2017 Mercedes Benz CLA India Launch - Press Release

1. Press Information
30th November, 2016
Mercedes-Benz drives in the new CLA,
revamps the luxury compact sedan segment
 The CLA is the 12th product launched by Mercedes-Benz India pursuing its
‘Winning’ philosophy in 2016
 CLA boasts of segment benchmark in styling, design and size (longest
wheelbase: 2699mm); differentiating it from core competitors
 CLA 200 Sport Pulsating Performance: The CLA 200 Sport features a 1,991 cc
petrol engine that churns out 135 kW (184 hp) and 300 Nm of torque available at
as low as 1200 rpm | 0 – 100 in 7.1 seconds
 CLA 200 d Sport Peppy performance: The CLA 200 d Sport features a 2,143
diesel engine that produces 100 kW (136 hp) and 300 Nm of torque available at
as low as 1400 rpm | 0 -100 in 9 seconds
 DYNAMIC SELECT with 4 four drive modes: Comfort, Sport, Eco & Individual
 Motorized by the 7G Dual Clutch Transmission, the CLA ensures rapid gear
shifts, in turn enhancing the driving performance without compromising on fuel
efficiency
 Personification of Aerodynamics: The CLA features an Avant-garde coupé
design with powerful lines, striking light reflections, soft nose and extremely low
Cd value of 0.25 (lowest for any production car in the world)
 Redesigned LED Head and Tail Lights further emphasizes the CLA’s dynamic
appearance | In addition, the LED High Performance headlamps provide more
safety
 Apple CarPlay™ and Android Auto featured for the first time in the CLA:
Enables effortless connectivity and communication
 The new CLA features a free-standing 8-inch display with an innovative
smartphone look and expressive combinations of colours and materials

2.  The Mercedes-Benz CLA 200 d Style is priced at INR 31.40 lakhs, CLA 200 d
Sport is priced at INR 34.68 lakhs and the CLA 200 Sport is priced at INR
33.68 lakhs (Ex-showroom, Mumbai)
Mumbai: The country’s largest luxury car maker Mercedes-Benz India today
redefined the compact luxury sedan segment, by driving in the stylish new CLA. The
CLA embodies an intelligent combination of functionality and agility in a modern
coupé design with several striking features. The CLA’s stunning design elements
and dynamic appearance make it one of the most stunning sedans on road. The
CLA represents a landmark in automotive design, carving out a niche for itself. It
features an Avant-garde coupé design with powerful lines, striking light reflections,
soft nose and extremely low Cd value of 0.25 (the lowest drag coefficient of any
production car in the world). In short, the CLA is impossible to ignore – and even
harder to resist. The Mercedes-Benz CLA was launched by Roland Folger,
Managing Director and CEO, Mercedes-Benz India and will be available in
Mercedes-Benz dealerships across the country.
Roland Folger, Managing Director and CEO, Mercedes-Benz India commented,
“Ever since its India debut, the CLA has witnessed an overwhelming response from
young patrons across the country. The CLA is the epitome of dynamic design that
seamlessly embodies an intelligent combination of functionality and agility in a
modern coupé design. The stylish CLA has won several hearts and minds of
customers thanks to its distinctive design based on Mercedes-Benz’s new design
language and its sensational driving performance. It opened doors to many young
customers, who prefer to arrive in style wherever they go. The CLA remains one of
the best sellers in the New Generation Cars portfolio and underlines the compact
sedan’s unmatched popularity, especially amidst the younger generation.”

3. “The CLA makes for an attractive value proposition for our discerning customers
who not only enjoy the driving dynamics but also expect a hassle free ownership
experience from Mercedes-Benz. The specially designed service and finance
packages make buying and owning the CLA a delightful experience. With the CLA
we introduced twelve new products in 2016 and maintained a strong product
offensive to keep our customers fascinated with the brand. Our product strategy is in
the right direction and we are glad to see it working despite challenging market
scenarios. We are confident that the new CLA will continue its success run for the
New Generation Car portfolio and will maintain its high conquest rate, especially for
younger customers.” Mr. Folger further added.
Technical specifications and Driving Dynamics of the CLA 200 Sport
Technical specifications and Driving Dynamics of the CLA 200 d Sport
Performance Data Mercedes-Benz CLA 200 Sport
Engine arrangement/cylinders M270 / L4
Number of valves per cylinder 4
Displacement (cc) 1,991
Power (kW [hp] @ rpm) 135 [184]/5,500
Torque (Nm @ rpm) 300 @1,200 – 4,000
Acceleration (0-100 km/h) 7.1 sec
Top Speed (km/h) 240
Performance Data Mercedes-Benz CLA 200 d Sport
Engine arrangement/cylinders OM651 / L4
Number of valves per cylinder 4
Displacement (cc) 2,143

4. DYNAMIC SELECT allows the driver to choose their desired setting based on the
driving patterns. To this end, the driver can select one of four transmission modes
using the DYNAMIC SELECT switch: “ECO”, “Comfort”, “Sport” and “Individual”.
The 7G-DCT dual clutch transmission has the following features and
functions:
 ECO, Comfort, Sport and Individual transmission modes selectable via
DYNAMIC SELECT button in upper control panel
 Ergonomic DIRECT SELECT lever and steering-wheel gearshift paddles for
manual gear-changing
 ECO start/stop function
 Gliding function in ECO transmission mode with further high fuel-saving
potential
 Integral, electro-hydraulic parking lock as a functional component of the
immobiliser
Enthralling Exteriors
The CLA has classic coupé proportions: a high, stretched waistline, flat window
surfaces and a long bonnet. The unusually expressive lines combined with both
concave and convex surfaces give the CLA its’ avant-garde, sporty character and
create varied light effects. Keeping with its innovative design, the CLA is now also
available in Cavansite blue as well as other innovative finishes. Its typical Coupé
style elements ensure the expressive, signature appearance of the CLA. The CLA
features re-designed taillights for a dynamic visual appearance. In addition to the
striking look, the LED High Performance headlamps provide more safety at night
Power (kW [hp] @ rpm) 100 [136]/3,200 – 4,000
Torque (Nm @ rpm) 300 @1,400 – 3,000
Acceleration (0-100 km/h) 9 sec
Top Speed (km/h) 220

5. thanks to a broad light distribution, a light colour similar to daylight and low energy
consumption. The tail lights feature LED technology and create a visual highlight
while improving visibility. The CLA comes with 43.2 cm (17-inch) 5-Twin-Spoke
Light-Alloy Wheels painted in tremolite grey and with a high-sheen finish.
Sporty Interiors
The sporty character of the exterior is reflected in the interior by an emphasis on
horizontal lines. The adoption of design features such as the resumption of the
dynamic sideline in the door panels forms a link between the outside and inside.
High-grade materials and first-class workmanship meet the high expectations of an
extraordinary coupé.
Memory function for driver’s and passenger’s seat
The electrically adjustable driver's seat enables convenient and individual adjustment
of the seat position. The memory function allows up to three positions to be stored
for the seat and the exterior mirrors, for subsequent selection as required. This is
particularly practical when different drivers use the vehicle.
Audio 20 CD including pre-installation for Garmin® MAP PILOT
 High-resolution media display with a screen diagonal of 20.3 cm (8-inch)
 Two USB ports and one SD card slot in the centre armrest for external audio
and video devices
 Bluetooth® interface
 Pre-installation for Garmin® MAP PILOT
Smartphone Integration Package
 Apple CarPlay™
 Android Auto
 Cable kit
 Connection cable with micro USB
 Connection cable with
 Apple® Lightning connector
 Can operated via voice control

6. Safety and Driving Assistance
 Reversing Camera
 Six airbags
 ATTENTION ASSIST
 Tyre pressure monitoring system
 5 star rating from EURO NCAP
 ESP
 ABS
Cost of ownership for the CLA
The CLA comes with affordable and convenient service packages. Based on the
consumers’ needs and preferences, service packages of various age & mileages are
introduced. These customer focused packages offering various options and
flexibility, can last up to 10 years from the date of sale, for a hassle free ownership
experience. Star Ease Maintenance package for the CLA 200 starts at just Rs. 49,
000 and for the CLA 200 d at Rs. 63,000 only. In addition to the 3 year warranty,
customers can avail extended warranty for 4th year at a price of Rs. 38,000.
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About Mercedes-Benz India:
For more details, please visit www.mercedes-benz.co.in
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477
Reuben George | reuben.george@daimler.com | +91 98239 69057
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and
boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally.
Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in
Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new
expanded production facility located in the same premises. The production facility now carries an
investment of INR 1000+ crores and has the largest installed production capacity for any luxury car
maker in India.

7. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-
Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD
GLC is the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported
cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S
600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-
roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like
the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450
AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous
success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016
will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the
Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016,
Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in
nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-
Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first
product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard
which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the
S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens
the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of
the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the
43 nomenclature for the first time in India.
The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile
GLS 400 4MATIC with a petrol variant becomes the eighth launch of the year. The GLA 220 d
4MATIC ‘Activity Edition’ with 4MATIC four-wheel drivetrain becomes the 9th launch for 2016.
The open top luxury motoring has been redefined by two fascinating products without a predecessor
in India, these are C-Class Cabriolet and the S-Class Cabriolet, the 10th and the 11th launches
respectively. The 12th launch of the year is the new CLA that has revamped the luxury compact sedan
segment.
Underlining the service excellence achieved in India, the company has also been ranked number one
in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the
second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by
selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms
of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558
units between April 2015 and March 2016. The company has maintained steady sales growth by
selling 9,924 units during January-September period. The brand has won as many as 30 prestigious
automotive awards conferred by different media houses across India, the highest won by any luxury
automotive brand in India this year.
Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’.
With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales
experience by digitizing service process and create an unparalleled benchmark in the luxury car
service do-main. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital
Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.