Thống kê Hành vi Xem Truyền Hình của Người Việt nam by QandMe - Số liệu nghiên cứu online survey

1. Watching TV Behavior of Vietnamese
- 58% watch TV less than before
Your sub-title here

2. Executive Summary
• 30’s spend more time on TV than 10’s and 20’s.
• People enjoy watching TV with their room mate and family
the most. The trend is high for 30’s.
• 10’s use Facebook, website and youtube as info source of
TV. 30’s are more influenced by TV commercials.
• 10’s watch music program the most while the category is
selected by 30’s least.
• 58% watch TV less than before, due to the alternative on
internet and personal availability.

3. TV watching & Internet usage
How long do you watch TV per day?
5 2
37
35
22
1
6
36
40
18
0 0
56
31
13
Up to 1 1-3 hours 3-5 hours >5 hours
hour
Less than
once per
day
Lower than 19 20-29 30-39
How long do you use internet per day?
29
24
46
34
5 9
34
23
31
15
23
10 13
3
Up to 1 1-3 hours 3-5 hours >5 hours
hour
Less than
once per
day
Lower than 19 20-29 30-39
30’s spend more time on TV, youth on internet.

4. How do you spend your time with TV?
3
5
2
4
12
15
22
28
6 5
7
10 11 11
20
29
3 3
13
10 10
3
18
41
Record TV
program
Use TV to play
game
Watch DVD/Blu-ray
Watch TV with
your friend (non-room
mate)
Watch TV while
connecting with
the internet
Turn on TV as
music
Watch TV by
yourself
Watch TV with
your family /
room mate
Lower than 19 20-29 30-39
Little TV recording nor game culture. Enjoy TV with
family / roommate the most

5. How do you spend your time with TV compared with before?
3
5
8
7
5
6
15
16
15
18
25
30
30
34
39
38
Watch TV by yourself
Watch TV with your family / room mate
Watch TV with your friend (non-room mate)
Watch DVD / Blu-ray
Turn on TV as music
Watch TV while connecting with the internet
Use TV to play game
Record TV program
I do less than before I do more than before
Most TV activities got less than before

6. What kind of TV program do you eager to watch?
19
13
14
10
8
12
8
6
15
14
9
12
8
12
10
13
6
13
6
9
7
6
7
14
Music News Comedy Animation Movies Korean
Drama
Chinese
Drama
Sport
Lower than 19 20-29 30-39
Teens on music and comedy while 20’s and 30’s are more
into sport.

7. How do you know about the new program
information?
62
47 46
39
30
25 24
18
53
47
38
34
31
26
28
11
39
44
6
34
40
29
21
6
Facebook Website Youtube Other SNS TV commercial Recommendation
by friends
Newspaper /
Magazine
Billboard
Lower than 19 20-29 30-39
Teens through Facebook and Youtube. 30’s more
influenced by TV commercials

8. Do you talk about TV program with your friends?
(except sport)
17
12
18
9
8
49
34
32
28
23
9
8
12
20
8 8
3
5
Several days a Every day
week
Irregularly. Only Once a week
when interesting
one was one
Not at all Rarely
Lower than 19 20-29 30-39
10’s and 20’s talk about programs more on regular basis
than 30’s

9. Do you post about TV programs online? (except sport)
2/3 does not post about TV programs
6
10
5
23
33
23
8
25
35
22
3
0
26
36
31
Several times a Always
week
Irregularly. Only Once a week
when having an
interesting
program
Not at all Rarely
Lower than 19 20-29 30-39

10. How often do you watch TV compared with before?
11
21
65
3
14
21
60
5
19
36
43
2
I watch TV more than before I watch TV as much as
before
I watch TV less than before I did not / do not watch TV
Lower than 19 20-29 30-39
More than 60% of 10’s and 20’s watch TV less
than before

11. Why do you think you watch TV less than before?
15
33
14
38
7
43
9
41
5
36
3
56
No exciting program on TV I could see the same
contents online
Youtube has more exciting
contents
I become busier than before
Lower than 19 20-29 30-39
Online and personal availabilities are the two main reasons

12. Survey information
• Watching TV behavior of Vietnamese
• 500 male / female Vietnamese above 18 years old
• Conducted on Nov 11 - Nov 15

13. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
Info@qandme.net
You receive both of generic
and deep information easily
with affordable pricing.