saidWot investigates the buzz around the Top Gear Festival held in Durban, June 2012.

1. Top Gear Festival
Case study
Reporting period:
13th June – 18th June
2012
Author- Aanisah Peck

2. Formalities
This case study is based on comments received from the 12th to the
18th June 2012 relating to the Top Gear Festival in Durban.
It is based on English comments from around the world, gathered via
saidWot.
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passionate about, please contact us on
www.saidwot.com | infosa@saidwot.com

3. The story
Over a period of 6 days, we tracked more
than 12 365 comments about the Top Gear
Festival.
Comments increased from 644 on the 13th
of June to over 3 224 comments on the
first day of the event.

4. Where did the conversation take place
12 256 comments
were posted on
social media
platforms
97 articles posted
on websites
9 articles
posted on
Blogs
3 articles
posted on
News sites

5. Where in the social media landscape?
10 949 comments
were posted on
Twitter
1 245 comments
were posted on
Facebook
23 posted
from
FriendFeed
4 posted on
DIGG
Keep in mind that most people have set their privacy settings on Facebook to
‘friends only’. These comments cannot be monitored or tracked.

6. Audience
Quite a large percentage of the audience were women between the ages of 18
and 34 years

7. Top Tweeters
Top tweeters included influential individuals, celebrities and large organisations

8. Loyalists

9. Detractors

10. Statistics
Keywords used most by the audience:
• Stigisms
• #TopGearFestival
• #TopGearFestTweeps
• #TopGearSA
• @TopGearFestSA
• Top Gear
• Top Gear Durban
• Top Gear FESTIVAL
Total Twitter followers and Facebook likes for Top Gear Festival
South Africa:

12. More information
This case study highlights the trends as identified in the analysis of the data around
the Top Gear Festival.
If you would like us to share the remainder of the analysis, as well as the extensive
tracking on this topic with you, please feel free to contact us.
Additionally, for any demo accounts, queries or requests for information, please
don’t hesitate to contact us on the below information.
South Africa: United States:
Tel: +27 11 021 8738 Tel: +00 (1) 704 450 2403
Email: infosa@saidwot.com Email: infous@saidwot.com
Web: www.saidwot.com