7. saffireevents
®
YOU KNOW THE STATS
• Over 1 BILLION monthly active
users
• One in every seven humans on
earth is active on Facebook
• 461 Million users are on
Facebook mobile
• 10 Million Facebook Apps
31. saffireevents
®
PAGE ADS
• Promoting your PAGE will get more
LIKES.
• This is done in two ways:
• ADS on the right hand side.
• SPONSORED STORIES, which appear in
the newsfeed when their friend Likes (or
checks in) to your page.
• When you make an ad, you can choose
to do either or both.
42. saffireevents
®
PROMOTED POSTS
• Promoting your POSTS will get
ENGAGEMENT with your
messages.
• This is also done in two ways:
• ADS on the right hand side, which are the
same except with the message instead of
page info.
• SPONSORED STORIES, which are also
49. saffireevents
®
PROMOTED POST
―We made it to 6,000
Facebook Fans so it's time for a
giveaway! LIKE this status
before midnight for a chance to
win 1 of 6 Unlimited Ride
Armbands! *Valid any one
weekday (Monday-Friday)‖
53. saffireevents
®
THE DOS AND DON‘TS
DO
• Collect entries by
comment/likes
• Collect entries by
having users message
you
• Utilize likes as a voting
mechanism
DON‘T
• Place contests on
personal Facebook
timeline
• Require people to tag
themselves in
promotions
54. saffireevents
®
TOP 5 CONTEST TIPS
1. SET GOALS
• What are you trying to achieve? Ex: likes,
email addresses, comments, etc.
2. CONSIDER THE AUDIENCE
• Important in determining your prize package
3. Determine the Contest Time Frame
• Remember Story Bump! Can run daily small
contests for likes & comments or longer
timeframe for more personal information
55. saffireevents
®
CONTEST TIPS, CONT.
4. CREATE A PRIZE PACKAGE
• If your prize is bigger, you can ask for
more information
5. PLAN THE FUFILLMENT
• Know how quickly you can deliver and
make sure it‘s within the expiration date
71. saffireevents
®
EXAMPLE COMMENT
―Playing washer pull or draw a
number. It was something my
family could afford & it benefited
a great group. We'd win a small
plant or something & just could
not walk away. We would just
keep playing.‖
78. saffireevents
®
PROMOTIONAL POST
―Don't miss our CRAZY
GOOD DEALS on the
Weekend Pack and Weekend
Super Pack. The savings on
these online only specials
can't be beat! BUY NOW!
http://buff.ly/1fKA1BQ‖
82. saffireevents
®
HOW IT WORKS
• With 1000 Instagram followers, Bang
Bang Pie will give you a free piece of pie
• After free dessert, users are encouraged
(not forced) to post a picture to their
Instagram.
• Other businesses are joining in. For
40,000 followers, you can get a free
skydive!
85. saffireevents
®
EXAMPLE
―Are you a Facebook
Fanatic? LIKE our page,
and tag us in a photo while
you‘re here and we‘ll give
you a free t-shirt if you
show us your post!‖
97. saffireevents
®
POST ONE:
―Take advantage of
our CRAZY Labor Day
Special: Buy 2 Adult Tickets,
Get 1 Child Ticket FREE!
Offer valid only through 9/2,
so BUY NOW!
http://buff.ly/1dYMMdW‖
99. saffireevents
®
POST THREE:
―The rumors are true, we are
NOT selling tickets at
Brookshires and Super One this
year. All pre-sale tickets are
online, but we have some
GREAT deals for you, including
a Labor Day Special!
Just because we’re entirely focusing on facebook doesn’t mean we can’t talk about how a few other types of social media can be integrated in with your facebook efforts. Pinterest is one of these very important options. Value of pinterest from an SEO standpoint as well as from a purchasing standpoint
What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
For reference, here is ETSF Website
And FB Page
1 DUDE=20 lIKES
Information about Tyler Texas and the county size: Show it is a small town; need one more stat here. Add attendance
What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
This obviously shows how ETSF got so many likes
It’s a fancy algorithm facebook uses called EdgeRank
Doesn’t it seem like once you get a few likes on a particular post (even on your personal page) that then the likes just escalate? That’s because the more likes you get, the more people Facebook sends it to, the more people have the CHANCE to like it without having to go to your page specifically
STORY BUMP
Time is also a factor; Story bump is if you’re getting a lot of comments and engagement, it will go to the top
HARSH.
So what can you do to get more likes? Seems like the classic problem. But remember how many likes ETSF has
Ad goes on right hand column—Sponsored story at the same time, especially if you’re doing get more likes, that in the newsfeed shows “Cassie Roberts” likes Saffire Events. LIKE PAGES. Different options from a targeting perspective; MORE GEOGRAPHICAL TARGETING with Ads; Promoted post Friends of Friends. Promoted posts outperform ads; looking at the reach, it seems promoted posts/stories have better reach. Friends of Fans 9983 people 275 clicks; When it was targeted to Fans: 2889 got 156 clicks
AUDIENCE: Can pick Country City or State with this optionSet a daily budget; you will spend this amount per day and get the estimated amount of likes shown, per day.
As you are setting this up you can choose to have this be a sponsored story as well, which will show your ad in the news feed.
Can do a LIFETIME budget of the ad that is optimized for clicks
18-35 year olds within 25 miles 863 people 17 clicks, 13 page likes $2.09 16 cents a like
Figure out what works best for you; these are just a few things we tried; color, text, logo or no logo, in this case, it turned out that their RECOGNIZED logo worked best of all!
Picking out one of recent posts, typically one that you’ve already done. You can promote a post as an AD, and do targeting, or show up in the newsfeed. Gives you different levels, friends and friends of friends. Most of friends are geographic; makes more sense. 300 new likes from promoted post.
This is the EASIEST way to get in to the facebook advertising game. Budgets start at $5, and all you have to do is create a post, and then click this button.
Recommend this one.
We recommend using the “Friends of Friends” because they’re likely to be in geography, and interested in the same things as people that like your pageADD SAFFIRE REC
TICKETS AND DEALS PROMOTED POST: Friends of Fans 9983 people 275 clicks; When it was targeted to Fans: 2889 got 156 clicks, 13,685Promoted post and sponsored story for “Remember, adult tickets will be $8 at the gate, but you get them ONLINE now for only $6!” reached 13,685 people( fans & non-fans) since 9/12 and generated 454 clicks.
This is an example of a post you may want to boost. It is a promotion targeted toward your CURRENT likes
What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
Facebook recently changed their rules about what you are allowed to do with contests. You CAN now use Facebook mechanisms as your method of entry. “Like” to enter, “Comment” to win.
Contest for people that already like your page; REMEMBER: The more interactions you get the more people will see your posts
Post related to contest
What is your strategy for getting people to learn about your page?- ADS, PostsWhat will you do to incentivize people to like your page? Contests, insider informationWhat will you do to keep people coming back to your page? A regular stream of posting
Why is it a sponsored story and not a promoted post? Because it’s going out to people that DO NOT already like your page. The purpose is to gain new fans.
People are more likely to keep following you and not “hide” your posts
Fair food; this gets action, and is in relation to THE PERSON. What do YOU like?
Fair food whenever you post with a link back to your site, always track it with google analytics
This is an example of a post you may want to boost. It is a promotion targeted toward your CURRENT likes
The company believes that everyone is their OWN media channel, and that people trust their friends more so than ads.
Cheyenne Frontier days I know does a lot of interesting promotions with Facebook, and you can do the same sort of thing
This is due to FB’s algorithm and because people respond better to photos.
INTEGRATE ONE WHEN POSSIBLE! The more engagement you get the more people will see your post organically, the more people would have the chance to buy from you if you are linking back to your tickets.
An example of Facebook posts with photos
AND you can get double the bang for your buck, because you’ll be posting in two places.
How to integrate instagram
Labor Day contest example
This is awesome beca
Exercized
You’ll find all kinds of stats—some say better weekdays, some say NEVER post on weekends, it’s really all over the board
You can add multiple accounts, like facebook twitter etc. Schedule posts in advance to “buffer” when most of your users are interacting online, OR schedule them to go out at a specific time!
