This document provides information about the Casino Royale gala event benefiting Powerful Beyond Measure (PBM), a non-profit organization catering to urban youth in DC. The event will be held on June 18, 2011 at the Park Hyatt Georgetown and will include a Monte Carlo casino floor, live performances, a fashion showcase, and an after party. PBM's mission and accomplishments over its five years of operation are summarized. Details are provided about event programming, sponsors, and PBM's flagship C.A.P.E. League youth program.
1. Co-Presented by: National Alliance for African American
Athletes (NAAAA)
Benefactor: Powerful Beyond Measure
(arts & enrichment program catering to DC ’s
urban youth)
Saturday, June 18, 2011
8pm - 12am (VIP Reception 7p - 8p)
Park Hyatt Georgetown
1201 14th Street, NW
Washington, DC 20037
2.
3. Executive Director’s Welcome
Dear Guests,
It is with warm thanks and enormous appreciation that I welcome you to Casino Royale. With an amazing team
of volunteers, a supportive Host Committee and truly wonderful volunteers – we are able to be here today to
celebrate a very important occasion for Powerful Beyond Measure (PBM).
Five years ago, PBM formed with a goal to impact youth by exposing them to enriching experiences, positive
adults and amazing opportunities. I’m proud to say, over the years, PBM has accomplished a great deal in promot-
ing the academic, creative, professional, civic and personal growth of children by integrating the arts, entertain-
ment, sports and media industries into programming. Our strategy was to find a way to truly engage children who
were not responsive to other programs or who needed a program that addressed the multiple needs of developing
adolescents.
Thanks to support we have been able to expand our programs exponentially. Examples include:
• NYC Series since 2007 – Essence Magazine for media workshop; NFL Headquarters for meetings w/ execs; on
BET’s 106th & Park; Broadway shows Hairspray & The Color Purple!
• Upgrading our academic & tutoring component to include Entrepreneurship, Spanish, Music, Sign Langauge &
World Affairs.
• Presenting CAPE League Feeds DC on Global Youth Service Day for three years. The youth prepared 500+
meals, delivered to 7 shelters and over 200 people around DC.
• Providing 30+ individual mentors and 40+ group mentors to the kids in our program
• Developing a sports component to expose and engage kids in tennis, boxing, football and classes in the Afro-
Brazilian martial arts form, Capoiera – all led by professional athletes.
• Launching a CD project to engage kids in lyric writing, production, piano/voice lessons, studio sessions, radio
interviews, and a performance tour to community organizations.
• Hosting 10 Exploring Possibilities creative Career Days for over 300 youth in the DC area
• Taking youth to the Kennedy Center, Verizon Center & Warner Theater for performances, festivals, plays and
other events 35+ times
• Exposure to special opportunities: Grand party for Nickelodeon’s Halo Awards w/ Nick Cannon & Mariah Carey;
Washington Wizards “12 Days of Holiday Cheer”; private clinic w/ Washington Mystics on MTV’s The Real World;
trip to Los Angeles for Watkins Sports Conference & Weekend; VIP invite to hear Russell Simmons speak; and
more
A special thank you to our volunteer staff, past and present contributors, and Board of Directors for their dedica-
tion through the years. Finally, I’d like to thank all of the PBM families and community partners we have had the
pleasure of working with. With your continued support, I look forward to seeing what PBM will accomplish the
next five years and beyond!
Tracy Press Executive Director
4. Powerful Beyond Measure
Powerful Beyond Measure Celebrates FIVE YEARS of dedicated and
consistent service to youth & families!
Powerful Beyond Measure (PBM) is a 501(c)(3) non-profit that implements efforts towards youth de-
velopment; focusing on academic, professional, creative, personal, civic and social growth by strategi-
cally integrating the arts, entertainment, sports and media industries into programming. Our vision is to
utilize these influential fields to reach the urban com-
munities of our targeted youth, via creative and multi-
dimensional services that will help positively shape
young people and empower the adults around them to
become active leaders and contributors.
PBM utilizes the arts, entertainment and sports as
tools to motivate. This approach was developed upon
the realization that these fields are powerful by way
of their appeal and influence on our target population.
By harnessing that power to make programs more
appealing, we can continue to implement the important
values and societal offerings of more conventional
non-profits.
PBM is volunteer run. It is primarily funded by dona-
CAPE Kids at Vernon Davis NFL Camp
tions and corporate sponsorships. Founded in 2006,
the organization began with its charter program, C.A.P League – a multi-dimensional youth program.
.E.
In 2007, we launched Exploring Possibilities, a unique career day for young adults to discover non-tra-
ditional professions. Since 2008, we have produced PBM’s Weekly Source Email – an on-line newsletter
distributed to DC area residents, community groups and non-profits. It lists public events, job openings,
services, scholarships and programs. PBM also offers the EO List – a weekly listing of jobs across the
nation in the media, marketing, publishing and sports.
Powerful Beyond Measure believes we can help each other realize our potential for greatness, inspire
the pursuit of success, and make powerful strides by working together for altruistic purposes.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond mea-
sure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant,
gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing
small does not serve the world. There is nothing enlightened about shrinking so that other people won’t
feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the
glory of God that is within us. It is not just in some of us; it is in everyone. And as we let our own light
shine, we unconsciously give other people permission to do the same. As we are liberated from our own
fear, our presence automatically liberates others.”
- Marianne Williamson from A Return To Love: Reflections on the Principles of A Course in Miracles
For more information, please visit:
www.PowerBeyondMeasure.org.
5. Evening Program
Casino Royale is the official DC gala event for the Visanthe Shiancoe
Celebrity Weekend. Visanthe (Minnesota Vikings) will be co-host for the
evening, after-party and VIP reception, mingle with the crowd and be an
official spokesperson for the event.
Monte Carlo Casino Floor:
8:15pm-12am: Gaming tables led by celebrity, athletes and media person-
alities as dealers; regular games and teaching table available; chips given
at the door according to ticket level. Games include Roulette, Blackjack,
Poker & more – our stellar guest list of athletes, entertainers, industry
execs and urban tastemakers will enjoy an evening catered to their elite
sense of entertainment and social indulgence!
A Lesson in Luxury Fashion Showcase:
8:45pm: Four featured, prominent designers present their newest lines in their own mini-
showcases all showcased by KIS models. Styling provided by Celebrity Stylist, Charlene
Brown of Sophiziticated Ladyz Hair Salon.
-Aidah Collection (Gabrielle Union)
-Ean Williams/Corjor International (founder of DC Fashion Week)
Natalia Sanz (featured at Miami Fashion Week, Funkshion Fashion Week, Circle
Boutique, Artomatic and D.C. Fashion Week)
Studio D-Maxsi (fashion shows for BET, Crystal Couture, DC Fashion Week, Steps
to the Cure, etc.)
Entertainment & Sports Silent Auction:
8:15pm- 11pm: PBM will hold its signature silent auction. See insert for info on items.
Entertainment
Live performances by Alternative/Soul artist, Alison Carney and Soul Singer, Tamika
Love Jones! Featured DJ, The Legendary Chris Washington, joins Casino Royale to
keep the night going!
Casino Royale After Party
Tuscana West - 1350 I Street NW
11pm
6. Fashion Show
Meet the Designers
Aidah Collection is one of Washington DC’s premier fashion
houses and a red carpet choice of actress Gabrielle Union. It
is an ethical, uniquely chic line inspired by the beauty of nature
within urban existence. Each handmade garment is brushed in
Aidah’s signature gold emblem, creating a limited couture collection. The style is versatile and unique, with
designs that fit by wrapping or tying. Aidah Collection’s ethical mission is to empower women and protect
the environment through the support of charitable organizations and artists. Designer Aidah Fontenot
studied advanced fine arts as a child and designed her first fashion collection as a teenager.
Ean Williams came up with Corjor International as his label’s
name by combining his two oldest sons’ names, Corey and Jor-
dan. Ean landed in the pages of Upscale Magazine (Feb 2004),
front page of the Gazette, and is now a Washington Life Creative
List stylist. He wants to go a step further by producing & spon-
soring DC Fashion Week. Ean is an advisory board member for the Black Fashion Designers Association,
Inc. In 2003, Ean won the “INDIE Best Menswear Designer” award in New York. After gracing the front
page of the Washington Times newspaper in 2009, Ean decided to take his brand international. Cor-
jor International had its first European debut at Belgrade, Serbia in June of 2010 and was invited back in
December to showcase in Lviv, Ukraine. Both shows produced excellent reviews. His most recent honor
is the 2010 Fashion Icon Award. Corjor International consists of three brands: Corjor Sport, Corjor Mens-
wear and available by special order, Corjor Couture. Williams recently launched an additional line by the
name of Corjor Magnum series, a couture brief collection for men.
Chic. Modern. Sleek. The Natalia Sanz Collection. Inspired by architecture, geometry,
and texture, Natalia creates classic silhouettes with modern details. Her creations
include elegant cocktail dresses and separates that are versatile enough to go from
day to night. Silk, satin, cotton, and jersey are some of the fabrics she favors because
of their beauty and elegance as well as their ability to accentuate a woman’s curves.
While earning her Bachelor’s Degree in fashion design at Miami International Univer-
sity of Art and Design, Natalia’s designs were featured in Miami Fashion Week and
Funkshion Fashion Week. Upon returning to Washington D.C., she began her career by
designing pieces for Circle Boutique and Dekka Showroom. Recently, her designs were
featured in the D.C. Fashion Week in the Couture Collections show and Crystal Couture.
She is now working on an upcoming collection in her Maryland studio. In addition to
haute couture clothing designs, Natalia designs a jewelry collection. Her jewelry line,
like her clothing line, is elegant and sophisticated. She creates long stunning earrings,
dramatic pendant necklaces, and gorgeous bracelets. The Natalia Sanz Collection of-
fers a sophisticated balance of classic and modern design perfect for the avant-garde woman.
STUDIO DMAXSI, founded in 2006 by Afua Sam, creates women’s wear masterpieces for the confident,
chic and classy modern woman. Designer Afua Sam is originally from Ghana, West Africa. Her journey
in fashion begun 15 years ago in her homeland. Most of her designs are made
out of silk-based fabrics and a touch of some African fabric, which is made of
cotton, specifically known as Woodin. Her choice in fabric is intended to rep-
resent bridging the gap between African culture and western culture. One of
Studio Dmaxsi’s passion as a fashion house is her commitment to give back to
her community. She has been a part of Fashion for World Peace where all the
proceeds are donated to charity works like its “Schools for Africa Project”. She
has also been a part of the Steps to The Cure for Breast Cancer Fashion Show
which works towards creating an awareness of breast cancer and the money raised goes to Susan G.
Komen for breast cancer research. Afua is also bent on empowering young women, be it academically or
the arts. She believes in the reinforcement of the confidence of women which makes for a better world
and that is why Afua’s Foundation is working on the improvement of self-esteem and the education of
young women.
7. Event Partners
National Alliance of African American Athletes
The mission of The Alliance is to uplift and mentor youth, focusing on
African American males, through programs that prepare students for
college; leveraging athletes as catalysts to inspire leadership, while
recognizing and rewarding academic, athletic, and
community excellence.
Destined 4 Success Management
Destined for Success Management, LLC a publicity, event planning
and personal management company operates on the cutting edge of
business in the world of professional athletics. DFSM, LLC represents
clients worldwide, expanding with large success for clients and
business ventures throughout various industries.
FM Media Group
An arts-based media company whose mission entails
providing high quality, professional level artistic pieces for a
boutique client base, FM Media Group strives to raise the level of
identity, awareness and consistency of their clients and
affiliates. The group strives to create a lasting impression -
utilizing photographic, commercial design, and videography
mediums to create artistically progressive materials for
marketing and promotions campaigns.
Grandsport Sports
Grandstand Sports & Memorabilia Inc. is a domestic and inter-
national provider of hand signed authentic sports memorabilia.
Since it’s inception the company has held a domestic and interna-
tional presence in both retail and wholesale markets. The corpo-
rate office is located in New York City. Aside from our charity and
retail presence, Grandstand works with numerous corporations
including: top sports internet sites such as espn.com and major
financial companies. Grandstand also provides exclusive memora-
bilia to both Neiman Marcus and Bloomingdale’s by mail catalogs.
8. Event Committee
Brianna Holmes: Gala Co-Chair Kai Lawson: Vice Chair - Entertainment
& Celebrity Chair
Charlene Brown: Fashion & Beauty
Co-Chair Kareema Cockrell: Silent Auction
Co-Chair
Erica Woods: Silent Auction Chair
Nicole Brown: Fashion & Beauty Chair
Everette Pearsall: NAAAA Chair
Queshia Bradley: PBM Outreach Chair
Gregory Wayne: Vice Chair – Production
Sabrina Renée: Creative and Design Chair
Jean Lee: Promotions and Marketing
Chair Tracy Press: Gala Co-Chair
Host Committee
The Host Committee is a group of individuals who have supported PBM over the years
in consistent and valuable ways and serve as ambassadors for Casino Royale.
Angie Gates - Warner Theater/Live Nation
Chrystle Bibb - Chrystle Clear Travel and Entertainment
Chucky Thompson - Multi-platinum producer
Greg Yancey, Esq.
Rita Lewis - Discovery Communications
Ritza Yana - R.Y. Ink!
Tiffany Press - Next Model Management
Vikki Johnson – BET
Wendi Cherry – The Cherry Event Group
9. Event Sponsors & Supporters
Sponsors
Aidah Collection
Corjor International
Natalia Sanz
Park Hyatt
Studio D’Maxsi
WesWal Consultants
Premium Donors
Chef Rome
Essence Magazine
KIS Modeling Agency
The Recording Academy/GRAMMY’s
R.Y. Ink!
Sophizticated Ladyz Hair Salon
SMILE
THEARC
Washington Wizards
Donors Contributors
Howard University Allied Public Relations
Infinite Vinyl The Art of Shaving
Joseph Paradiso Bikram Yoga Dupont
Ron Brown Scholar Program The Body Shop
Vita Coco Carolina Kitchen
Washington Redskins Cynirje Culture
DC United
GoOut2Eat.com
NFLPA
Professionals in the City
Tayari Casel Martial Arts Academy
TD Bank
10. The C.A.P.E. League
C.A.P League is a comprehensive, year-round program created to fully integrate the lives of young
.E.
people in the DC metro area with a broad education and great opportunities that will influence them
positively. The program’s strategy is to reach out to youth who are not responsive to other pro-
grams, or in special situations, and engage them per their interests
in the arts, entertainment, sports or media– while developing them in
a variety of other key areas. It is designed to provide an outlet for
both fun and enrichment, while providing the pathway for personal
growth. The League aims to be a part of its members’ entire adoles-
cence, serving them throughout their formidable years.
C.A.P is an acronym for the components of the League and
.E.
what we focus our activities on:
CAPE Kids at Essence Magazine
C – Community Involvement
A – Academic Enhancement
P – Personal and Professional Development
E – Entertainment, Sports, Media and Arts
The League is geared toward youth who may not be exposed to or able to afford to take part in pro-
ductive and diverse activities. We recruit youth who are classified as “at-risk”, are from foster homes,
a part of single parent and/or lower-income families, or have
social or academic inadequacies. However, the program is open
to all youth who wish to welcome new opportunities. We aim
to provide an outlet for stimulating occupation; while presenting
activities that educate and enhance them beyond the classroom.
Throughout their membership, they are introduced to the busi-
ness of entertainment and sports; as well as the performing,
literary, and visual arts.
C.A.P League Membership
.E.
CAPE Kids & Proud Parents
The program targets youth from underserved communities, be-
tween ages of 10 and 17. Membership includes monthly activities - at least 45-55 per year. Member-
ship also includes the following:
· Free tutoring, computers and academic enrichment through the school year & summer
· Mentor or mentor groups that addresses their personal growth and/or professional interests
· Structured arts, entertainment, media & sports programming and instruction through the year
· Free or reduced summer programming and after-school activities through our partnerships
· Group volunteer activities and community service projects
· Academic, professional & personal enrichment components to meet the needs of each member
· Recreational and educational field trips
· Relationships/partnerships with National Alliance of African American Athletes, Howard University,
Monumental/Washington Sports, Technology Playground, Live Nation, Words Beats & Life, Perry
School, Essence Magazine and other organizations for additional resources.
The program is free to all participants who meet the criteria.