1. Media Evaluation By SAFEENA RAZZAQ

7. What have you learned from your audience feedback? We showed our draft copy of our music video to the audience, we decided to let them decide on the positive and negative aspects of the video. We used a wide range of audience members from older adults to teenagers in our year at school. After showing the video to them we simply asked them to give their honest opinion on it including where the strengths and weaknesses’ lied. The negative feedback we received was that - The same shots were used too much - The lighting was too dim in shots and was hard to see We decided to overcome the first problem by re shooting and coming up with some more interesting ideas to add in the video as we didn’t want to be repetitive in the shots we had. The second problem instead of re shooting we decided to use a video effect to solve the lighting problem and this proved to work extremely well. I then gave out questionnaires after my magazine advert and CD cover with images of my favourite and final magazine adverts, and CD covers on another page then asked the audience which one they liked the most. So therefore I decided to use the one with the most votes as my final CD cover and magazine advert.

8. Final CD cover

9. and magazine advert

10. I was exceptionally happy with the positive feedback I received, lots of the audience said the video was original which was the effect we were trying to go for, many also said it was amusing and strange and as MGMT's image is quite strange and eccentric I was very happy with the comments received. I think the video displayed the songs meaning of keeping your childhood alive through imagination and also kept the audiences attention throughout. The audience feedback is extremely important in my belief, as it enabled me to see the mistakes we made that perhaps we might have not seen or noticed to change as well as to see how the audience reacted and responded to music video. It is significantly important as I wanted to attract the audiences attention and keep them entertained, so the feedback ensured I was following the conventions and attending to the audiences interests. For example when a lot of people mentioned some parts of the video were repetitive, we decided to re shoot these bits to make the video successful and not to let the audience become bored.

11. How did you use media technologies in the construction and research, planning and evaluation stages? For the construction stages we used the applications on the apple macs such as I movie, this programme enabled us to use the software and programmes to make the music video we used a variety of video effects such as cartoon to add into the effect of watching something that was dream like. For the equipment I had my own video camera which we had a lot of practice using last year, to film in tight spaces we used a hand held camera so we could get the effect of it being shaky etc. We also had our own tripod, that enabled us to make shots that didn’t look shaky and looked professional this was especially needed when using panning. We also used a number of extreme shots in our video so the tripod came in particularly useful then.

12. During the research stages I used a number of media technologies not only to get inspiration from but also to keep in with the typical conventions that music videos have. I looked at a number of music videos and ‘the making of music videos’ on you tube and mtv.com. Youtube was a great asset to get inspiration from I also used it to analyse music videos. I used Youtube as there are thousands of music videos available. However I also used mtv.com as the music videos are sub divided into genres of music so this was easier if I wanted to watch music videos that were of my particular genre ‘neo psychedelic’. In the planning stages I used an online blog to organise all my planning, I uploaded all my images and research onto here. I was also able to present PowerPoint for my evaluation on here. I continually updated posts on the blog throughout the planning and production stages so I could simply make changes and evaluations if need be. I found it was an easier way to process my coursework as its all in one place and accessed on any computer.

13. When making my digi pack and magazine advertisement I designed them on paint and serif page plus, I familiar with the two programmes as I have used them both in the past. Photo plus allowed me to edit original images and cut them out and place them on any background I wanted, it let me manipulate original images, draw images and let me make texts appear more professional . For example with my cd cover I used a number of images and layered them on top of each other. I found that the paint software was easier to cut of images on using the free form select tool. I used media technologies when using a scanner to upload my storyboards and drawings I had done of costumes for actors to wear. Lastly I used PowerPoint for my evaluation, I used this as it added a variety of software used and was very easy to present my information on.

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