Counterpart presentation to Apple's iPhone versus RIM's BlackBerry
pdf www.slideshare.net/sachabrooks/20120531-marketing-paperfinal.
Findings and recommendations from a quantitative survey and qualitative focus group marketing management analysis of iPhone versus BlackBerry product. Presented Spring Quarter 2012.
13. Using one of Warren Buffet’s measures of success for a company
ROIC, how much more successful was Apple then BlackBerry in
2011?
A. 12%
B. 8.5%
C. 5%
D. 1.5%