build a strong position in the city
and then in the country by offering its products at a
competitive price and quality products.
In the past five years, the development in Mardan
has grown tremendously with the establishment of
university, excellent medical institutions and
attractive residential programs. People and
investors are now attracted towards this city which
will help the Dream Bakers to attract more
customers. Currently the area is served with small
restaurants and coffee shops but none of those
restaurants carry the menu items found at Dream
Dream Bakers will serve all its customers lower,
middle and upper income by providing its products
with affordable prices and by rendering services
that will put a smile on the faces of its customers. It
will make no discrimination between its customers
Dream Bakers will focus on Mardan and its
near by areas. Some other bakeries are already
established in Mardan but they are not providing
most of the products which Dream Bakers will be
Dream Bakers will strongly focus on the
priorities of children and young people.
Wants variety and flavor in its food.
Looks for speed of service
Wants an entertaining and fun experience
Insists upon a clean, friendly and attractive
The market trend has changed from simple cakes
and samosa etc to designed cakes and other tasty
pastries which will be provided by the Dream
1. The talented bakers.
2. Competitive price and new marketing strategies.
1. new in the market.
2. New setup.
1. New bakery products in the area.
2. High quality products with reasonable prices.
3. Educated/degree holder bakers.
1. Low prices of competitors.
2. Experience of competitors in the market and best
All the bakeries and cafes in the area are in
competition with us.
VARIOUS MENU ITEMS:
Designed cakes for celebrations
Apart from offering this menu, our bakery
will also provide some services such as…
1. Wi-Fi for students.
2. Sound system(light music)
3. Free home delivery of orders.
4. Discount on large purchases
5. Loyalty cards for regular customers.
6. A separate room reserved for small parties.
KEY SUCCESS FACTORS:
Providing high quality products with customer
Ongoing employee/bakers education.
For excellence and success Dream Bakers need to:
1. Monitor cash flow statement.
2. Establish its reputation.
3. Continuously update its products and capabilities.
‘Dream Bakers aims to offer high quality bakery
products at a competitive price to meet the demand
of middle to high income customers.’
1. To be leading a reputable bakery.
2. To provide good quality products.
3. To be competitive in the market.
4. To offer jobs.
1. To generate minimum 30% revenue.
2. To become zero-debt bakery.
The main focus will be the consumers in mardan. It
will also focus on travelers that passes through
Dream Bakers position itself as a competent,
innovative and customer oriented.
We have a good variety of products.
In order to get long term relationship with our
customers we can also offer discount on the large
purchase orders i.e. volume discount.
Providing internet facility to our customers
Music system and the television facility will also be
provided for entertainment.
Free delivery of orders to customers home.
Dream Bakers will offer superior quality products in
The distribution will also be through free home
delivery if the customers are willing to have their
desired products at their door step.
Creative designed banners at different spots in
Promotion through local radio.
Word of mouth.
Dream Bakers will not just focus on products that it
offers but also the bakery environment because
customers ( especially youth) seek for quality food
along with entertaining environment where they sit.
Responsiveness and respect will be the key
relationship driver with its customers with a focus of
developing good relationship with customer.
Dream Bakers will continuously do research of
market to be up-to-date of customer preferences
and will get feedback from their customers.
FORECASTED INCOME STATEMENT
FOR THE YEAR ENDED ON 31-DEC-2014
Net sales for the year RS 20,000
Cost of sales 9,000
Gross profit RS 11,000
Building rent RS 1200
Asset depreciation 170
Office salaries 1230
Other overheads 500
Selling expenses 300
OPERATING INCOME RS 5500
Interest payments (500)
Income before taxes 5000
Taxes (30%) 1500
NET INCOME RS 3500
The following areas will be monitored very closely
by Dream Bakers management;
1. Revenue: monthly and annual.
2. Expenses: monthly and annual.
3. Client feedback
4. Improvement in product/business.
To achieve our desired goals and control budget
all the strategies will be kept in mind for
The founder will be responsible for the
marketing activities supported by one young