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Presentation
1. Sales improvement strategies of Money Matter Inc. in Ludhiana and Chandigarh Under the Guidance of:- Ms. Chitwan Bhutani Faculty Member, PCTE , Ludhiana Presented By :- Sachin Kumar Bassi MBA 2A
4. Life insurance Companies in India 1. Bajaj Allianz Life Insurance Co. Ltd. 12.Shriram Life Insurance Co. Ltd. 2. Birla Insurance Co. Ltd. 13.Star Union Dai-ichi Life. 3. HDFC Standard Life Insurance Co. Ltd. 14.India First Life Insurance Co. Ltd. 4.ICICI Prudential Life Insurance Co. Ltd. 15.DLF Pramerica Life Insurance Co. Ltd. 5.Life Insurance Corporation of India. 16.Canara HSBC Oriental Bank of Commerce Life Insurance Co. Ltd. 6.Reliance Life Insurance Co. Ltd. 17.IDBI Fortis Life Insurance Co. Ltd. 7.Sahara India Life Insurance Co. Ltd. 18.Future Generali India Life Insurance Co. Ltd. 8.Tata AIG Life Insurance Co. Ltd. 19.Bharti AXA Life Insurance Co. Ltd. 9.Max New York Life Insurance Co. Ltd. 20.Kotak Mahindra Old Mutual Life Insurance Ltd. 10.AEGON Religare Life Insurance Co. Ltd. 21.Met Life India Insurance Co. Ltd. 11.ING Vysya Life Insurance Co. Ltd. 22.Aviva Life Insurance Co. India Ltd. & 23. SBI Life Insurance Co. Ltd
7. General Insurance Companies in India 1. Bajaj Allianz General Insurance Co. Ltd. 12. HDFC ERGO General Insurance Co. Ltd. 2. ICICI Lombard General Insurance Co. Ltd. 13. Export Credit Guarantee of India Ltd. 3. IFFCO Tokyo General Insurance Co. Ltd. 14. Agriculture Insurance Co. of India Ltd. 4. National Insurance Co. Ltd. 15. Star Health and Allied Insurance Co. Ltd. 5. New India Assurance Co. Ltd. 16. Apollo Munich Health Insurance Co. Ltd. 6. The Oriental Insurance Co. Ltd. 17. Future Generali India Insurance Co. Ltd. 7. Reliance General Insurance Co. Ltd. 18. Universal Sompo General Insurance Co. Ltd. 8. Royal Sundaram Alliance Insurance Co. Ltd. 19. Shriram General Insurance Co. Ltd. 9. Tata AIG General Insurance Co. Ltd. 20. Bharti AXA General Insurance Co. Ltd. 10. United India Insurance Co. Ltd. 21. Raheja QBE General Insurance Co. Ltd. 11. Cholamandalam M S General Insurance Co. Ltd. 22. SBI General Insurance Co. Ltd. & 23.Max Bupa Health Insurance Co. Ltd.
13. Pillars Values Caring ; Honesty ; Passion ; Team Work ; Disciplined Professionalism Right People Organizational Alignment Execution Discipline Processes Right People Organizational Alignment Execution Discipline Processes
25. 1 2 3 5 Year Goal Achieve market share of 5% (top own-branch players) within target segment Serve a satisfied customer base of ~2 million customers Be the best employer in financial services industry in India, attracting diverse talent due to its unique business model and wide product range
36. Sex of the employees working in the Money Matter inc. Table 4.1 Sex No of responses Percentage Male 46 66 Female 24 34 Total 70 100
37. Salary of the employees working in Money Matter Inc. Table 4.2 Salary No of responses Percentage < 10000 24 36 10000 - 20000 28 42 20000> 14 22 Total 66 100
38. The time the employee is with the money matter Inc. Graph 4.3
40. The internal sales strategies are used by company and is known to employees Graph 4.5
41. The external sales strategies are used by company and is known to employees Graph 4.6
42. The effective sales improvement strategies according to the employees Graph 4.7
43. The effective sales improvement strategies according to the employees Graph 4.8
44. The effective sales improvement strategies according to the employees Table 4.9
45. Rank according to preferences .which is the most effective sales improvement strategies. Graph 4.10
46. The Internal and External Sales Strategies employee Use The Most Most of the employees think that the BOP is the good strategy . The internal and external sales strategies that are liked by the employees are the rewards, conventions, incentives, customer relation, training and development, customer services. Most of the employees believe in the personal selling so as to increase the marketing relation with the employees and it increases the incentives so as to get the money as in the reward. Some of the employees like to increase the advertisement .
50. Problems Facing By You Regarding the Sales Improvement Strategies Most of the employees did not respond but the employees who responds to the problem says some similar kind of the answers among which the common were that the targets give by the companies are very high and are very difficult to achieve, moreover they are saying that the management should do the face to face interaction with the employees and whenever possible should be in contact with them, some of the employees think that the improper advertisement is the main drawback for the company ,some employees were not even satisfied and were saying that the pressure is very much and the management does not support.
52. Suggestions to Improve the Sales Improvement Strategies To create awareness among the customers , Proper advertisement and to win the faith of customer. Awareness of the product. Research and development be effecting more advertisement of money matters. Improve communication with the employees and the customers. More concentration on increasing awareness among investors . Reduce pressure on sales team. Fewer targets should be given to sales team. More men more money means more persons should be recruited .Less `documents should be demanded. Focus on increasing awareness. Incentives should be given more.