Should quitting be viewed as a sign of weakness in business? An opinion by Safaraz Ali Winners never quit, quitters never win? Actually, they do Quitting is often seen as a weak trait; quitters are people who can’t handle it, who can’t be bothered, who simply don’t care. But often people who do quit do it because they understand when it’s the right moment to walk away from something. Winners know when and how to quit. If something isn’t going well, persisting at it isn’t the answer. Willpower and wishful thinking don’t get you what you want, but reassessing and trying again might. This isn’t weak; it’s good business sense, and will save you time and money in the long run. Safaraz Ali