Professional Resume

1. S A B I N A Z E T R E N N E Setnt875@hotmail.com
SALES MANAGEMENT PROFESSIONAL
Accomplished Field Manager and successful tactician with over ten years experience from both the
corporate and agency perspectives. Proven ability to create and implement processes, motivate consumer‐
facing sales teams, and direct the promotion and distribution of luxury goods. Adept in client management
and customer service with business building skills.
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PROFESSIONAL ACCOMPLISHMENTS
FOH, Inc August, 2008 – present
Regional Sales Manager
FOH Inc is a manufacturer of tabletop and bath and room amenity solutions for the hospitality and restaurant
industries. Overall responsibility is to direct the promotion and distribution of the Front of the House (the
cornerstone division producing high‐end, contemporary tableware and serve‐ware) portfolio and provide
regional coverage and support for key accounts and customers.
Develop and collaborate on the development of market specific sales promotion programs and
company‐wide growth initiatives to motivate and drive sales.
Responsible for territories generating over $2 million dollars per year in sales, with projected annual
growth of approximately 20%. Directed the reorganization of Canadian markets resulting in projected
sales growth of up to 40%.
Motivate and direct independently contracted Sales Representatives; manage regional distributor
resources; establish sales goals, conduct sales trainings and presentations and track market
performance.
Javalution Coffee Company May – August, 2008
Marketing Director
Javalution Coffee Company is a privately owned coffee roaster and producer of JavaFit Gourmet Coffee. The
Marketing Director role was to execute marketing tactics in conjunction with overall company objectives and
manage all corporate and PR communication for the purpose of developing brand image and brand
positioning in the marketplace.
Developed sales promotions programs in support of distributor partnerships to education and expand
consumer usage; supported sales and business initiatives with competitive analysis and creating
corporate communication tools.
US Concepts, LLC (aka MKTG) February, 1996 – June 2006
Southeast Regional Director (March 2003 – June 2006)
US Concepts is a national marketing agency whose client base includes MTV, Old Navy and Rimmel.
Responsibility included managing of Moet Hennessy USA (MHUSA) and Diageo sales promotion activity within
the Southeast territory. Both MHUSA and Diageo are producers and importers of major wine &
2061 NW 96 Terrace, Apt 12P * Pembroke Pines, FL 33024 Page 1

2. S A B I N A Z E T R E N N E Setnt875@hotmail.com
spirits brands.
Interfaced with brand management teams, regional management, and outside agencies; directing the
execution of marketing strategies designed to increase market share;
Collaborated on developing new business that grew the division by 50%; provided strategic direction to
regional distributor partners and oversaw the execution of market‐specific programming.
Supervised all operations, generated regular qualitative and quantitative reports for mid‐level and
upper management which analyzed the progress of sales and promotion programs.
Launched new markets, established new business and operational structures, recruited and trained
field management and built sales promotion budgets exceeding $600K for the fiscal year.
Event Manager (May 1998 ‐March 2003)
The Event Manager role required the managing of program execution in South Florida for MHUSA’s core
portfolio as well as Central Florida for an impermanent period of six months.
Identified local promotional marketing opportunities; spearheading the planning and reporting
processes at the field level; directing the execution of all promotional events;
Recruited, trained and developed a team of (50‐55) part time men and women to execute consumer
sampling, PR, charity and corporate events. Responsible for decreasing turnover rate from over 50% to
10% in less than two years. Training practices and tools used as benchmark for a national training
format.
Managed the execution of over 900 national consumer sampling events targeting the Hispanic, African
American and General Consumer Markets in Miami Dade, Broward and Palm Beach counties.
Combined national program budgets were approximately $500K annually. Responsible for 15%
increase in program budgets from 1998 to 1999, which moved South Florida market to #2 in volume.
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EDUCATION
BS, Marketing Communications
Fashion Institute of Technology ‐ State University of New York
References and Professional Addendum Available Upon Request
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