1. PROJECT B-GUIDED
Ellinor Lindqvist & Sabine Kodu

2. MARKET /CONSUMER
BEHAVIOR TRENDS
• Consumers are demanding a more personalized experience
when using websites. They want to participate and be more
interactive.
• Companies are understanding the importance of being
tranceperent to share information and provide customer with
more power.
• The 2.0 Strategy support these trends.

3. OBJECTIVES & GOALS
•
Create a good and long lasting relationship with the
customer, enhance loyalty.
•
Develop a better understanding of the consumer
preferences and interests. .
•
Create a dialogue with the consumer giving them the
opportunity to be more interactive and provide the company
with input into the innovation process.

4. OBJECTIVES & GOALS
•
Reveal product development ideas driven from
costumer.
•
Detect problems and find a resolution faster.
•
Identifying needs more effectively by understanding
specific customer requirements.
•
Cross-selling other products by highlighting and
suggesting alternatives.

5. TOOLS
•RSS •Employees blogg
•Twitter •Wikis
•Facebook •E-mail
•Google maps. •Search engine
•Youtube

6. CRM
• Frequent update
• 24/7 availability
• Interest of tagets lifestyle
• Innovative
• Ubiquity

7. THANK YOU!