Ultralingua conducted usability testing on their website to evaluate the efficacy of changes made during a redesign. They used two online tools - UserTesting and ClickDensity - to test tasks on both the original and new websites with 3-5 users each. Analysis found improvements in time spent on tasks and clicks with the new site, but also identified issues like confusing images and links. Recommendations included repositioning the 'Lost Registration Key' link and improving navigation of the Press page. The testing provided insights to guide further optimization.
Types of usability testing tools: Heat mapping : Heat mapping (or click mapping) tools record visitor clicks to create visual maps of user activity. Section I also includes eye-tracking simulators. Screen recording : Screen recorders track individual visitors to your website to create a simulated video for each of those user sessions. User feedback : Tools that solicit direct feedback from site visitors User testing :Tools that simulate task based usability tests
Why usertesting Closest in features, to traditional in-person test Great customer reviews Quick results - same day! Overall best value for money Enables testing in user's won environment Why clickdensity Best metrics among free tools online Gives clear, concise, easy to interpret data Test criteria - UserTesting Intermediate level users 8 tasks for old website, 9 for new website
http://www.useit.com/alertbox/20000319.html
Current website avg time spent on website via Google Analytics: 1.43 seconds