1. Redefining Mobility for the Connected World
Smart Connected Devices Asia, Singapore
Sachin Sharma
Director Market Development Asia Pacific
Orga Systems GmbH
ssharma@orga-systems.com
Good afternoon ladies and gentlemen,
I am delighted to be on this stage today to share with you what we do at Orga Systems and how do we see the M2M market and the role which Telco‘s can play in the value chain.
In the following 20 minutes I touch upon the follwoing topics?
_What drives M2M deployment nowadays and why is M2M so important? What are the opportunities for various players in the value chain?
_What are the challenges of implementing M2M services and where is the value which must be unlocked to transform and improve customer experience?
_The key to enable profitable business and enhance customer experience: which are real-time capabilities....
Towards the end of the presentation I will share with you how Orga Systems embeds its solutions in the M2M value chain and enables Operators to deliver a superior customer experience based on our flexible real-time convergent charging and customer care solutions. Orga Systems’ core real-time transaction engine is the fundamental building block for our M2M portfolio.
But let me introduce Orga Systems to you first…..
The world we live in has been changing very fast. It was differentbefore android arrive, it was very different before apple arrived and similarly very different before BB arrived .....
Incredible things happen every 59 seconds...
Facebook: 695.000+ updates
Skype: 370.000+ minutes voice calls
Google: 694.445 search queries
Youtube: 600+ new videos
Twitter: 300+ new accounts
Flickr: 6600+ picture uploads
13.000+ new Apps
168+M mails sent
70+ new domains
Everything will be mobile
Will be connected
Will be real time
More and more we see connected cars, buildings, medical monitors, TVs, game consoles and a whole range of connected consumer electronics and household appliances. Many of these are already connected wirelessly and intelligently, communicating and interacting with each other.
What will this presentation be about?
It will be about connected living, massive data, the need for real time, business opportunities – and the eagerness of customers.
Smartphones, tablets and other mobile computers we carry and wear – will be at the heart of Next Gen Mobility, allowing us to sense, interface and control this connected digital world around us. It is all about seamless and intelligent connectivity between people, processes and products, enabling a wealth of personalised and relevant services to be delivered whenever and wherever they are required.
Connected devices will assist us with a wide range of daily tasks.
For example, an intelligently-connected vehicle will be able to check its owner’s calendar, identify potential dates for maintenance and then navigate to the garage via the most efficient route. Insurers will use connected devices inside vehicles to monitor individual driving practices and set appropriate insurance premiums.
A smart meter will identify opportunities to save money by automatically monitoring your home’s or business’ energy consumption.
Such services will have enormous socio-economic value:
The total revenue generated by connected devices will grow from US$560 billion in 2010 to US$ 1.8 trillion in 20201, of which US$ 1.2 trillion is an addressable opportunity for mobile operators (Machina Research)
Connected Life will enable a wealth of new services and business benefits delivering better customer experiences, new revenue opportunities, cost savings and affordable improvements to quality of service (QoS).
Mobile operators are uniquely well placed to bring about the Connected Life: They own and manage advanced mobile networks, they have scalable customer relationship management (CRM) and billing systems, they distribute and provision large numbers of devices and they are accustomed to partnering with other companies. In many countries, mobile operators already work closely with a wide range of organisations to develop and manage an array of business and consumer applications, such as mobile money transfers, secure email access and the delivery of electronic books.
At the same time, smartphones and tablets using these mobile services are becoming world-class computing and internet access devices. They will intelligently connect and interact with the sensors we wear and those embedded in the world, to the cars we drive and buildings we live in, and to the Internet, information and services in ways that are tailored to our needs. They will merge the physical and digital worlds around us and be integral to our Connected Life.
There will be a unique and often complex ecosystem associated with each and every new application, product and service within the Connected Life. To successfully create these ecosystems, mobile operators must do more than just provide connectivity: They will typically need to partner with different players across the value chain to create a rich, valuable and compelling experience. In many cases, mobile operators will need to help design the service and provide key enablers, such as authentication, billing and messaging capabilities.
Adjacent industries need to work flexibly with mobile operators to deliver more valuable and scalable solutions. The opportunity for all is to develop and manage more valuable solutions delivering additional revenue streams, operational cost savings and improved customer relationships.
The Connected Life will be sustained by a range of innovative business models that share the value created between operators, industry partners and consumers. Examples include managed services or devices sold with inclusive data (“comes with data”), multiple device on shared data plans and off-setting connectivity costs against other revenue streams. The adoption of new business models, coupled with the availability of increasingly-capable and low-cost embedded mobile connectivity, are critical to the rapid development of this market.
The Top Connected Application in 2020: The Connected Car
By 2020, mobile connectivity in cars will increasingly become a must-have as demand grows for services such as stolen vehicle recovery, insurance telematics and entertainment. This will be driven by manufacturers seeking to differentiate their offering and build new revenue streams, as well as the growth of plug-in electric vehicles, which will demand connectivity. 90 per cent of new cars in 2020 will have some form of in-vehicle connectivity, adding US$ 600 billion to value of the Connected Life.
Currently the auto manufacture has very few opportunities to have touchpoints with their customers. Usually it is in the form of testdrive and that too is from an franchisee showroom. The subsequent interactions are through car servicings. …..
Now imagine – if there was a way for the car manufacturers to have a much closer and intimate interaction with their end customers… what if they could have a monthly / periodic billing relatuionship with their customers….
With OS.Automotive car manufacturers can launch and bill for in-car service innovations and mobility products – e.g. premium navigation and travel assistance, car sharing and smart car rental schemes, rich mobility services (search and location-based services), retail partner programs and loyalty schemes, on-board infotainment/on-demand media or concierge services. This can help auto makers to differentiate their offerings, to enhance long-term customer loyalty and to gain valuable driver insight and knowledge about customer preferences. The project aims to deliver an integrated Business and Operations Support System that provides end-to end functionality for Order Management, Real-time Billing, Customer Management and Customer Care/Self-Care in one. It can support car manufacturers to launch, enable, incentivize and monetize innovative in-vehicle services, differentiated by target customer segment, country, vehicle type and built-in standard/special on-board equipment. Key success factor for the launch of new in-vehicle services is a seamless and positive driver experience to select, activate and pay for in-vehicle services (VAS, mobility services & on-board infotainment). Depending on the car model and available on-board HW/IT equipment the solution helps car manufacturers to execute advanced service eligibility policies to aid segmentation and also to ensure correct product-vehicle-compatibility.
The solution is based on Orga Systems’ Order-to-Cash offering for the automotive industry and includes catalogue-driven Order Management and Customer Care for the next generation of in-vehicle services. OS.Automotive increases efficiencies for rapid automotive service and product creation, order capture and order execution. It manages and automates the complete lifecycles of orders, products, customers and billing accounts in an exclusive end-to-end solution.
Highlights of OS.Automotive are:
- Multi-channel order management: In-Car, Dealer/POS, Call Center, Web
- Flexible service charging & billing: free/premium/subscription/pay per use
- Multi-brand/multi-model support and catalog-driven order management for in-vehicle services/VAS/mobility services
- Compatibility and availability checks across various business rules
- 3G Data volume control and carrier invoice verification
- Customer Care and Self-Care
- Global roll-out capability
A transformation as the one which happened in the telecom industry about 20 years back. Back then there were very primitive IT systems being used, especially for billing and customer care. Then came the advent of prepaid systems which gave another mechanism for the operators to charge the customer and it gave another payment method for the end customers. Shampoo Sachet example … small denominations but larger numbers.
Utility industry is all set to embrace this transformation …..
Prius effect ... Information on the dash board ........Motivitating people to change user behaviour.. Resl time information and control ....
Fully integrated “Meter to Cash” solution enables a leading APAC utility company to monetize their Smart Grid investments and engage prepaid customers. OS.Energy as part of the customers’ “End to End” Smart Grid Infrastructure (SMI) to offer real-time pricing and customer tailored prepaid energy tariffs. The customer today serves about 5 million customers in the residential, commercial and industrial area. Is the dominant energy provider supplying 54% of the total electricity usage in its regional coverage. A consortium of 3 market leading vendors integrates their solutions to build up a “meter to cash” smart grid solution fully complying with regulatory requirements.
The project scope covers:
Smart Meter Infrastructure and System Integration (Lean smart meter for efficient AMR, Multi communication technologies, Remote dis- and reconnect capability)
Meter Data Management (Standard compliant communication infrastructure, Data validation using VVE – Validation, Estimation, Editing, Real-time messaging capability for remote dis- and reconnect)
Pricing, Charging, Billing (Real-time consumption pricing and charging, Dynamic prepaid tariff management, Real-time threshold notification and customer interaction)
Generating a true business case for a smart meter rollout (implementing millions of smart meters) is a challenge all smart grid implementations are facing. Orga Systems smart approach to this challenge is a centralized rating, charging and tariff management that utilizes cheaper, less sophisticated smart meters. Reducing the meter investments up to 25% is realistic, that could significantly reduce TCO by millions of dollars even in a medium sized meter deployment. It is an industry leading project that combines a centralized prepaid rating, pricing and charging for electricity customers with balance and cost predictions that trigger real-time customer notifications. Fully integrated with established payment infrastructures and mobile payment channels the solution supports customer convenient account reloads.
Benefits:
•Reduced Smart Meter and Smart Grid investments
•Flexible integration into existing ERP & CIS systems
•Low TCO through adjunct rating, charging and billing deployment
•Future-proof system scalability and performance
•Pre-integrated with leading MDCS and MDM suppliers
•New revenue streams from additional VAS offerings
Global concerns require global solutions
_Orga Systems’ M2M Services apply to a broad range of industries, including energy, healthcare, transportation and finance
_Its real-time capabilities are the common basis to promote profitable M2M business -> promoting customer satisfaction
_Orga Systems can apply a rate to an M2M transaction in real-time so a customer knows exactly what he has spent
_ This leads to an accurate and up to date billing information or information messages via any communication media or channel in real-time
_The M2M transactional event occurs based on customer profiles and preferences which – for example - allows targeted and micro marketing at an individual customer level
_Also, it enables Operators to optimize their service innovation/diversification based on its real-time convergent charging and billing solutions
_The M2M solutions are designed in such a way that they embrace integration by merging the M2M services and products deep into clients’ IT processes and value chains
_They manage connectivity by controlling and diagnosing the status of connections as well as ensuring constant monitoring and administration
_Orga Systems customer focused solutions apply to the business level and to the consumer level, its innovation keeps delivering new service options
_Flexible tariff configuration and simulation features provide easy to use means to launch these offers and service bundles
Orga Systems will showcase how flexible, dynamic pricing combined with real-time rating of mass data enables advanced business – for utilities, introducing smart metering, for mobile network operators and for end-user.
Come and see our Demo in the exhibition area and discuss openly with us.
_ Real consumption and cost visualisation via local power monitor (macbook, local PC) and Mobile app (ipod, WEB app)
_ Prepaid Tariff with Balance Limit and Discount
_ Dynamic Volatile Renewable Tariff
_ Mass data rating and charging (real-time or batch of 2.000 Events)