When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer. In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business. If you want any other help for your B2B business then just visit: https://yashus.in/

1. Handcrafted
B2B marketing
strategies
Handcrafted
B2B marketing
strategies
To reach and resonate with
your business audience digitally
Prepared by – Sujay Khandge, MD Yashus.in

2. The framework
Step 1 - Is your B2B digital marketing strategy in place?
Step 2 - Effective website: When was your site last updated, do
you regularly refine it?
Step 3 - Build a great B2B website. Build it, they will come.
Step 4 - Content and inbound marketing, You need to create a
content marketing machine that helps your audience learn and
work smarter.
Step 5 - The execution?

3. B2B digital marketing strategy
Is your B2B digital marketing strategy in place?
What is your organizational goal for B2B digital marketing?
• Brand awareness
• Customer acquisitions
• Lead generation – Yashus case
• Customer retention/Loyalty
• Only website traffic
• Engagement
• Thought leadership
• Lead management/nurturing
Step 1

4. Yashus case - lead generation
https://yashus.in/case-study/pet-scan-sem-case-study
Step 1

5. Yashus case - lead generation
https://yashus.in/domain-expertise/real-estate-digital-marketing-agency
Step 1

6. The core mechanics – Yashus case
Generating qualified leads was the sole purpose while defining B2B
digital marketing strategy for Yashus.in
How we have incorporated the lead generation strategy
• Design and draft case studies for respective industry context to digital channel
• Created domain specific landing pages, with working methodology
• Put the campaign outcome in KPIs and sales funnel visualization
• The content tone – instead of selling concentrated on advocating
Step 1

7. To create a customer centric website
Effective website – When was your site last updated, do you regularly
refine it?
Learn and refine your approach
• Use B2B personas
• Review lead generation device
• Optimize customer journey – Yashus case
• Get the sell-information-entertain balance right
Step 2

8. Yashus Case - Optimize customer journey
Google Analytics content drilldown statistics for a week | Item 3 to 6 are helping content pages which
have been drilled down to item 7 to 10 to be resulted in the enquires
Step 2
Have been
optimized customer
journey, accordingly
drafted content
priorities to get
success for engage
to enquire approach

9. The core mechanics – Yashus case
Created customer centric website which has been used to test, learn
and refine our approach
How we have incorporated the lead generation strategy
• Use B2B personas – Domain specific landing pages (https://yashus.in/domain-expertise/)
• Review lead generation device – Case studies section (https://yashus.in/industry-related-
case-studies/)
• Optimize customer journey – Attract, engage and convert, please refer last Google
analytics drilled down slid
• Get the information-entertain-sell balance right (case studies –video, blog – contact)
Step 2

10. To build a great B2B website
• Is the website credible? – Industry association
• Is the website trustworthy? – Case study, testimonials
• Is this a professional company? – Team, founder professional intro
• Is the company stable? – History, journey
• Does the website make me feels wel come? – digital experience
• Am in the right place? – Right message to right traffic sourcing
• Does the website answer my questions? – To be define
• Is this a company I could do business with? – To be define
Step 3

11. The core mechanics – Yashus case
Step 3
Our website - https://yashus.in have all the necessary component for a great B2B website which must have

12. Content and inbound marketing
You need to create a content marketing machine that helps your
audience learn and work smarter
Learn and refine your approach
• Make the business case
• Define your nuclear and primary fuel
• Create a blog as your content hub
• Reach out to target the right influencer
Step 4

13. The core mechanics – Yashus case
We have created content marketing machine that helps our audience to
learn and work smarter
• Make the business case - https://yashus.in/industry-related-case-studies/
• Define your nuclear and primary fuel – Ample content with different type of content
• Create a blog as your content hub - https://yashus.in/blog/
• Reach out to target the right influencer – Let’s have a coffee, we will open potely baba ki
Step 4

14. The digital marketing execution
The execution ?
A tom dick harry job, every freelancer or nukkad agency can do for you.
Step 5

15. Thanking you!
Sujay Khandge| Cell: +91 - 9766654355 | Email: sujay@yashus.in