Mercedes Benz C250 India Launch - Press Release

1. Press Information
23rd
March, 2016
Mercedes-Benz India introduces the ‘World Car of
the Year’ in its latest guise, the C 250 d;
commences local production
The C 250 d is the fastest and most powerful sedan in its
segment
 The C 250 d is equipped with the revolutionary 9G-TRONIC transmission; sets the
benchmark in the segment
 The C 250 d features an all LED Intelligent Light System as standard
 Garmin® MAP PILOT fitted as standard, is displayed via a 7” multimedia screen in
the C 250 d
 Segment benchmark: Ambient lighting, 17” 5-twin spoke alloy wheels, Active
Parking Assist with PARKTRONIC
 Scintillating performance: 2143 cc diesel engine, 150 kW (204 hp) power, 500
Nm of torque, 0-100 kmph in 6.6 seconds
 The emissions levels of the C 250 d are well below the regulatory limits; 30% below
the stipulated NOX limits and 60% below the stipulated particulate matter limit |
The C 250 d boasts an outstanding fuel economy of 19.71 km/l
 Local production of the C 250 d will cater to the increasing demand of the C-Class
and reduce the waiting period considerably
 The Mercedes-Benz C 250 d is priced at Rs.44.36 lakhs (Ex-showroom Pune)
Pune: The country’s largest luxury car maker Mercedes-Benz, today redefined the
mid-size luxury sedan segment in India, by introducing the all new C 250 d. The C-
Class which is offered in C 200 and C 220 d variants, remain one of Mercedes-Benz’s
highest selling models and a key product in its unmatched offerings in India.

2. With the introduction of the new C 250 d, ‘The
World Car of the Year’ Mercedes- Benz now presents the fastest and the most
powerful car in its segment. The launch of the C 250 d is also significant, as for the
first time Mercedes-Benz introduces its revolutionary 9G-TRONIC transmission in the
C-
Class. The C 250 d was launched by Mr. Roland Folger, Managing Director and
CEO, Mercedes Benz India.
Roland Folger, Managing Director and CEO, Mercedes-Benz India commented,
“The all new C-Class completely redefined the mid-size luxury sedan segment in India
and created for itself a new territory of supremacy. The inherent success of this ‘World
Car of the Year’ is evident from the fact that, the C-Class remains an unrivalled product
in its segment, emerging as the highest sold model in our portfolio in 2015. With the
introduction of the technologically advanced new C 250 d, we further bolster our
position and are confident of continuing its unmatched success in India. Apart from
featuring the 9G-TRONIC transmission for the first time in the C-Class, the C 250 d
also features the Garmin® MAP PILOT, ambient lighting, all LED Intelligent Light
System and PARKTRONIC amongst other advancements; making the C 250 d a
luxury sedan with a unique blend of power, style, comfort and safety.”
“We always presented the best of our products and services to our elite patrons in the
shortest possible lead time. The overwhelming response for the new C-Class drove
us to commence the local manufacturing of the C 250 d simultaneously with its
introduction in India. This key step is not merely a reflection of our localisation strategy,
but also underscores our unsurpassed commitment of driving value for our customers.
We are confident that the local production of the C 250 d, will create high customer
interest with additional value proposition and increased availability” Mr. Folger further
elaborated.
The Mercedes-Benz C-Class: Luxury meets unrivalled performance
The new C 250 d is a blend of sophisticated luxury and sportiness. This luxury sedan
sports class-leading driving performance, state-of-the-art technology and outstanding

3. build quality. The C 250 d is the right car for those ardent car enthusiasts who
appreciate performance without compromising on luxurious appointments.
Power packed performance: The new C 250 d’s 4-cylinder diesel engine is the most
powerful and fastest in the segment. The engine features an ECO start/stop function
which drives efficiency. The engine produces 150 kW at 3800 rpm with a maximum
torque of 500 Nm between 1600-1800 rpm, which is the highest in the segment.
Technical Specifications Mercedes-Benz C 250 d
Arrangement/no. of cylinders In line 4-cylinder
Total displacement (cc) 2,143
Power kW (hp) @ rpm 150 (204) @ 3800
Torque (Nm) @ rpm 500 @ 1600-1800
Acceleration (km/h) (s) 6.6
Top speed km/h (electronically
limited)
247
Intelligent assistance systems: The Mercedes-Benz C 250 d is equipped with the
latest technical innovations that make it an illustration to reckon with. As a part of the
Intelligent Drive system, the following assistance systems considerably enhance
comfort and safety for users:
LED Intelligent Light System | Reversing camera with 180° view | Attention Assist |
Active Parking Assist with PARKTRONIC | Garmin® MAP PILOT
LED Intelligent Light System (ILS): The ILS automatically adjusts the headlamps based
on weather, lighting and driving conditions for ideal visibility in every situation. Variable
low beam for country roads and motorways is supported with an active light function
for significantly better illumination on bends. Luminosity of the brake lights varies
according to the light conditions so as to avoid dazzling other road users.

4. Garmin® MAP PILOT: Navigation software and map data in the C 250 d, is set on a
SD memory card and displays instructions in the instrument cluster for the driver. The
spoken instructions are issued through the built-in loudspeakers.
Unparalleled safety features: In addition to the standard safety features such as
ABS, BAS, ESP, ASR, Hill Start Assist, etc., the C 250 d remains the leader in terms
of measures designed to guard against any danger and initiate protective measures.
ATTENTION ASSIST warns the driver when it detects typical signs of drowsiness in
steering behaviour. PRE-SAFE® system comes with belt tensioners for driver and
front passenger seats, closing function for side windows and panoramic sliding sunroof
and positioning of front passenger.
17 inch stylish alloys: The C 250 d features the stylish 43.2 cm (R17) 5-twin-spoke
light-alloy wheels painted in Vanadium Silver finish.
Ambient Lighting: The C 250 d now features ambient lighting as a standard feature.
With three different colours and five dimming levels, it creates a unique sense of well-
being in the interior.
Three ambient lighting colours:
• Solar (amber)
• Polar (ice blue)
• Neutral (white)
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About Mercedes-Benz India:
For more details, please visit www.mercedes-benz.co.in
Media Contact: Mercedes-Benz India Pvt. Ltd.:
Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477
Reuben George | reuben.george@daimler.com | +91 9823969057

5. About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts
of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in
2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near
Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded
production facility located in the same premises. The production facility now carries an investment of
INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-
Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built
imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé,
and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the
iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance
cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63,
AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S. Given Mercedes-Benz’s
continuous success in India across myriad spectrum of sales, network, operations, services, finance,
etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the
Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016,
Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in
nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz
began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product
of the year. The second launch Mercedes-Maybach S600 Guard is the costliest product from Mercedes-
Benz India fleet. The company has also been ranked number one in the J.D. Power Customer Service
Index 2015, among the luxury brands for the second year in a row. Mercedes-Benz India registered a
historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became
the No. 1 luxury car brand in terms of sales volumes, as well. For the third consecutive year, Mercedes-
Benz India has witnessed a double digit growth and is also emerging as the ‘most awarded luxury car
brand’ in India. The brand has won as many as 30 prestigious automotive awards conferred by different
media houses across India, the highest won by any luxury automotive brand in India this year.