Sai Sundhar Padmanabhan

Bengaluru Area, India India

Marketing Manager, KiSSFLOW

Technology / Software / Internet

Marketing in the digital space is all about metrics. Some argue that it is a very creative process & measuring its effectiveness can be challenging and all that but I strongly believe that it's only numbers that take the faff out of marketing. It's numbers that matter the most & set benchmarks for success in marketing. Like any other job, it consists of activities & achievements. Activities are those things that happen on an ongoing basis such as monitoring Google Analytics, Lead nurturing etc. while achievements are those rare moments when these activities lead unusual results such as 30% more visits in 25% lesser budget. What else but numbers can help us qualify which is an activity or ...