2. INTRODUCTION
•SMEs in New Zealand are
defined as enterprises with 15 or
fewer employees.
•SMEs is a business in which all
the critical management
decision are made by one or two
people without the aid of internal
specialists.
3. COMPANY DESCRIPTION AND
BACKGROUND
• NAME –PB elctronic ltd
• Location –
• Size of business
• Owner name
• Email address• Type of firm - Partnership ship
4. BUSINESS PROFILE
• PB Electronic was established as partnership firm in oct, 2011.PB
Wholesale has been looking after thousands of IT resellers since 2011.
Our wholesale business has been built on the fundamentals of having a
large of stock holding at the best price. Through our unique global
sourcing and local distributor agreements we can offer variety of
products at NZ best price.
Mission
5. Keys to Success
• Pb electronic provide after sale service .
• Pb electronic employs are experienced
professionals with diversified experience in sales
and marketing.
• Deals with only good quality brand named product
6. PERCIEVED RISKS IN THE BUSINESS
• Market Fluctuations
• Rapid technological
Evolution
• Securing human
resources
• Legal restrictions
• Competition
7. LEGAL REQUIREMENTS OF THE BUSINESS
• Registrations.
• Fair trading Act 1986.
• Consumer guarantees
act
• Employment Act
• Health and Safety Act
8. MARKETIN PLAN
In the marketing plan includes how the
company marketed their product and
covers the more market in operating
stage.It mainly concern about the
strategy which they will using so that they
can success in the market.
Channel of distribution : Production is
made to satisfy the need of customers.so
it reach to the customer from whom it is
made thus a way through which goods
flow from producer to the customer is
called channel of distribution
9. TARGET MARKET- The target market is the
very first important things that has to
clear in the mind of the seller.
Main target of PB electronic are:
. All age group
. Focus on mainly high class people
SALES PROMOTION- sales promotion is a
bridge between advertising and personal
selling.
Market strategies- The marketing
strategies are to provide promotional
prices to penetrate into the market and
further increase the rate when the Store
is well established.
