A visual overview of our work at PeaceTones as of 2013.

1. PeaceTones
Fair Trade Music
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

2. The Problem
1 Inability of individuals to express themselves and be
heard, failure of which often leading to violence and vigilante
justice;
2 Lack of government-sponsored economic opportunity
and accountability to the public;
3 Prevalence of politician-sponsored propagandistic and often
inciting musical content and a lack of independent
counter-voices;
4 Knowledge and market access barriers to musicians
who do create powerful counter-voices to more mainstream
negative culture.
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

3. The PeaceTones Solution
Technology can amplify music across a dance hall, past sovereign
borders and into a global marketplace.
An artist’s ability to benefit from their craft need not be restricted by the number
of tickets that can be sold, the ability of their community to pay, or by a lagging
political economy.
PeaceTones teaches artists to market their proprietary media in digital form,
create economic international business relationships, and tap into willing and
wanting consumers by utilizing the modern Silk Road, the Internet.
PeaceTones also begins international distribution relationships with artists
across the world and uses its brand and message to help give artists a
springboard to foreign markets.
In turn, PeaceTones music ambassadors give back to their own
communities by agreeing to support a local community development project
with a portion of their proceeds.
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

4. Our Model
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

5. Our Model
1 Working with local partners, we hold legal and marketing workshops for
local artists. Topics range from basic contracts and intellectual property
law to social networking and getting your music on iTunes and Amazon.
2 We run a contest through Facebook, thus encouraging our musicians to
put into practice the promotional tools we teach in our workshops
3 Contest winners record an album with PeaceTones and become
PeaceTones ambassadors
4 Artists we work with (the winners of our contests) select a community
development project to contribute a percentage of their income from
album sales to
5 PeaceTones then works with the artists to distribute the album both within
their home country and internationally.
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

6. Sales & Exposure
• Online Distribution
– Bandcamp
– iTunes
– Amazon
– Spotify
– Hundreds of other platforms
• Concerts & Events
– University Campus Influencer Programs
– Album Release Tours
– PeaceTones Annual Fundraising Concerts
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

7. Innovation
PeaceTones is unlike
any other nonprofit
organization.
What we do:
1. Educate musicians
2. Hand over the vast
majority of album
royalties
3. Help our
musicians become
social
entrepreneurs
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

8. Milestones
• Successful Artists
• Wanito - our Haiti Sings contest winner
now one of Haiti’s top musicians
• Exposure & Publicity
• Over half a million YouTube hits on our
videos
• Over 50,000 streams and downloads of
our songs
• Awards & Recognition
• World Justice Project Opportunity Fund
award
• Hague Institute’s Innovating Justice
award runner-up
• Innovation
• Digital focus to break down distribution
barriers
• Springboard – PeaceTones’ own white
label crowd-funding solution for world
musicians
www.peacetones.org
info@peacetones.org | 705 Cambridge
Street, Cambridge MA 02141

9. THANK YOU
To sponsor PeaceTones, please contact Ruha Devanesan at
ruhatd [at] peacetones.org
@ruhatd
www.peacetones.org
info[at]peacetones.org | 705 Cambridge
Street, Cambridge MA 02141