Marketing analysis of psl

1. Marketing analysis of
PSL
Presented by :

2. • In terms of marketing and branding, the PSL has been very
successful in creating a strong brand identity and engaging fans
through various channels. Some of the key marketing and
promotional strategies used by the PSL include:
1. Sponsorship
2. Social media
3. Advertising
4. Celebrity endorsements
5. Merchandise
6. Fan engagement

3. • 1. Sponsorship: The league has secured several high-profile
sponsors, including HBL, which has been the title sponsor
since the inaugural season.
• 2. Social media: The PSL has a strong presence on social
media platforms such as Twitter, Facebook, and Instagram,
where it engages fans with live updates, behind-the-scenes
footage, and contests.

4. • 3. Advertising :To promote the Pakistan Super League, the
league organizers may use tactics such as billboards, TV
ads, and print media to raise awareness of the league and
upcoming matches. They may also host fan events and
offer special promotions to increase attendance at games.

5. • 4. Celebrity endorsements: The league has enlisted the
support of high-profile celebrities, including actors,
musicians, and sports personalities, to promote the league and
its teams.
• 5. Merchandise: The PSL has a range of official merchandise,
including team jerseys, caps, and accessories, which fans can
purchase to show their support for their favorite teams.

6. •6. Fan engagement: The league has been
successful in engaging fans through various
activities, including meet-and greets with players,
fan zones, and online contests.

7. Sponsors of PSL teams
Lahore Qalandars Karachi Kings Multan sultan Peshawar zalmi
Airsial Shukat khanam Mercantile Pakistan Hush puppies
Bank of Punjab ARY Dunya news Dawn media group
Daily Pakistan Bona papa Hiclean Turkish Airlines

8. “
”
Brand ambassadors of teams
The league has enlisted the support of high-profile celebrities, including actors, musicians, and
sports personalities, to promote the league and its teams.
Islamabad United Multan sultan Lahore qalandar
Ali zafar Neelam munir Shaheen Shah Afridi
Fawad khan Javaid sheikh Shan Shahid

9. Psl 8 trophy Unveiled at promoting event in
Shalimar Gardan lahore

10. In summary, the Pakistan Super League
has been very successful in marketing and
branding itself as a premier cricket league