Your 2012 Technology To Do List

Stefanie Hahn
stefanie@stefaniehahn.com
www.StefanieHahn.net

Your 2013 Technology
To Do List
(C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012

These tools are not all brand-
spanking-new but rather a
Your 2013 collection of helpful items to
Technolog assist you in getting the job
y To Do done each day.
List
Let’s challenge Expect to hear about: Google
ourselves to be Analytics, IDX, keywords, Social
better in 2013 - to
work Bios, HouseLogic, Facebook, Twi
smarter, earn tter, Docusign, Google
more money and Drive, Google
enjoy our jobs Hangouts, responsive
again. design, Realtor.com mobile
app, goo.gl, rating sites, video
tips and content ideas.

Determine website
effectiveness
St a r t mo n i t o r i n g
we b s i t e t r a f f i c , ma k e
t we a k s , a l wa y s
r e me mb e r y o u r ma i n
o b j e c t i v e – g e t mo r e

Your Website
 Determine website effectiveness
Put your website to work for you. How do you know
how effective your website is today? Start tracking …

Google Analytics - google.com/analytics
“Getting Started with Google Analytics” (webinar
recording): http://bit.ly/GAweb

(Get) Clicky - getclicky.com
More info/getting started: getclicky.com/help

Your Website
Interpreting the information … if you are new to this, focus on these things first:

1. Visitors – look at page views, length of visit, bounce rates
2. Traffic Sources – examine where they are coming from, which sites are referring
3. Keywords – what did they type into the search engine to get to your site
4. Content Performance –what pages visitors are using on your site

Want more? Go here: http://bit.ly/ANAmore
(50 Resources for Getting the Most Out of Google Analytics)


Your Website
You have to start your marketing with your website. Any
marketing you do in print or online should drive traffic
to your real estate website – so if your website
stinks, this one is for you …
Get your website up to snuff.
Get IDX
Include calls to action/contact forms
Don’t bury your search box (simplify)
Give them local data
No heavy code – you want your pages to load fast
Know your keywords/create fresh content
Responsive design

Create a SocialBio page
A p o r t a b l e “a b o u t m e ”
p a g e t h a t l i n k s u p
w i t h R e a l t o r .c o m a n d
c a n d i s p l a y y o u r
r e c o m m e n d a t i o n s /t e s t

Create Your SocialBio
 Create a SocialBio page
SocialBios and Realtor.com have teamed up to bring
you the last About Me page you will ever need to fill
out. Really.
“Think of your SocialBios page as the ultimate "about me" page
that brings together all of your social network profile
information in one place. If you already have your own
website, your SocialBios page can be linked to appear whenever
someone clicks to know more about you. Your website visitor
never leaves your site and the power of your social networks
(common interests, friends in common, etc.) becomes the
ultimate tool to convert visitors into business referrals.”


socialbios.com/create

Realtors can sign up now with
an MLS ID & valid NRDS number
at socialbios.com/create. The
agent search tools will initially
span
Facebook, LinkedIn, Twitter, Goo
gle and FourSquare.


Create Your SocialBio
Get recommended -
People can recommend you
without having to sign-in or
register anywhere.

Recommendations are reviewed
and approved for display by
YOU, and can be manually or
automatically broadcasted to the
agent’s online network from one
central hub with one easy click.


The Portable Part
The best part your SocialBio the portability –
grab a widget for your website (iframe or
overlay) in 3 steps!

1. Chose the panels to include
2. Select Iframe or Overlay
3. Copy the HTML (and paste on your site)


Be consistent with email
marketing
A f a s t , c h e a p a n d
e f f e c t i v e wa y t o s t a y
i n f r o n t o f y o u r
s p h e r e , c l i e n t s a n d
o t h e r s (b u t o n l y w h e n

Email Marketing
 Be consistent with email marketing
You should be email
marketing on a
consistent basis.

72% report checking
their email 6 or more
times a day and a 20 –
30% response rate
compared to 1- 2% on
postal mail …
photo screenshots taken directly from: http://blogsconstantcontact.files.wordpress.com/2011/12/emailmarketing.png


Email Marketing &
HouseLogic
Need content? Try
HouseLogic from NAR. Go
to members.houselogic.com
and login with your NRDS #
to access tons of free
consumer-focused content
that you can use for email
marketing, e-
newsletters, social shares
and handouts.


Email Marketing
Consider this …
1. Lists should be small and specific
2. Determine your plan of attack
3. Create a schedule
4. Write fantastic subject lines
5. Focus on connection rather than selling
6. Include a web version
7. Add social share buttons
8. Track your results

For more this topic: http://bit.ly/emailmarktips

Engage effectively
N o mo r e b r o a d c a s t i n g –
b e s o c i a l a n d y o u wi l l
c o n v e r t


Engagement
 Engage effectively
I know you’ve been taught to cultivate content, but in
your social media, some level of social is required.
Real interaction and actual conversation will ALWAYS
win over posting that listing/open house/virtual tour.

Challenge: Get out of your newsfeed and into your
friend list. Reach out to 5 people a day with something
meaningful. Look at their profile, comment on a photo
or event and be social.


Engagement

E mp a t h y i s
t h e
s e c r e t
i n g r e d i e n t
t o a l l

Engagement
Stop posting your listings.
You can do so much more.
Share market
stats, neighbor photos or
video, real estate FAQ’s …

Engagement Tips:
 Ask questions
 Comment thoughtfully
 Share useful information
 ALWAYS respond


Engagement on Zillow &
Trulia
Zillow and Trulia allow you to create free profiles on
their sites and do some minimal interaction with
consumers. Take the time to set-up profiles on these
sites – your consumers are already using them.
Set-up free profiles on Zillow and Trulia and answer
real estate questions from local consumers.

Stop fighting these sites – they are not going away.


Go as paperless as possible
L e s s p r i n t i n g – mo r e
d o i n g


Thing
 Go as paperless as possible
With a little preparation, you can move toward a
paperless work world:

1. Get a DocuSign contract
2. Move buyer and seller folders to the cloud
3. Create a “frequently used” cloud folder with docs
you often print and share with consumers
4. Move your listing presentation to Keynote or
SlideShark, Doceri, etc.
5. Have a REALLY great website


Cloud Storage
www.dropbox.com

www.box.net

drive.google.com

www.sugarsync.com


Can You Exist on Only Your iPad in
the Field?
Maybe … but don’t buy an iPad
to replace a laptop or desktop
computer until you are sure.

Will your MLS function?
Will all of your RE software work?
Can you print? At home? At office?

Talk to others in your area that
are iPad users and get the
skinny from them.


Stop paying for Microsoft Office
Yo u h a v e o t h e r o p t i o n s
– e x e r c i s e t h e m a n d
s a v e s o me c a s h


Other Options
 Stop paying for Microsoft Office

drive.google.com

zoho.com

openoffice.org


Google Drive

Create Microsoft
Office – like docs
(Word, Excel, Pow
erPoint) and/or
upload your MS
office files to the
cloud.

Google Drive

Your documents are always
private to you by default, but
sharing is easy. Click on the
blue Share button to open the
Sharing Settings, enter an
email address, decide on
permissions and click done.


Live Collaboration

Google Docs will tell you when the other
person is viewing the document. You can
collaborate LIVE within the document
itself OR you can chat off to the side >>>
© STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPTEMBER 2012

Google Drive App
The Google Drive app will let you
create a new folder, doc or
spreadsheet. Plus take a photo to
scan something directly to your drive.


Try a Facebook ad
I n e x p e n s i v e a n d
e x t r e me l y t a r g e t e d t o
y o u r a u d i e n c e


Facebook Ads
 Try a Facebook ad
Facebook allows you to go directly to your target
audience and to drive your ad with controlled precision.

You can target consumers based on numerous factors:
 Age
 Gender
 Location Engagement happens
 Interests through the network.
 Employment Social ads boost recall!
 Even habits to some extent

Facebook Ads
• Determine your goals
• Do your homework
• Start small and targeted
• Watch the daily progress
• Be thoughtful and creative
• Tweak it

Ask the reader to take an
action (like or click) and use
advanced connection targeting
for the peer pressure push.
For more: http://bit.ly/FBtargeting

Facebook Ads

Click Create an ad to get started … Facebook will ask you to chose a destination -
basically one of your pages or events OR an outside URL. There is 3 seconds of
design involved and then lots of targeting. You will know your cost-per-click once
you’ve completed targeting (so you can feel good about your budget).

Want to convert?
Deliver what you
promise in the ad.


Really be mobile
Mo b i l i z i n g y o u r
we b s i t e , r e s p o n s i v e
d e s i g n a n d t h e
Re a l t o r .c o m a g e n t -
b r a n d e d a p p

Mobile Traffic Rates
 Really be mobile
Mobile network connection speeds grew 66% in 2011
and smartphone usage tripled. (cisco)

In January 2012, Realtor.com reported that “up to 45
percent of Realtor.com traffic was coming from mobile
devices on weekends.”

Our brands are not fairing that well in the app race.
However, they can succeed in the mobile space by
mobilizing their websites …

Mobile Friendly at ANY
Size
Sites that are coded with responsive
design allow the site function and look
fab on ANY size screen.

© STEFANIE AINGE HAHN | WWW.STEFANIEHAHN.COM| AUGUST 2012

DIY Mobilizer
If you do not own/control your
own real estate website, you
can turn your homepage or
listing details pages into
mobile-friendly pages on your
own.
www.google.com/gwt/n


App
www.realtor.com/collaborate


Embrace agent ratings
Be i n f o r me d , g a t h e r
y o u r o wn
r e c o mme n d a t i o n s , u s e
Go o g l e Al e r t s t o
ma n a g e a n d a l wa y s

____”

The first way to embrace agent rankings is to know they exist.
Knowledge is power and you are on top of things like this … The
second way to embrace rankings is to go on the offensive. Take
charge of your online reputation and manage (when you are able)
these postings. Gather your own online recommendations, post
everywhere and use Google Alerts to manage the rest.


We Rate Everything


Agent Ratings
Agent ratings are not going away. The best defense is a
good offense.

• Use Google Alerts to manage – alerts.google.com
• Gather your own online testimonials & post away

If you get a bad review, try to respond (when
appropriate) to repair the situation.

The good news … 90% of consumers trust peer
recommendations. -
http://blog.hubspot.com/blog/tabid/6307/bid/16121/Social-Media-Statistics-2011-Video.aspx


Do video better
Y o u c a n d o b e t t e r t h a n
a v i d e o t o u r o f t h e
h o u s e o r p o s t i n g y o u r
v i r t u a l p h o t o t o u r a s a
v i d e o . Tu r n t h i s u p a

A Few Stats …


Video + Real Estate
Don’t shoot a video of the house and don’t post your
virtual tour as a video. Do More.


Content Ideas
1. Two questions (Sellers) – What do you love about this
home? What attracted you to this neighborhood?
2. Profile video – unleash your video self on the world, sell
it, keep consumer-focused
3. Vendor tips – get your mortgage person to talk about
rates, the pre-qualification process, appraisals, etc. Do
this with title, home warranty, home inspectors …
4. Market statistics - get local and share market stats (use
your MLS reports or 3rd party option)
5. Community information – show off the communities
where you work
6. Testimonials – ask happy clients to talk about their
experience working with you

Bonus To Do: Google
Hangouts
Tr y v i d e o c h a t t i n g o n a
Go o g l e H a n g o u t , me e t
wi t h a s ma l l g r o u p o f
p e o p l e o n l i n e , s t a y i n
t o u c h (C) STEFANIE HAHN | WWW.STEFANIEHAHN.NET | SEPT 2012

One of the
Google+ Hangouts coolest Google+
features are
Hangouts. You
can “hangout”
online and video
chat with your
clients, team and
sphere.
Tip: For private
hangouts, create
a Google Circle
of the people
you want to
hangout with
online.


Google+ Hangouts
Google+ Hangouts are easy to start

Check your mic (and
your hair) and then
decide who you
want to hangout
with … by
default, your circles
will appear here.
Click Hang out to
start!

Google+ Hangouts
Once you are
hanging out – you
can invite
more, chat via
IM, watch a
YouTube
video, record a
video, mute mics
and more … check
the Settings button
for more!


Let’s
Get
to
Work!

We can totally do this …


Thank You!!!

Stefanie Hahn
stefanie@stefaniehahn.com
www.StefanieHahn.net

Your 2013 Technology
To Do List

Your 2012 Technology To Do List

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