FFEA 2014 - Top 25 New Ideas For Online Marketing

1. CASSIE ROBERTS|SAFFIRE EVENTS
THE 25 BEST NEW IDEAS FOR
ONLINE MARKETING

3. WEBSITES?
Why do we have

4. TO MAKE MORE MONEY!
To inform.
promote.
To educate.
entertain.

7. SOMETHING
BUT
WAS MISSING

8. HELP MORE PEOPLE!
We wanted to

9. TODAY
OVER 130 EVENTS, VENUES DESTINATIONS & ASSOCIATIONS TRUST SAFFIRE

15. It’s going to be a wild ride!
GET READY!

16. We’ll send you the slides.
NO NEED FOR NOTES

17. 1
HOMEPAGE SIMPLICITY
Now more than ever, your homepage must be enticing.
•Users spend <10 seconds on a webpage.
•What would a user see in 10 seconds on your homepage?
•Could they find something they wanted to click, or would they leave?
•Be “digestible”

21. CONSIDER BIG BRANDS

26. ADD PHOTO UPLOADS
Use interactivity to increase time on site.
Allow your customers to upload their photos to your website. Have a photo contest! (Later, use these photos for your marketing.)
2

28. OTHER INTERACTIVITY
•Polls
•Photo galleries
•Video galleries
•Music players Little clicks  Big clicks Big clicks  Purchases
3

29. SIKESTON RODEO

30. ON SOCIAL: INCLUDE A PHOTO
•EVERY social platform reports higher publishing rate and interaction when a photo is included.
•Tweets get 2x more interaction.
•Facebook posts get .37% vs. .27 without.
4

32. EXAMPLE

33. PHOTO IN POST-NOT LINK
•On social media, use the Upload Photos/Video function to publish photo files directly into your post instead of posting a link that shows a thumbnail.
5

34. The
Difference?

35. LINK TO PHOTO

36. PHOTO

37. CAN EVEN EXPAND POST

38. 6
ALSO INCLUDE VIDEO
•Include video on your website, email and social media.
•Link to YouTube or embed the video right in your page.
•Consider This: 100 MILLION videos are watched every week on YouTube.

39. 12x MORE
Videos are shared
than links/text posts

40. HOT FAIR VIDEO
http://youtu.be/yOPP6HDCdJQ

42. 6.5
YOU CAN’T CONTROL FACEBOOK

43. 7
FACEBOOK GRAPH SEARCH
•Figure out what types of people have Liked you!
•Search Saffire Events.
•Click More Results
•Click on …Liked By

45. 8
MAKE FOLLOWERS INSIDERS
•Train people that they are the first to know if:
•They follow you on Facebook & Twitter followers
•They are on your email list
•Also share more behind-the-scenes information (that you think is boring).

48. 9
POST VENDOR DEALS
•Ask your vendors to participate in a “2 for 1” or other discount deal
•Post it to your website, social media, email and/or text it.
•Remember to include a photo if you’re sharing on social media!

49. WEST END FAIR

50. EXAMPLE TEXTS

51. 10
PARKING-GREAT FOR TEXTS
•If your event is notorious for bad parking/traffic, promote your text list as an update mechanism.
•Easy to send out as your situation change
•Put a volunteer in charge.
•Might want to include a “Don’t Text & Drive!” every so often for your civic duty.

52. 98% OPENS
Text Messages get
compared to 22% for emails
(Source: Venture Beat)

53. 11
CREATE INTERACTIVE CONTESTS
•Use Facebook Likes and Comments as voting mechanisms--it’s okay!
•You still can’t make people tag themselves or share the post as part of a contest.

56. ASK FOR WHAT YOU WANT
•Please SHARE!
•Please RT!
•COMMENT with your vote!

57. 12
BE BIGGER THAN YOURSELF
•Post what people are talking about already!
•Weather
•Local news stories
•Incidents or accidents
•Be a resource for things going on in the community.

58. COLORADO STATE FAIR

59. 13
INCORPORATE INSTAGRAM
Organized by
HASHTAGS
Trends
YOUNGER
Mainly
MOBILE

60. WHO USES INSTAGRAM?

61. 14
TRY IFTTT
•It stands for: IF THIS THEN THAT.
•You create “recipes” to make something automatically happen within your social media.
•For Saffire: If we post to Instagram, automatically post it on Facebook, Twitter and Google+.
•Search IFTTT in your App store or go to www.ifttt.com.

63. BUFFER-FOR NON-IMAGE POSTS

64. 15
NEW FACEBOOK STRATEGIES
There has been a decline in “organic reach” for Facebook posts from >20% to <3%.
1.Re-evaluate your Facebook investment.
2.Optimize posts for sharing.
3.Engage your fans elsewhere.
4.Pay up.

65. 16
FACEBOOK AD TARGETING
•Your Facebook followers and people like them
•Your email list and people like them
•People who like certain organizations, TV shows, movies, music
•People of certain age, marital status, kids
•People who give to certain causes

66. FACEBOOK TIPS:
MORE GREAT
TTIA-Lunch N’ Learn www.ttia.org

68. 17
PROMOTE YOUR SPONSORS
•Interact with sponsors - especially big ones - on social media.
•Post their deals.
•They will retweet and favorite you. EVERYBODY WINS.

69. EDITORIAL CALENDAR

70. www.SaffireEvents.com/calendar

71. 18
LIVE TWEETS
•Show your live twitter feed on side screens
•Guests tweet with #YourEventName
•Their tweets show up on the big screen

74. 19
PROMOTE ALL YEAR LONG
•Post photos of your grounds in the winter, covered in snow…or rain as the case may be!
•Say something creative like, “We’re in hibernation! What do you miss most about the festival?”

75. 19.5
SERIOUSLY—ALL YEAR
•Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance through Facebook!

76. GRANDPARENTS DAY

77. Make sure to “act” as your page!

78. 20
TWEET SHORTER
•No need to use all 140 Characters!
•Tweets under 100 characters get 17% higher engagement than longer tweets.
•Allow “space” for them to be retweeted.

79. QUALITY NOT QUANTITY
Most effective tweets ask for:
1.A Download: Increase clicks by 11%

80. QUALITY NOT QUANTITY
2. A Retweet:
Increase retweet by 311%

81. QUALITY NOT QUANTITY
3. A Follow: Increase follows by an average of 85%

82. TWITTER ANALYTICS
•You can now view analytics from your twitter account!
•http://analytics.twitter.com/
•May have to enter payment information, but don’t have to pay to access analytics.
21

84. 21.5
TWITTER CARDS
•Attach rich photos videos and media experience to tweets that drive traffic to your website.
•Add HTML to your website, and when a visitor tweets from that page, photos, videos, app instructions, etc, are linked to that post automatically on that user’s account.
•Click on Twitter Cards on the previous screen

85. ANOTHER NERD TOOL: TWITONOMY

86. 22
INCORPORATE PINTEREST
•Add boards of things to do in your city, links to your vendors pages, places to stay
•Craft projects, ‘how to’ cooking boards, etc.

87. COOL PINTEREST IDEAS

88. 23
JOIN THE (EMAIL) CLUB
•Everybody loves to be a part of a club.
•Make your email list or text list a “club” sign up or encourage people to pay to join with perks.
•Can do kids & adults!

90. 24
MOBILE IS A MUST
•According to Forbes: “87% of connected devices sales by 2017 will be tablets and smartphones.” ARE YOU READY?

91. I DON’T HAVE THE MONEY!
•ONE-TWO PUNCH: 9 of 10 smartphone shoppers have used their devices to buy products while at a brick-and-mortar store.
•MAKE A QUICK BUCK: 70% of mobile browser searches lead to action within an hour
•KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s technology isn’t easy the first time, I’ll stop using it.”

92. IF YOU CAN’T AFFORD AN APP:

93. EXAMPLE MOBILE STATS
40% Mobile Visits 43% Mobile Pageviews
54% Mobile Visits 40% Mobile Pageviews
47% Mobile Visits 44% Mobile Pageviews

94. 25
ONLY WRONG TO BE SILENT
•The internet is fast moving; people are quick to forget. Today’s story is yesterday’s history.
•ALWAYS RESPOND to comments, even negative. The worst thing you can do is not be a part of the conversation.

95. FREE ONLINE MARKETING TIPS
Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio iTunes The Amplifier Event Marketing Podcast