Ford Mustang India Press Release

NEW NEWS
For news releases, related materials and high-resolution photos and video, visit http://media.ford.com/ind,
www.flickr.com/fordapa, or www.youtube.com/fordapa.
Follow at www.facebook.com/fordindia or www.twitter.com/fordindia
http://www.facebook.com/fordindia www.twitter.com/fordindia
The New Ford Mustang Arrives in India
 Priced at INR 65 Lakh, Ford brings iconic Mustang to India for the first time in its 52 year
history; Bookings to commence in Delhi & Mumbai in the first phase
 The new Ford Mustang is armed with Ford’s renowned 5.0-litre V8 petrol engine
paired to a six-speed automatic transmission delivering 401 PS of power
 Ford Mustang is the world’s bestselling sports coupe*; Customer demand for iconic
pony car continues to rise globally
 Sporting a sleek design, and innovative technologies, the new Ford Mustang
epitomizes the passion and fun-of-driving inherent in all Ford vehicles
 Like all Fords, Mustang makes safety a top priority with eight airbags, including
knee airbags, crash sensors, safety belt pre-tensioners & Ford MyKey
 The Ford Mustang to offer 19-inch wheels and performance brakes, SYNC 2 voice
control with 8-inch touchscreen
 Mustang strengthens Ford’s commitment to innovation and introducing products that
Indian customers want & value with its biggest-ever product line-up
NEW DELHI, July 12, 2016 – For the first time in its 52-year history, Ford’s iconic Mustang
is ready for Indian roads.
Having stirred the imagination of millions of Indians with its first appearance at Delhi Auto
Show earlier this year, Ford is now giving customers an opportunity to own the legendary
Mustang at INR 65 Lakh (Ex-Showroom, Delhi).
As the latest addition to Ford’s youngest and most vibrant vehicle portfolio in India, the new
Mustang will be equipped with a 5.0L V8 petrol engine, churning out a massive 401 PS* of
peak power, to appeal to the enthusiasts.
“In our commitment to building a drive for everyone, there’s never been a better time at Ford
to introduce this iconic car and offer the youngest ever product line-up to customers in India,”
said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India.
“Mustang is more than just a car. It gives you the freedom to express and epitomizes the
passion and fun-of-driving inherent in all Ford vehicles. The arrival of the Mustang will shine
a bright light on the blue oval along with the rest of the Ford range and will help us
demonstrate our potential.”
Since the Mustang first went on sale in 1964, Ford has sold more than 9 million vehicles. It
has made thousands of appearances in film, television, music and video games and is the
world’s most-liked vehicle on Facebook.
In its first year of global availability including in RHD markets, Ford Mustang became the
world’s best-selling sports coupe. According to registration data from IHS Automotive, Ford
sold around 110,000 Mustang Coupes globally in 2015 – topping all other competitors.
Ford will bring Mustang for customers in India as a CBU from Flat Rock Assembly Plant in
the United States.
“The way Mustang looks, drives and sounds is key to the visceral experience that makes
drivers just want to get in the driver’s seat and hit the road. The new Mustang is modern,
technologically advanced and forward-looking, without forgetting the heritage that has
inspired customers for generations,” said Mehrotra

NEW NEWS
2
Sporting a sleek design, the new Ford Mustang features 19-inch wheels, automatic HID
headlamps, LED tail lamps, a rear diffuser, dual-zone climate control, 9-speaker sound
system, and voice-enabled SYNC 2 connectivity with an 8-inch colour touchscreen as
standard equipment.
Available in six colour options -- Absolute Black, Ingot Silver, Oxford White, Triple Yellow
Tricoat, Magnetic and the signature Race Red – the new Mustang promises world-class
levels of performance and refinement while embracing the Mustang’s half-century of heritage
and status as a global automotive icon.
The Ford Mustang will go on sale in Delhi and Mumbai in the first phase.
All-new shape, yet unmistakably Mustang
There’s a certain feeling you get when you start the engine and hear Mustang’s iconic growl
for the first time. Mustang’s design is just as thrilling.
The clean-sheet design of the new Ford Mustang evokes the essential character of the
brand, retaining key design elements – including the long sculpted bonnet and short rear
deck – with contemporary execution.
Several key design features that define the new Mustang include:
 A lower, wider stance with a reduction in roof height. Wider rear mudguards and track
 A sleeker profile enabled by more steeply sloped windshield and rear glass
 Three-dimensional, tri-bar taillamps
 Contemporary execution of the signature shark-bite front fascia and trapezoidal grille
Look inside and the drivers will find information and controls readily accessible in the
aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever. A
large, high-definition display screen puts vehicle information right in front of the driver with
tactile switches & knobs improving ergonomics and providing better control.
Not to miss, the Six-way power-adjustable leather-trimmed driver and front passenger seats
in Ford Mustang are heated and cooled. The added width and a new rear suspension in the
new Mustang contribute to improved packaging and shoulder and hip room for rear-seat
passengers, and a more usefully shaped boot that can accommodate two golf bags.
The True Blue Mustang V8 Experience
To win over the enthusiast in you, Ford has armed Mustang with its latest edition of the
throaty 5.0-litre V8 engine, featuring an upgraded valvetrain and cylinder heads, delivering a
peak power of 401** PS with 515 Nm of torque with a top speed of 250km/h.
Getting air into the cylinders and exhaust out is key to generating more power and torque
from any engine. A new intake manifold, introduced on new Mustang, improves low-speed
breathing for better fuel economy, idle stability, and emissions with –
 Larger intake valves
 Larger exhaust valves
 Revised intake camshafts
 Revised exhaust camshafts
 Stiffer valve springs ensure valves close completely at high rpm
 New cylinder head casting – revised ports provide straighter path to the valves for
less restrictive intake and exhaust flow; combustion chamber modifications
accommodate larger valves

NEW NEWS
3
 Sinter forged connecting rods are lighter and more durable for high-rpm operation
 Redesigned piston tops – deeper cutouts clear the new larger valves
 Rebalanced forged crankshaft to support higher-rpm operation
Delivering the Fun of Driving, Like All Ford
With new fully independent front and rear suspension systems, the Ford Mustang is
expected to be the nimblest and most comfortable to date.
At the front, a new perimeter subframe helps to stiffen the structure while reducing mass,
providing a better foundation for more predictable wheel control that benefits handling,
steering, and ride.
When the road becomes demanding, the new Mustang sets handling benchmarks for the
brand, delivering world-class dynamics and ride quality.
At the rear is an all-new integral-link independent rear suspension. The geometry, springs,
dampers and bushings all have been specifically modified and tuned for this high-
performance application. New aluminum rear knuckles help reduce un-sprung mass for
improved ride and handling.
For the hardcore enthusiasts, the new Ford Mustang will have an electronic line-lock - which
automatically locks the front brakes and releases the rears so you can spin and heat up the
rear tyres like a true drag racer to help the car launch.
Drivers in the new Mustang will appreciate the new steering wheel-mounted shift paddles
with rev-matching downshifts – standard with the Select Shift® six-speed automatic
transmission.
With an ability to tap the toggle switches on the console to quickly adjust steering effort,
engine response, and transmission and electronic stability control settings, the new Mustang
allows to choose from four available Selectable Drive Modes – each setting activating
predefined powertrain and chassis calibrations suited to that particular driving situation:
 Normal mode delivers a balance of comfort and responsive handling for an engaging
driving experience
 Sport+ mode provides a more responsive steering and throttle response, plus
different shift points
 Track mode is designed for the motor enthusiast who occasionally hits the track
when pure performance is desired. It produces a more powerful engine sound and
provides a performance driving experience by allowing the engine to respond directly
to the driver
 Snow/Wet mode comes in handy when road conditions take a turn for the worse,
providing a connected-to-the-road feel without sacrificing any of the inherent
composure of the Mustang
The advanced new Ford-developed stability control system is tuned to maximise Mustang’s
dynamic capabilities.
Innovative Tech, Smartest Mustang The new Mustang features a significant amount of
innovative technologies providing drivers with enhanced information, control, and
connectivity when they want it.

NEW NEWS
4
From Smart Keyless Entry with Push Button Start to SYNC2 and MyKey in every Mustang
built, plus standard Track Apps™, drivers will be able to customise their time behind the
wheel. The feeling of freedom and confidence Mustang instills in its drivers is amplified when
they can take control of how the car behaves.
Benchmark in Safety The new Mustang comes equipped with all-new inflatable airbag
restraint design that provides the front seat passenger with knee airbag protection while
significantly reducing system size and weight, enabling a roomier interior for more comfort.
Along with the widespread use of high-strength steels in its construction, some key features
that keep drivers safe in Mustang include:
 Eight airbags. Along with the glovebox knee airbag for front passenger, the new
Mustang have driver and passenger front and seat-mounted side airbags, two side
curtain airbags as well as a driver knee airbag.
 Additional crash sensors are located on the front, sides and center of the car to
control the deployment of airbags and safety belt pre-tensioners. The new Mustang
now has two front sensors – two per side – and a roll rate sensor in the restraint
control module, all of which contribute to a more adaptive safety system to protect
occupants in different types of crashes
 Also new to Mustang are safety belt pre-tensioners added to the belt anchor side that
further tighten the belt around front seat occupants, keeping them in a more secure
spot early in the event of a crash
 Tri-bar signature lighting and high-intensity-discharge headlamps for improved
visibility of the road ahead during nighttime driving
 Industry-exclusive Ford MyKey® allows parents to limit top speed and audio system
volume, and to set limits to prevent the disabling of driver-assist features
Over Five Generations of Mustang April 17, 2014, marked the 50th anniversary of the
introduction of the original Ford Mustang and each Mustang model celebrates the milestone
with a badge on the instrument panel that includes the galloping pony logo and the words
“Mustang – Since 1964”.
*As per IHS Automotive registration data
**Rated on E0 emissions certification fuel with lower octane and no ethanol
# # #
About Ford in India
Established in 1995, Ford in India manufactures and exports automobiles and engines made at its
integrated manufacturing facility in Chennai, Tamil Nadu and Sanand, Gujarat. Ford’s current range of
award-winning products in India includes the Ford EcoSport, Ford Figo, Ford Figo Aspire, and Ford
Endeavour. Ford Operations in India also include Global Business Services, with offices in Chennai,
New Delhi, and Coimbatore. Registered as Ford Motor Pvt. Ltd. (FMPL) as a legal entity, Global
Business Services provide innovative solutions to nearly every Ford locations around the world in
areas of Information Technology, Product Engineering, Finance and Accounting, Automotive
Financing, Material, Planning & Logistics, Marketing Sales and Service, Analytics, and Purchasing.
Ford currently employs more than 14,000 hard-working, dedicated men and women across its
operations in India. For more information, visit www.india.ford.com

Ford Mustang India Press Release

Recommandé

Recommandé

Contenu connexe

Plus de RushLane

Plus de RushLane (20)

Dernier

Dernier (20)

Ford Mustang India Press Release