New Digital Priorities: To Implement With or Without Saffire

2. We’ll send you the slides.

3. LET’S BE INTERACTIVE!

4. SAFFIRE PARTNERS WITH
HUNDREDS OF EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS
WITH A SIMPLE, INTEGRATED
WEBSITE AND TICKETING
PLATFORM.

5. and a 99% retention rate.

41. Up to
are coming from mobile.

43. 1. Ensure all your content is designed for mobile
• Sometimes called “responsive design”
• Google now penalizes websites that aren’t mobile-friendly
• Search “mobile friendly test google”& enter URL
2. Ensure single-stream content management

44. SAFFIRE MAKES THIS AUTOMATIC

45. What’s so important about

46. Your online presence affects
of your marketing strategy.

47. YOUR BRAND
YOUR LAND?

49. 1. Clean

51. one big
story
smaller
features
smaller
features
smaller
features

52. THE GOOD

53. THE GOOD

55. THE GOOD

56. SAFFIRE MAKES PAGE CREATION EASY

60. GO TO: BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR

62. 2. Compelling

66. 3. Enticing

67. Get them to do

69. Video watchers are
more likely to purchase.

74. The Family Tree
Facebook
Instagram
Google
YouTube

75. SOCIAL REFERRALS
Social referrals now outnumber search referrals.
And guess which social networkis dominating?
FACEBOOK
Facebook users account for 79% of all social referrals, accounting for 24%
of ALL time users spend on mobile.

76. SAFFIRE MAKES SOCIAL SHARING EASY

77. WHO’S YOUR FACEBOOK AUDIENCE?

78. WHAT
• What do
you want to
promote or
share?
WHO
• Who will
likely be
interested?
WHY
• What will get them
there? What senses can
you engage?
HOW
• How do they redeem?
Explainit well!

79. ANATOMY OF A FACEBOOK POST
• It has an “audience”
• Human tone
• Separated messages (no long paragraphs)
• Call to action
• Compelling image or video

80. POPULAR IMAGERY THEMES
• Weather
• Vanishing points
• Blue (bad on Facebook)
• Reflecting water (could be mud puddle – most popular)
• “Right Now” in a location

84. How many of you
on Facebook?

85. WWW.FACEBOOK.COM/BUSINESS

88. This is great for

89. Take it a step further
• People who LOOK LIKE email list or website visitors
• People who LOOK LIKE your Facebookfans

90. The Family Tree
Facebook
Instagram
Google
YouTube

91. • Make them quick and fun
• Use a tripod
• Get a $20 external microphone
• How-totutorials
• Content with testimonials

93. • Appear on Google Display Network & YouTube
• Lots of targeting – age, gender, location, interests, etc.
• This is causing mobile ad spending to surpass desktop ad spending in 2016

95. • Post photos andvideos that show the “lifestyle” of your organization
• Captions are key!
• Use hashtags and location tags!
• Feed Instagram posts into YouTube, Facebook, etc.

96. • Ask people to upload photos with your hashtag
• Havea Selfie contest – a scavenger hunt to win something!
• Have people Share to enter!
• Better than Twitter- NO CHARACTER LIMIT
• Better than Facebook- NOT AS MANY RESTRICTIONS

97. NOW INTEGRATED WITH FACEBOOK!

99. Emoji are the next evolution of communicating!
Emotion is more effective than text by a factor of 2 to 1
Oreo & GE and the White Houseare already in!
Include in social media marketing
Havea contest: Show us some LOVE ! Hover over the Like button
on this post, and select to “love” it. We’ll pick one person to
receive X!

101. FOR TWITTER TOPICS, USE TWITONOMY

102. • Start with LIVE Periscope video, and repurpose for YouTube, etc.!
• Show & tell
• Behind thescenes
• Talk directly to your people (invite and/or tweet them)

105. How many of you
your prospects?

106. Please don’t forget about

108. Big Email List
Lots Opened
Lots Clicked
Engaged

109. EMAIL SIGNUP STANDARD ON SAFFIRE

110. one big
story
smaller
features
smaller
features
smaller
features

111. Text blasts get
compared to 22% for Emails
…in the first 3 minutes!

113. • Texting signups will be your Crème de la crème
• The fastest way to get butts in seats
• Appeal to “insiders” – Announce to them first!
• Consider startingnow, even if you won’t use it for awhile

114. SAFFIRE MAKES TEXT BLASTS EASY

116. Start with blog or
website content
Turn into email.
Headline=Subject
Image
Short text
Link
Post on Facebook
150 characters
Image
Link
#
Post to Instagram
100-120 chars
Image
Link
#
Reuse best images on
Pinterest &/or
Twitter
Reuse videos on
YouTube &/or
Instagra

117. CONNECT PLATFORMS WITH IFTTT.COM
IF you post to Instagram,
THEN it can automatically post to Facebook, Twitter, Google+ & LinkedIn.
OR automaticallypost to BufferApp, which includes those things.

119. IF AUTOMATES DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook

120. www.saffirecom/calendar

121. Isn’t
old news?

123. • You can’t increase sales online if they pay MORE with online fees!
• Go back to the 80% rule
• You can offer bigger discount because some won’t show
• Consider raising your gate fees, to incentivize getting better deal online
• One client sells gate tickets for 2x online fees, and they sell 70-80% in advance!

124. Nine is the magic number!
• $39 deals will outperform $34 deals!
Make sure your commerce is mobile
• Many think mobile commerce will overtake desktop in 2016
Include “flash sales”
• Deals of the day to keep people coming… and buying!
Don’t forget to do sales-specific promotions (early bird, last chance, SAVE, etc.)

125. • Appeals to rich AND millennials
• Makes individual tickets seem like
BARGAINS!
• Brainstorm offerings!
• Backstage tours
• Exclusive meet & greets
• Pre-event sneak peeks
• Private clubs/restrooms

127. We would love to hear more about your organization!
We’ll email you the slides shortly.
If you’d like to have a 15-minute call, just respond.

128. Kendra@Saffire.com
@teamsaffire