28. AUDIT CURRENT SOCIAL MEDIA PRESENCE
Know where you are before determining the start line.
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30. WHAT TO CONSIDER WHEN AUDITING
• Which networks are you currently active on
• Are your networks optimized (photo and cover images, bio, URL, etc.)
• Which networks are currently bringing you the most value
• How do your profiles compare to your competitors’ profiles
Source: http://www.ducttapemarketing.com
31. COMPLETE EXISTING PROFILES
• Completed profiles show professionalism, cohesive branding,
and signal to visitors that you’re serious about engaging
• Check and update existing social media profiles monthly:
• Profile photos
• Cover photos
• Bio information
• Profile information
Source: https://blog.bufferapp.com
38. DETERMINING YOUR IDEAL CUSTOMER
Answer the following questions to help you come up with a highly focused buyer persona:
• Age
• Location
• Job Title
• Income
• Most Used Social Network
Source: http://www.ducttapemarketing.com
55. VIDEOS ARE IDEAL FOR ENGAGEMENT
Video posts get more views, shares, and likes than any other type of post. And it’s not even close.
Source: https://blog.bufferapp.com
57. REUSE CONCEPTS BUT REVISE PER NETWORK
Prominent brands and those successful on social media are changing their message between
networks for any given post.
Some examples of this include:
• Adding hashtags to posts on Twitter and Instagram
• Having a longer description on Linkedin and Google+
• Tell stories and use more shareable copy on Facebook
Having a unique voice and sharing content with a message targeted to the right audience on the right network, can
make a huge difference in the amount of engagement your posts get and how far your message reaches.
Source: https://blog.bufferapp.com
58. MAXIMIZATION EXAMPLE
1. Write a blog post or web content (include video or image)
2. Make the headline the subject of your email
3. Turn into a Facebook post – 150 chars, image, link
4. Turn into a Tweet – 100-120 chars, image, link, #
5. Reuse on other social media
60. SOME GUIDELINES
WHEN SHOULD YOU BE POSTING?
Twitter – 1-3pm weekdays
Facebook – 1-4pm weekdays
LinkedIn – 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
Tumblr – 7-10pm weekdays and 4pm on Fridays
Instagram – 5-6pm weekdays and 8pm on Mondays with a sweet spot at 6pm
Pinterest – 2-4pm and 8-11pm weekdays with weekends being the best
Google+ – 9-11am weekdays
Source: https://blog.bufferapp.com
72. MARKETING EXPERTS SPECULATIONS
• Continue posting engaging, quality content that prompts comments
• According to Zuckerberg, “meaningful interaction” means comments, comments, and
more comments.
• Create quality content focused on sparking conversation
• Don’t fall into the “engagement-bait” trap
• Asking people to comment is not as meaningful
Source: http://blog.hootsuite.com
74. MARKETING EXPERTS SPECULATIONS
• Encourage customers to follow your Facebook Page
• Don’t be shy about asking customers to follow your page on Facebook
• Remind loyal followers about the “See First” option
Source: http://blog.hootsuite.com
75. MARKETING EXPERTS SPECULATIONS
• Increase your ad budget
• Don’t just “Boost” your posts, target the right audiences to ensure their
advertising dollars go further.
• More on that in a minute…
Source: http://blog.hootsuite.com
76. MARKETING EXPERTS SPECULATIONS
• Make more Facebook Live videos!
• Zuckerberg wrote that “live videos often lead to discussion among viewers
on Facebook—in fact, live videos on average get six times as many
interactions as regular videos.”
Source: http://blog.hootsuite.com
77. MARKETING EXPERTS SPECULATIONS
• Invest time in Facebook Groups
• Already operating on the basis of audience engagement
Source: http://blog.hootsuite.com
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86.
87. LOOKALIKE AUDIENCES
Take it a step further
• People who LOOK LIKE email list or website visitors
• People who LOOK LIKE your Facebook fans
89. Instagram Quick Adoption
• $1.85 billion in Ad Revenue from Instagram in
2016 → on track to be $6.8 billion by 2018
• Uses Facebook ad targeting- all benefits repeat
90.
91. What Ad? -Authenticity
• Ads on Instagram have a “native” feel so
play to that
• Showing real people feels more authentic
• Include your hashtag—it is clickable
94. OPTIMIZE FOR DISTRIBUTION
• Choose an event photo - 1920 x 1080 pixels (16:9 ratio) or larger with little or no text
• Use a clear and short event name
• Add a location - Use a location that corresponds to a Facebook Page or a Facebook-suggested location so
people nearby can discover and learn about your event through suggestions.
• Set a specific date & time
https://events.fb.com/#create-a-great-event
95. REACH THE RIGHT AUDIENCE
• Include a ticket link!
• Add a co-host to help spread the word
• Add keywords
• Provide a helpful description - Include important information like
the line-up, schedule or age requirements. Use hashtags and @mentions so
people can learn more about the artists or performers on Facebook.
https://events.fb.com/#create-a-great-event
105. FACEBOOK METRICS
• Total interactions – How many times was a #hashtag used?
• Total reach – How many followers potentially saw your post (including
reposts)
• Engagement - How many likes, retweets, & shares were there of the post