2. SAGAR TANEJA
DIGITAL MARKETING STRATEGIST
“I believe in the marriage of data and empathy. Data helps in understanding
customers, and empathy helps in winning their loyalty.”
https://www.linkedin.com/in/sagartaneja/
5. SOCIAL
MEDIA
MARKETING
Industry: Entertainment
Key Areas Worked On: Content Development, Design,
Community Management
• Founded, created, and conceptualized the internet art
project that visualizes Bollywood characters on South Park
• Interviewed and featured in publications like BuzzFeed,
CNN India, and The Sunday Guardian
• Built active social media community of 10K members
across Facebook, Twitter, Instagram
• Exhibited my cartoons to 3K people at Asia's largest
Content Creation Festival
• Collaborated with leading movie studios like Viacom in
India for movie and actor promotions
6. SOCIAL
MEDIA
MARKETING
Industry: Telecom
Key Areas Worked On: Influencer Marketing
• Worked with 6 artists to launch a youth telecom brand
• Generated sales of 10K cards for a telecom youth brand
within 5 weeks
7. SOCIAL
MEDIA
MARKETING
Industry: Telecom
Key Areas Worked On: Content Strategy, Research
• Doubled client’s social media engagement rate and gained
5K new followers within 1 month by creating and
conceptualizing globally trendy, culturally relevant Arab
content
8. SOCIAL
MEDIA
MARKETING
Industry: Telecom
Key Areas Worked On: Content Strategy, Research,
Customer Service
• Designed and presented social media direction for 7
markets (Bahrain, Kuwait, Saudi Arabia, Jordan, Iraq,
Sudan, South Sudan)
11. DIGITAL
MARKETING
STRATEGY
Industry: Nonprofit, Mental Health
Key Areas Worked On: Social Media Marketing, Email
Marketing, CRM, Influencer Partnerships
• Created awareness and attracted donations for OWS, a
nonprofit organization that provides support to victims of
extremist attacks by connecting them with survivors who
have gone through similar tragedies
• Designed the digital marketing strategy to raise donations
of USD 270K
12. DIGITAL
MARKETING
STRATEGY
Industry: Beauty
Key Areas Worked On: SEM, Social Media Advertising,
Content Marketing, Influencer Partnerships
• Developed a 1-Year digital marketing roadmap, media and
project plan for the disruptive beauty brand and presented
it to the Chief Evangelist, Brand Marketing at Google
• Achieved an estimate of 100,000 app downloads via
Google AdWords and YouTube Pre-roll ads
13. DIGITAL
MARKETING
STRATEGY
Industry: Entertainment
Key Areas Worked On: SEO, Social Media Marketing, Email
Marketing, Influencer Partnerships
• Designed the digital marketing strategy to increase
streaming traffic by 5% for the world’s largest streaming
platform
14. DATA
MINING
Industry: Technology, Human Resources
Key Areas Worked On: Data Segregation, Data
Analysis, Data Visualization, Coding (SQL)
• Analyzed a large dataset of 1,470 Employees to
understand the reasons behind attrition
• Identified 3 variables amongst 35 variables, using
SQL on Dataiku, and provided recommendations
15. Industry: Mental Health
Key Areas Worked On: Event Management, Leadership,
Social Media Marketing, Advertising
• Headed and managed a club of 30 permanent members
aimed at providing international students at Hult
International Business School, San Francisco, the tools to
achieve success through an emotionally healthy mindset
• Invited 2 authors on separate occasions to give talks on
Empathy and Gratitude respectively during the time of
COVID-19
• Served a total of 150 Students through 4 successful
events of different themes
OFFLINE
INTEGRATION
16. Industry: Nonprofits
Key Areas Worked On: Product Development, Qualitative
and Quantitative Research
• Helped the company envision and ideate an eLearning
platform and designed its Minimum Viable Product that
went live in March 2021!
• Interviewed 13 professionals across the nonprofit, product
management, and eLearning space for primary research
over 8 weeks
PRODUCT
DEVELOPMENT
