It is a misconception that Web Analytics is a skill which can be honed by only Information Technology (IT) professionals.

1. Web Analytics – Approach
Dr. Sachin Mohan Bhide
Marketing Strategy Consultant
Eha Management Consultancy
9823038828
sachin@ehamanagementconsultancy.com
www.ehamanagementconsultancy.​​com
© Copyright 2015-16 Eha Management Consultancy

2. Waterfall model of web visit
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Check-in
(Search/Direct)
Exploration/Specific
Relevant
exploration
Check-out
(Satisfied/Other)

3. Salmon run
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Source: http://www.alternet.org/files/story_images/salmon_run.jpg

4. Salmon run model of Web
analytics
© Copyright 2015-16 Eha Management Consultancy
Check-in (Search/Direct)
Exploration/Specific
Relevant exploration
Check-out
(Satisfied/Other)
Why?
What?
What
else?
With?