Search Engine Optimization Strategies to Boost Your Ecommerce Business.
Mike Duncan, CEO, Sage Island Marketing
Give your business a boost with smart SEO strategies. These proven techniques are an effective way to increase revenue and visibility by helping your business land on the first page of search results. In this presentation Mike Duncan, online retailer and CEO of Sage Island, a digital marketing agency, will share real life examples that work and ideas you can employ immediately. By the end of this session, you’ll have new tips, tricks, and tools to grow your business in the digital age.
8. •Sponsored Ads = Sales Velocity
•Stuff those keyword fields
•Get a bonus from body copy
•AdWords isn’t going to help
•Meta keywords are useless
•Body copy is key focus
21. Indexation Protocol Correction (2008)
Big Problem:
•Primary index included duplication
•Duplication added no value
Solution:
•Keep one instance in primary
•Others moved to supplementary
23. Big Problem:
•Unique low-quality content
•Remember $1 per page?
Solution:
•New algorithm called Panda
•Recognizes patterns of quality
Panda Was Launched (2011)
25. Big Problem:
•Too much over-optimization
•Results were being skewed
Solution:
•Penguin released as penalty
•Targets extreme optimization
Penguin - Core Algorithm Correction (2012)
26. Over-Optimization of navigation links
leads to negative penguin scores.
<strong> <cross links> Keyword stuffing
Concatenation of keywords strings
We have red, green, blue…
High percentage of unbranded anchor text
back links Sponsored blogs, free, article, link…
Penguin - Don’t do!