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Googletastic CE - TAR Convention
1.
Stefanie Hahn
www.stefaniehahn.net/google-tastic Be -tastic © Stefanie Hahn | www.StefanieHahn.net | September 2012
2.
Be Google-tastic Goals My
goal with this CE course is to show you how you can use many of the free tools from Google in your real estate business every day. Each tool has been selected because it can be useful to you and your business. I don’t expect you to jump in and use each one, but I would like to show you the possibilities. © Stefanie Hahn | www.StefanieHahn.net | September 2012
3.
Google has a
TON to offer you … FOR FREE! One little word >>> more! Click the drop-down … © Stefanie Hahn | www.StefanieHahn.net | September 2012
4.
More > Even
More Then, click on even more >>> © Stefanie Hahn | www.StefanieHahn.net | September 2012
5.
© Stefanie Hahn
| www.StefanieHahn.net | September 2012
6.
What We Will
Cover Today … Google Mobile Google Alerts Gmail Google Calendar Google Reader Google Voice Google Drive Picasa Google+ Google +1’s Search Plus Your World Goo.gl Mobilizer Google Dashboard © Stefanie Hahn | www.StefanieHahn.net | September 2012
7.
Look for the
Gear! To access the settings now in almost any Google service, locate and click on the GEAR – usually to the top-right of your browser screen! © Stefanie Hahn | www.StefanieHahn.net | September 2012
8.
m.google.com GOOGLE MOBILE APPS
© Stefanie Hahn | www.StefanieHahn.net | July 2012
9.
Get Your Google
To Go … On your phone, open a browser window and type: m.google.com Yes, even if you have an iPhone. © Stefanie Hahn | www.StefanieHahn.net | July 2012
10.
iPad Users Grab the
free Google app from the App Store to have all of your Google favorites at your fingertips … © Stefanie Hahn | www.StefanieHahn.net | July 2012
11.
Mobile Users Sign in
for personal results – get your history, applicatio ns, voice search and Google Goggles! © Stefanie Hahn | www.StefanieHahn.net | July 2012
12.
What are Google
Goggles? © Stefanie Hahn | www.StefanieHahn.net | July 2012
13.
Google Goggles NOW
© Stefanie Hahn | www.StefanieHahn.net | July 2012
14.
Google Goggles SOON
© Stefanie Hahn | www.StefanieHahn.net | July 2012
15.
Google Mobile
Many of us work across platforms. We have a PC and/or laptop, an iPad and an iPhone or Android. The mobile app from Google just works so easily – get your data, email, calendar, social and more right there on any device. Find it: m.google.com © Stefanie Hahn | www.StefanieHahn.net | July 2012
16.
alerts.google.com GOOGLE ALERTS
© Stefanie Hahn | www.StefanieHahn.net | September 2012
17.
Why Google Alerts? Google
Alerts will alert you whenever your search term is posted on the internet. © Stefanie Hahn | www.StefanieHahn.net | September 2012
18.
Google Alerts When was
the last time you googled yourself? Googling yourself is an important step in managing your online reputation these days. © Stefanie Hahn | www.StefanieHahn.net | September 2012
19.
Google Alerts Find out
whenever your search term is posted on the web – an awesome way to manage your online presence. google.com/alerts © Stefanie Hahn | www.StefanieHahn.net | September 2012
20.
Google Alerts Get a
preview of your results as you set the alert! © Stefanie Hahn | www.StefanieHahn.net | September 2012
21.
Google Alerts This is
an example of the email from Google with your alert information. I can see where my name came up and click the link to view the post. © Stefanie Hahn | www.StefanieHahn.net | September 2012
22.
Google Alerts Google Alerts
allow you to monitor the web for the content that you care about … © Stefanie Hahn | www.StefanieHahn.net | September 2012
23.
Google Alerts Google Alerts
will alert you whenever your search term is posted on the internet. Useful for managing your online presence. Find it: alerts.google.com Search term ideas: Your name Your name misspelled Your brand, company, competitors Listing address(es) Niches (green building, 55+, etc.) © Stefanie Hahn | www.StefanieHahn.net | September 2012
24.
mail.google.com GMAIL
© Stefanie Hahn | www.StefanieHahn.net | September 2012
25.
Why Gmail?
Why I heart Gmail: Labels – the new web’s version of a folder Filters – make sorting your inbox easy Conversation View – ahhh togetherness Multiple Signatures – for multiple accts Contacts – manage with ease LABS – super cool and handy © Stefanie Hahn | www.StefanieHahn.net | September 2012
26.
Gmail - Labels Make
Gmail your online Outlook! An email might not fit perfectly into one folder. Label it with as many Google labels as you need! Emails can be filtered to have a label automatically applied. Use the flags for importance. © Stefanie Hahn | www.StefanieHahn.net | September 2012
27.
Gmail – Labels
Labels are the new web’s version of a folder. Not every email fits perfectly into one folder. Now, you can label emails to fit how you work. Additionally, you can set up filters to automatically label your email. © Stefanie Hahn | www.StefanieHahn.net | September 2012
28.
Gmail - Labels Create,
nest and color your labels! © Stefanie Hahn | www.StefanieHahn.net | September 2012
29.
Gmail - Filters
Creating email filters is a great way to manage your inbox. Click on the gear > Settings > Filters and Create a new filter! Notice the smart filters that are automatically set up with my SmartLabels. © Stefanie Hahn | www.StefanieHahn.net | September 2012
30.
Gmail - Filters
You can filter by: o From (any emails from this person or alias) o To (great for people with multiple accounts – s.hahn gets a CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesn’t have (yep) Click Search (to see what you get) Click Create filter with this search © Stefanie Hahn | www.StefanieHahn.net | September 2012
31.
Gmail - Filters
Once you decide WHAT to filter, you have to tell Gmail what to do with it – that happens here. Select the options you want – I use “Apply the label” often. You can create the label on the fly too (here) in case you didn’t think of that in advance. Click Create filter AND decide if you want to apply the filter to any other messages that fit the criteria (old messages). © Stefanie Hahn | www.StefanieHahn.net | September 2012
32.
Gmail - Conversation
View Conversation View keeps an email string together – even when others are added or taken off of the string. You can turn this on or off under the GEAR > Settings > General > Conversation View © Stefanie Hahn | www.StefanieHahn.net | September 2012
33.
Gmail - Multiple
Signatures I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. So if you sent me an email at stefanie@stefaniehahn.com – my return email to you would have that same address, even though I am answering you from within my Gmail inbox. Additionally, I can have signatures for ALL of my different email addresses! © Stefanie Hahn | www.StefanieHahn.net | September 2012
34.
Gmail - Multiple
Signatures © Stefanie Hahn | www.StefanieHahn.net | September 2012
35.
Gmail - Multiple
Signatures My thoughts on photos in your email signature … Consider that many people are reading your email on their mobile device. Be aware that many email services (Gmail included) block photos in your email by default – the user can allow photos in a setting change. Formatting is a challenge – every service, every device, every user might see your email differently than you intended (sizes, position, etc.) © Stefanie Hahn | www.StefanieHahn.net | September 2012
36.
Gmail - Contacts
Gmail is NOT a contact management system. However, they have some great tools for working with your contacts! Take the time to set up Groups – they come in handy across other Google tools that you use. © Stefanie Hahn | www.StefanieHahn.net | September 2012
37.
Gmail - Contacts To
create a group … Click on Contacts and then New Group in the left nav OR … Click the little man with a + Type in a group name Click Add © Stefanie Hahn | www.StefanieHahn.net | September 2012
38.
Gmail - Contacts To
view a group, click on My Contacts and then the group name. From here, you can add to the group! Click More for additional options … © Stefanie Hahn | www.StefanieHahn.net | September 2012
39.
Gmail - Contacts
When I pull up a contact record, I can see the groups that I have that person in, some basic info – including custom fields if I want them and recent conversations. Photos will only come up for contacts if you or the contact adds the pic. © Stefanie Hahn | www.StefanieHahn.net | September 2012
40.
Gmail - Contacts
When you click Add, you see this menu, filled with tons of additional fields that you can add to a contact record as you need them! Plus create your own custom field. © Stefanie Hahn | www.StefanieHahn.net | September 2012
41.
Gmail - Labs I
heart GMail labs. Tons of fun and helpful tweaks to help you achieve Inbox Zen. Go to the gear > click Settings > Labs* © Stefanie Hahn | www.StefanieHahn.net | September 2012
42.
Gmail - Labs GMail
Labs I Use: Authentication Icon Refresh POP Accounts Canned Responses Send and Archive Text Styling Signature Tweaks Filter Import/Export Smart Labels Previews (Maps, Docs, Undo Send Voice, Flickr, Yelp) Unread Message Icon Insert Images Mark As Read Just to name a few … explore Nested Labels labs!!! Preview Pane © Stefanie Hahn | www.StefanieHahn.net | September 2012
43.
Why Gmail? Find it:
mail.google.com Gmail can function as your all-in-one email inbox. Import your different email accounts & respond out from each individual address. Labels – the new web’s version of a folder Filters – make sorting your inbox easy Conversation View – ahhh togetherness Multiple Signatures – for multiple accts Contacts – manage with ease LABS – fun and handy © Stefanie Hahn | www.StefanieHahn.net | September 2012
44.
calendar.google.com GOOGLE CALENDAR
© Stefanie Hahn | www.StefanieHahn.net | September 2012
45.
Google Calendar So handy,
you will wonder how you ever lived without it. 1. Share your schedule 2. Access everywhere 3. Handy reminders in many formats 4. Send invites & track RSVP's 5. Sync with desktop apps 6. Offline component 7. Create to-do lists that tie in © Stefanie Hahn | www.StefanieHahn.net | September 2012
46.
Google Calendar Load your
own calendar up with events and tasks, add a another calendar for your significant other, kids, office, groups, whatever! Layer the calendars for the whole picture or just view certain ones. Add a task with to-do items, color-code everything & share away! © Stefanie Hahn | www.StefanieHahn.net | September 2012
47.
Google Calendar The GENERAL
tab has basic layout and feel settings. The CALENDARS tab will allow you to add calendars (to your account) and hook up with public and friend calendars. Use the MOBILE tab to set-up text alert # and mobile settings. Check out the LABS tab for fun and helpful calendar extras. © Stefanie Hahn | www.StefanieHahn.net | September 2012
48.
Google Calendar Create New
– click to add a new calendar item See Month – view month, skip back or ahead Your Calendars – click to turn calendars on/off Other Calendars – view shared & public too © Stefanie Hahn | www.StefanieHahn.net | September 2012
49.
1
Google Calendar – Create New Click on CALENDARS to manage your calendars, click Create New Calendar to create another calendar on your account. 2 Create calendars for your work, family and groups off one Gmail account. © Stefanie Hahn | www.StefanieHahn.net | September 2012
50.
Google Calendar -
Sharing Sharing calendars is easy peasy! Click Sharing on a specific calendar and then add the person you want to share with by email address. Decide on Permission Settings and click Add Person (you can always remove someone). Click Save! 1 2 3 © Stefanie Hahn | www.StefanieHahn.net | September 2012
51.
Calendar – Reminders
& Invites You can set up multiple reminders for one event via email, SMS or pop-up for minutes, hours, days and weeks. Add Guests to events by typing in their email address and clicking Add. Guests will appear in a list below the Add box. You can email guests, suggest times and set permissions for guests here. © Stefanie Hahn | www.StefanieHahn.net | September 2012
52.
Google Calendar If you
are showing your Task List (listed under calendars) – the Task List appears on the right-side of your calendar. © Stefanie Hahn | www.StefanieHahn.net | September 2012
53.
Google Calendar Tasks When you
check items off they are also checked off on your calendar. © Stefanie Hahn | www.StefanieHahn.net | September 2012
54.
Google Calendar Clicking on
Actions will give you a little menu that pops up with all sorts of items. Click + to add a task Click to delete Click on to switch between your task lists © Stefanie Hahn | www.StefanieHahn.net | September 2012
55.
Google Calendar Google Calendar
is a great way for a busy real estate agent to manage work and everything else going on ... Find it: calendar.google.com Layer multiple calendars (color-coded) Get your daily agenda via email every morning Get event reminders via text Easily invite/add people to events Allow others to schedule meetings with you Get stuff done (with to-do lists) © Stefanie Hahn | www.StefanieHahn.net | September 2012
56.
reader.google.com GOOGLE READER
© Stefanie Hahn | www.StefanieHahn.net | September 2012
57.
Google Reader Real estate
changes daily – we need to stay on top of our markets, the financials and technology. Google Reader can help aggregate all of your favorite blogs into one “inbox” of sorts – with all of the latest from your favs. © Stefanie Hahn | www.StefanieHahn.net | September 2012
58.
Google Reader
Look for the orange box with the waves on your favorite sites and click Posts! Select +Google as your reader (just one click) and it’s that simple to add to your Reader feed! © Stefanie Hahn | www.StefanieHahn.net | September 2012
59.
Google Reader Once you
have your feeds set up, try Google Reader on your phone or iPad – it’s perfect catch-up reading when you have a few unexpected minutes in your day. © Stefanie Hahn | www.StefanieHahn.net | September 2012
60.
Sites in my
Google Reader My sites … my company and brand blogs Tech Savvy Agent Agent Genius Inman Next PAR Just Listed YPN Lounge REALTORS Property Resource © Stefanie Hahn | www.StefanieHahn.net | September 2012
61.
Google Reader Now more
than ever, news moves fast and as Realtors® we need to be knowledgeable on all facets of our business. Use Google Reader to help you manage all of the news and information you need to consume on a daily basis. Find it: reader.google.com © Stefanie Hahn | www.StefanieHahn.net | September 2012
62.
voice.google.com GOOGLE VOICE
© Stefanie Hahn | www.StefanieHahn.net | September 2012
63.
Google Voice Reasons to
Try Google Voice: 1. Save text transcriptions of important voicemails 2. Listen in on voicemails & pick up after screening 3. Personalized greetings for 1 contact or a group 4. Voicemail transcription let’s you read voicemails 5. FREE :) © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice
Before getting started with Google Voice, you can do a bit of research. If you are a Sprint customer – your phone may already have Google Voice installed. http://bit.ly/gvaccts © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice Basics
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice
Manage 1 Phone Line Manage Several You’re a new Realtor®, you You have been in the business don’t have a landline at home for years, you have an office and you spend much of your line, a home office line, your day on the road … giving out home phone, cell phone and your cell phone to clients & your car even has it’s own line. other agents feels invasive since Too many voicemails to it’s the same number your manage and you want friends & family call you on too. simplicity! - Use your GV# to receive calls - Forward your lines to 1 GV # and call out - Create custom recordings - Use groups to manage - Screen calls - Read your voicemail © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice Sign up,
pick a phone number, set up your voicemail (s) and you are ready to go! - Use one number for everyone - Get your voicemail online, or by email or text message - Yes, you can still listen to VM’s © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice © Stefanie
Hahn | www.StefanieHahn.net | September 2012
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Google Voice
Click on the GEAR to access your Google Voice settings – the 1st step is picking a Google #. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice
Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice
Of course, you can still listen to a message, but you can also read it (via email or text). Call or Text back and more > click the drop-down arrow to see all of your options! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Voice Google Voice
is a great voicemail option for the professional who is always on the go … grab your Google Voice # today and get started! Find it: voice.google.com Save the text transcription of important voicemails Listen in on voicemails & pick up after screening Personalized greetings for 1 contact or a group Voicemail transcription let’s you read voicemails © Stefanie Hahn | www.StefanieHahn.net | September 2012
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drive.google.com GOOGLE DRIVE
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive Reasons to
consider Google Drive: - Share docs/folders in real-time - Live collaboration within shared docs - Edit between MS Office seamlessly - Google templates/themes - Drive folder right on your desktop Google Drive just works with real estate … store essential forms keep your listing track leads presentation in the cloud share marketing plans less printing/more sharing with sellers © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Docs © Stefanie
Hahn | www.StefanieHahn.net | September 2012
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Google Docs Drive Stop
paying for Microsoft Office – you don’t need it! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive Basics
Your Docs “collections” have now become your Drive “files” (yey!) Click on My Drive to see all of your folders. Click on To create a NEW folder on your Drive © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive –
Shared w/Me Click on “Shared with me” to access files that others have shared with you. You will get an email with a link anytime someone shares a drive file or folder with you. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive -
Menu Create Menu <<<<<<<<<<< Upload Menu >>>>>>>>>>>> Let’s create a new document © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive –
Sharing Out Click on Create, click on Document Click on Share in your document to collaborate LIVE! Just add the person by email address and click Done. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive –
Live Collaboration Google Docs will tell you when the other person is viewing the document. You can collaborate LIVE within the document itself OR you can chat off to the side. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive –
Everywhere Google Docs, now Drive has always been cloud storage, but Google has made the save and upload process much faster by allowing you to Download Google Drive – which puts a folder on your desktop and will sync whatever you tell it to during initial set- up. Also, throw new items into Google Drive to make them available in the cloud. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive -
Templates Love the Microsoft template gallery? Google has one too. Click on Create Click From Template © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Drive © Stefanie
Hahn | www.StefanieHahn.net | September 2012
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Google Drive Stop paying
for Microsoft Office. You really don’t need it. Impress your consumers with your cloud productivity and save time, printing costs and hassle with Google Drive. Find it: drive.google.com Share docs/folders in real-time Live collaboration within shared docs Edit between MS Office seamlessly Google templates/themes Drive folder right on your desktop © Stefanie Hahn | www.StefanieHahn.net | September 2012
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picasa.google.com PICASA
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa Picasa is free
and easy to use photo editing and storage. Import your photos from your camera card, edit in Picasa and upload to Google+. You can create virtual tours AND share Google+ albums with a link. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa © Stefanie Hahn
| www.StefanieHahn.net | September 2012
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Picasa - Editing
The Picasa software has some decent photo editing tools, tuning and effects. Plus Geo-Tag, create Collages, and upload to Google+ from here. Try the I’m Feeling Lucky button for fast editing. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa - Folders
I don’t love the way Picasa grabs every photo automatically here – even the ones that I think I’ve deleted. However, it has come in handy when I need to find something that I’ve deleted everywhere else. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa – Web
Albums Once you’ve edited your photo … You can tag, share, email, print or export to another program. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa –Virtual Tours You
can use a Picasa album to create a virtual tour complete with transitions, captions and music with just a few clicks! In Picasa, each folder will have these controls [in blue box]. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa – Virtual
Tours Import your listing photos into Picasa (it’s easier if all of the photos are in one folder) In your Picasa Library Click on the folder Click on Create Movie © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa – Virtual
Tours Load an audio track (watch your copyrights!!!) A few places you can find royalty free music clips: www.royaltyfreemusic.com www.opuzz.com http://www.flyinghands.com Select your Transition Style Select Slide Duration on the slider Select Overlap Use drop-down to select Dimensions Click on the Slide tab (top) … © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa – Virtual
Tours Select Font, Size and Style … Select a text and background colors Use the drop-down to grab a template Type in your intro Click Create Movie © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa – Virtual
Tours Watch your video Edit as needed Upload and Export! The export function allows you to save the video file so you can share it and upload it places other than YouTube. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Picasa Find it: picasa.google.com Use
Picasa for: Photo editing Photo storage/folders Web Albums Easy Virtual Tours © Stefanie Hahn | www.StefanieHahn.net | September 2012
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plus.google.com GOOGLE+
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Why Google+ ? You
may be thinking … “not another social network”! But you might want to reconsider after we talk about Google +1’s and Search Plus Your World – both of which factor into your search engine optimization and make for great Google juice. Google+ personal profiles and pages are worth your real estate time! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Statistics
Official launch: September 2011 170 million users *projected 400 m by end of 2012 Male dominated ~ 63% Draws a younger audience than FB Top employers – Google, Apple, Microsoft in top 5 Over 40% of marketers report that Google+ is "useful to critical" for their business. (HubSpot 2012 State of Inbound Marketing Report) © Stefanie Hahn | www.StefanieHahn.net | September 2012
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profiles.google.com/stefanieaingehahn
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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© Stefanie Hahn
| www.StefanieHahn.net | September 2012
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Google+ Main Menu
(Left) Home = Your newsfeed from all circles You Circles = Friend lists (Biz, Family, Friends) Pages = Business Pages Photos = Yours + Others More = games, extras © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Homepage
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Getting Around Click
View As … to see what and how you are sharing with others and publicly Click Edit Profile to change your information listed here Use the page navigation (red box) to see more … © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Your Google+ Profile
> Posts Users can +1, share or start a hangout about your post. +1’s are the “like” Sharing will post on their page. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Your Google+ Profile
> About © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Your Google+ Profile
> Photos © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Your Google+ Profile
> +1’s © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Newsfeed
At first glance, the layout appears Facebook-esque with a few terminology changes. Click More to see ALL of your circles. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Circles Google+ believe
that “Circles” are the better way to manage who you connect and share with online. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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How to Post Sharing
updates on Google+ can be targeted to specific circles or shared publicly. Share text, links, locati on, photos and video and then select who should see it. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Hangouts
One of the coolest Google+ features are Hangouts. You can “hangout” online and video chat with your clients, team and sphere. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Hangouts You can
hangout with 9 other people at one time. Nice FREE meeting alternative :) Share videos, docs, notes and more! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Hangouts Google+ Hangouts
are easy to start Check your mic (and your hair) and then decide who you want to hangout with … by default, your circles will appear here. Click Hang out to start! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Hangouts Once you
are hanging out – you can invite more, chat via IM, watch a YouTube video, record a video, mute mics and more … check the Settings button for more! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google+ Hangouts
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Why Google+ ?
I know, another social networking profile. Another business page. But this is Google – and Google is still the most trafficked search engine. Consider starting a Google+ profile and/or page and begin engaging this new audience. Take advantage of Google +1’s and SPYW to leverage your presence on the web. Find it: plus.google.com © Stefanie Hahn | www.StefanieHahn.net | September 2012
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www.google.com/+1/button GOOGLE +1’S
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google +1’s Think of
Google +1’s as social bookmarking. Your thumbs up endorsement of something you find on the web. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google +1’s Websites using
the +1 button generate 3.5x the Google+ visits than sites without the button and accounted for .22% of referral traffic. (via HubSpot) www.google.com/+1/button © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google +1’s –
Part of Profile © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google +1 Button
on Site © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google +1 Button
on Blog You will find the Google +1 button on websites, blog s, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google +1’s Think of
Google +1’s as social bookmarking. Your thumbs up endorsement of something you find on the web. We trust content that is endorsed by our connections (whether we should or not) – similar to how we trust peer reviews more than advertisements. Google +1’s are an endorsement of your content. Find it: www.google.com/+1/button © Stefanie Hahn | www.StefanieHahn.net | September 2012
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www.google.com SEARCH PLUS YOUR
WORLD © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Search plus Your
World Social Search is HERE. Google’s SPYW just serves social search to you on a lovely little plate – right at the top of your results. Why is SPYW so important? We trust our connections – if I see that Chris Smith has written about something I am Googling, I am way more likely to click on his link in my personal results than wade through the rest of my results. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Search plus Your
World © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Search plus Your
World You do a Google search as you normally would, but now, you get results from your circles on Google+ … IF you are a Google+ user! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Search plus Your
World The social results will appear at the top of your Google search and can be accessed with one click. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Search plus Your
World © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google SPYW &
SEO Google SPYW is known as social search. Social search works because we believe our friends. We trust product reviews from our peers more than from an advertisement. Social search has already changed the way we search whether you realize it or not. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Search plus Your
World Just another reason to check out Google+, start using the Google +1 button and take advantage of the social search. Find it: www.google.com (when you are a Google+ user) © Stefanie Hahn | www.StefanieHahn.net | September 2012
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www.google.com/gwt/n GOOGLE MOBILIZER
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Mobilizer If you
don’t already have a website with responsive design or some type of mobile version of your website, consider the Google Mobilizer. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Mobilizer http://www.google.com/gwt/n
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Mobilizer Do you
use the internet on your phone? Your consumers are too! Using QR codes in your marketing? Send them to a MOBILE- friendly site! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Mobilizer http://www.google.com/gwt/n
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Mobilizer
Use the new mobilized link in your address bar for your QR codes and other mobile marketing. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Mobilizer Obviously, Google
Mobilizer is not a long-term solution, but it’s great in a pinch! If you don’t already have a website with responsive design or some type of mobile version of your website, consider the Google Mobilizer. Find it: www.google.com/gwt/n © Stefanie Hahn | www.StefanieHahn.net | September 2012
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goo.gl GOOGLE URL SHRTNR
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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goo.gl URL Shortener Yes
– Google can do that too. While not on the official list of tools (neither is the mobilizer) you can access it by typing > goo.gl in your browser address bar. Using goo.gl for your URL shortener will give you the short URL, plus a QR code, basic click counts and a bit of traffic information. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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goo.gl URL Shortener Type
goo.gl in your browser address bar … Type (or paste) in your long URL and click Shorten © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Goo.gl URL Shortener Your
shortened link will be on the right, already highlighted for you to copy. Just below that, you will any of the URL’s you have shortened with goo.gl (long and short versions), creation date, # of clicks and Details. Click Details for more Google goodness! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Goo.gl URL Shortener Clicking
on details will give you a QR code and a few basic stats on your link – click counts, traffic sources, referrers and basic visitor profiles too! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Why goo.gl ? Using
goo.gl for your URL shortener will give you the short URL, plus a QR code, basic click counts and a bit of traffic information. Find it: goo.gl © Stefanie Hahn | www.StefanieHahn.net | September 2012
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google.com/dashboard GOOGLE DASHBOARD
© Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Dashboard What you
find in your Google Dashboard might amaze you or scare you – but YOU SHOULD know what you are putting out into the world. You can control what you share on the web, but you have to be smart about it. Use the dashboard to tighten up and feel comfortable with your online data. © Stefanie Hahn | www.StefanieHahn.net | September 2012
149.
Check Your Google
Dashboard © Stefanie Hahn | www.StefanieHahn.net | September 2012
150.
www.google.com/dashboard
I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please take the steps to do so … © Stefanie Hahn | www.StefanieHahn.net | September 2012
151.
A Closer Look Let’s
look at Gmail … focus on the contents in the blue box. Manage your chat history, HTTPS (secure browsing) or ALL Gmail settings. See the new privacy policy or get help! © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Get Control When I
click on Manage Chat Settings – I am taken there with one click. Awesome. Make your changes. Save. © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google Dashboard Find it:
google.com/dashboard Be aware of what you share so you can feel confident using around these programs on your pc’s and smartphones. When in doubt, don’t post it. Use the Mother Rule (or the Spouse Rule, Kid Rule, etc.) when posting/sharing/forwarding/uploading … © Stefanie Hahn | www.StefanieHahn.net | September 2012
154.
Google’s NEW Privacy
Policy Effective March 1st, 2012 … is taking some heat. To see the policy, go here: www.google.com/policies The new web is about transparency and Google wants to share their new all-inclusive policy … © Stefanie Hahn | www.StefanieHahn.net | September 2012
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Google’s NEW Privacy
Policy For more on staying safe online (including on Google), check out: www.google.com/goodtoknow © Stefanie Hahn | www.StefanieHahn.net | September 2012
156.
WHEW!!! Let’s See
that List Again! Google Mobile Google Alerts Gmail Google Calendar Google Reader Google Voice Google Drive Picasa Google+ Google +1’s Search Plus Your World Goo.gl Mobilizer Google Dashboard © Stefanie Hahn | www.StefanieHahn.net | September 2012
157.
Be Google-tastic Goals My
goal with this CE course is to show you how you can use many of the free tools from Google in your real estate business every day. Each tool has been selected because it can be useful to you and your business. I don’t expect you to jump in and use each one, but I would like to show you the possibilities. © Stefanie Hahn | www.StefanieHahn.net | September 2012
158.
Thank You! For slides
and video from today’s class, go to: http://www.stefaniehahn.net/ google-tastic Stefanie A. Hahn stefanie@stefaniehahn.com © Stefanie Hahn | www.StefanieHahn.net | September 2012
Notes de l'éditeur
One problem … who has time to Google themselves everyday? Who would actually remember? Enter Google Alerts …
Make Gmail your online Outlook!
While Facebook took two years (plus two years at a limited-access level) to reach the 100 million-user mark, Google+ did it in seven months.
Not sure where to start? Check YOUR Google Dashboard!
Not sure where to start? Check YOUR Google Dashboard!
So let’s say I want to Manage my Chat History …
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