Get building on your basic Twitter skills and knowledge. Increase the effectiveness of your tweeting and Tweet Reach. Understand the power that # and @ symbols can bring in getting your message out. Also an overview of Gartner Inc own Twitter best practice. Original presentation prepared for Lanner Group.

1. The 4 Minute Brief:
More Effective Tweeting
Increase visibility, gain credibility,
pick up prospects, make sales,
increase market share.

2. More Effective Tweeting
Overview:
• Why Tweet? What and When to Tweet.
• Best Practice - Where Corporate
Blogging meets Personal Tweeting –
Gartner Inc.
• # @ - Use these symbols to maximise
your “Tweet Reach”
• Getting a Tweet out there: Examples
and Ideas.

3. Why Tweet? What & When
• Increased Visibility. • What has your attention?
• Two-way interaction • Ask Questions: Twitter is
with Clients great for getting opinions.
• Pick Up Prospects. • Tweet/RT other user‟s stuff.
• Opportunities for • When talking about yourself
Collaboration. think useful: Give advice,
• Enhanced blog posts, images etc.
Credibility. • Don‟t toot the firm‟s horn too
much. If you do, promote
other partners too.
• Little and Often!

4. Gartner, Inc. Best Practice
• 30+ company bloggers contributing to Garter, Inc. blog
page: http://blogs.gartner.com/
• Bloggers have personal twitter accounts. Use for personal
use and tweeting their own blog entries, corporate
activities etc.
• Some profiles show Gartner connection, some include
personal views disclaimers etc. Others make no reference
to Gartner.
• All bloggers tweet their own entries.
• Gartner maintains its own @Gartner_Inc as the official
company channel. Where appropriate it RT‟s blogger
tweets, @replies to highlight @usernames and their
Gartner-related activities, and #tags tweets to assist
keyword searchers interested in a particular subject to find
the „categorized‟ microblog.

5. What do @ and # mean on
Twitter?
An @reply is a public message sent from one person to another,
distinguished from normal updates by the @username prefix. If a
Message begins with @username, it‟s collected as a reply. Users
can reply publicly to any update on Twitter by using the
@username format.
The hash tag #. Used on Twitter for users to categorize their tweet.
Using #tags places your tweet into an appropriate (unofficial)
category, making it easier to find by users who search for
information using #tags.

6. Use @ to broadcast Tweets on
more Follower Feeds
A"@username" Public Message
(PM) by @Erin_E_Burke appears
on feeds for @Gartenberg and
@Gartner_Inc by singling them
out.
The PM’s reach is increased as it
appears on the feeds of those
following @Erin_E_Burke,
@Gartenberg and @Gartner_Inc.
Encouraging followers to read,
RT, and potentially engage.

7. Create Your Own
(Unofficial) Category: #
A tweet link to Gartner VP
Research Jim Sinur's latest blog
and category keywords. No
mention of his Twitter feed
(@JimSinur) here. The keywords
„categorized‟ or tracked are
#BPM and #Gartner. Users
searching for information using
these keywords will find this
tweet.
Some suggested Lanner #tags:
#BPI, #BPM, #PxSIM, #PwE3,
#Simulation, #Software , #LSIM,
#PRISMSoftware, #LannerGroup,
#WITNESS, #Tool, #CIO

8. Any Questions?
Final thought:
• If you‟re shooting
for RTs of your
tweet – keep it
short.
Forget 140
characters: Think
120.

9. Annex 1: Experiment
• Here are some of the “Twitter handles” [usernames] of
4 of the Gartner bloggers on Twitter to search out and
follow:
– @AndreaDiMaio
– @EliseOlding
– @Gartenberg
– @JimSinur
• Take 15 minutes to experiment with Twitter. Create a
2nd account to try out things. It‟s quick to set up, free,
and there‟s always the delete button once you‟ve posted
something.