I presented a keynote at the Adobe Symposium #AdobeSymp on 22 July 2014 with Brett Cooper from Telstra Digital (@chilicooper) about how "Digital disruption can be a positive experience". Often we associate disruption with a negative connotation and words such as disturbance, deviation, interference, interruption, or discontinuity, come to mind. However, as consumers and businesses often experience, digital disruption can also be a very positive experience.