1. Georgia Southern University Instructional Technology Program
FRIT 7331 Strategic Management Plan
Key Assessment #3 Planning--Description and Rubric
According to Empowering Learners (AASL, 2009, p. 31) one of the responsibilities of the school
library media specialist is to “use evidence-based practice to develop a strategic plan that
identifies the school library media program’s goals and objectives and the steps taken to meet
these goals.” In this three part project, you will demonstrate your ability to develop a strategic
management plan for a specific school library media center.
PART 1 CONTEXTUAL ANALYSIS OF THE LEARNING COMMUNITY
REQUIRED COMPONENTS:
1) School description: An environmental scan of the demographics and relevant characteristics
of the school community that includes the following elements.
 Geographical location
 Grade levels
 Socioeconomic makeup of community
 Size of student population
 Scholastic standing (Annual Yearly Progress [AYP] status, recent standardized test scores)
 Size of faculty, number of certified teachers
 Special education services
 School mission statements and goals (these might be from the school improvement plan or
developed for Adequate Yearly Progress)
 General description of media center.
2) School library philosophy: Describe the media center’s educational philosophy and the
purpose of the media center. This is your own philosophy of media service and mission;
however, it is important that the school library media program’s mission and philosophy be
closely aligned with those of the school. Clearly express your position on (1) the purpose of
the media center, (2) providing access to information, (3) the need to provide a climate
conducive to learning; and (4) the proactive connection of the school media program to the
local learning community and beyond.
3) School library mission statement: a single action statement that summarizes and condenses
the media center’s philosophy
Guidelines and Advice-Some of this information in No. 1 is public and can be found readily
on the web. Georgia has school reports available from the Department of Education. Some of
the other information is specific to schools so you will have to ask school personnel. Be sure
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2. Georgia Southern University Instructional Technology Program
to give credit to all your sources. For No. 2 you may draw liberally from Empowering
Learners. It is okay to borrow and adapt, but credit all your sources. You should present
much of the school description into the form of an infographic or use colorful graphs and
charts to present the information.
References
Include references to accompany any external resources that you use. Use current APA style to
format your references.
SUBMISSION FORMAT
The strategic management plan should be created using a variety of tools and hosted on a
PBWorks wiki (make commenting possible). The site should be open to the public. Be sure to
include your name on all pages.
DUE DATE: Check the assignment drop box for the due date for Part 1.
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Stephanie A. Jones, PhD

3. Georgia Southern University Instructional Technology Program
FRIT7331 Strategic Management Plan
Key Assessment Description and Rubric
PART 2 THE SCHOOL LIBRARY MEDIA CENTER: FACILITIES AND
SERVICES
REQUIRED COMPONENTS
4) School library services overview: An assessment of the school library media center current
situation and services. This must address the 21st century library and its learners including
issues such as bring your own technology (BYOT), web 2.0, e-books, and creative commons.
Include the following elements:
a) Circulation policy for students (consider different grade levels), staff, and parents.
Include policies with regard to all types of resources such as print, ebooks, and
computers. Describe privileges, responsibilities, and consequences.
b) Scheduling: hours of operation, and how you schedule (addressing flexible/open access).
c) Services: list programming and services for students, teachers, staff, and parents.
Specifically address services for diverse patrons (including disabilities).
5) School library facilities
a) Describe the facility as it is now, including an analysis of the overall learning climate and
a description of media center personnel. Describe furnishings and provide a listing of
different sections. Include virtual and technological elements, such as wireless access and
online resources available to students at home. Include work/production areas that may or
may not be accessible to students. Consider sounds, light, traffic patterns, and possible
problems with temperature and moisture as a part of this description. Also consider the
accessibility of the media center facility for the special needs population. (Inclusion of a
floor plan and photos is optional.)
b) Explore the virtual facility through websites and OPACs. In general, what kinds of
resources are available? What part does filtering software play in online access? Provide
a link to the media center website if there is one.
c) Analyze the facility for needed changes. Compliment the elements that work well. What
changes need to be made to improve facilities? What barriers exist between learners and
equitable access to resources and services? Is the library media environment conducive to
learning? Is the facility attractive? Is the educational climate positive, overall? Is there
adequate space for individuals, small groups, and whole classes? If no improvement is
needed, state this clearly and provide supporting evidence.
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4. Georgia Southern University Instructional Technology Program
6) Budget sources: Name current sources of funds and state any formulas that apply (such as
dollar amount per FTE). Include typical fundraising efforts such as book fairs and any local
supplements, as well as potential sources of revenue. Evaluate the adequacy of funding for
the program based on current needs.
References
Include references to accompany any external resources that you use. Use current APA style to
format your references.
SUBMISSION FORMAT
This part should be added to the site you created for Part 1 of the Strategic Management Plan.
Clearly label the new sections and be sure to include your name on all web pages.
DUE DATE: Check the assignment drop box for the due date for Part 2.
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Stephanie A. Jones, PhD

5. Georgia Southern University Instructional Technology Program
FRIT7331 Strategic Management Plan
Key Assessment Description and Rubric
PART 3 THE SCHOOL LIBRARY MEDIA CENTER PROGRAM PLAN: GOALS,
OBJECTIVES, AND EVALUATION
REQUIRED COMPONENTS
7) Stakeholder Survey: Use an online survey tools such as SurveyMonkey or Polly Daddy to
conduct a survey of one group in your school community (administrations, teachers, students,
or parents) to assess their wants and needs in relation to the school library media program.
Include the survey link as well as a summary of the results. The results should be provided in
graphic format.
8) Long-range goals: based on analysis of the program from prior activities, design at least 4
goals for improvement, written to be accomplished over a 5-year span. Give a short rationale
for each goal, referencing Empowering Learners or some other authority. These goals must
also connect to the school's mission and student achievement. Overall, your goals should
align resources, services, and information literacy standards with the school's goals and
objectives. Goals should demonstrate a proactive (rather than passive) role in the overall
school mission. They should take into consideration the results of the stakeholder
survey. They may be based on existing problems discovered through program analysis and
data collection. They should address specific needs of the library media program, such as
collection development and maintenance.
9) Short-range goals (or objectives): in order to accomplish the long range goals, list
component goals that can be worked on over the next year. Some long-range goals may not
be addressed by these short-range goals. Short-range goals must relate logically to the longrange goals. If the relationship is not obvious, provide an explanation of the relationship.
These short-range goals should have measurable outcomes. Suggested format is below.
Goals
Objectives
Evaluation
Goal 1
Objective 1a
Evaluation 1a
Objective 1b
Evaluation 1b
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6. Georgia Southern University Instructional Technology Program
Objective 1c
Objective 2a
Evaluation 2a
Objective 2b
Evaluation 2b
Objective 2c
Goal 2
Evaluation 1c
Evaluation 2c
etc.
10) Evaluation: describe your annual review process, to include program evaluation and
strategic planning. How will you know when your goals are met? What data will be
collected? Make sure goals are mapped to evaluation strategies and that data are used for
decision-making. Who decides what needs to be done, and when? Sketch an annual time
line for implementing and evaluating and revising the strategic plan.
11) Advocacy: develop a plan for communicating the library’s strategic plan to your stakeholders
and to the professional library community.
References
Include references to accompany any external resources that you use. Use current APA style to format
your references.
SUBMISSION FORMAT
This part should be added to the site you created for Parts 1 and 2 of the Strategic Management
Plan. Clearly label the new sections and be sure to include your name on all web pages.
DUE DATE: Check the assignment drop box for the due date for Part 3.
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7. Georgia Southern University Instructional Technology Program
Strategic Management Plan Evaluation Rubric
(PSC/NCATE Assessment #3 Planning)
FRIT 7331
Standard
Unacceptable
1
Acceptable
2
Target
3
AASL 1.1
AASL 3.3
SLO-SLM
1b
Site description is
missing or incomplete.
Description is
missing some of
the required
components and/or
description lacks
details.
Description includes all
required components.
Description is detailed and
accurate.
 Geographical location
 Grade levels
 Socioeconomic
makeup of
community
 Size of student
population
 Scholastic standing
(AYP status, test
scores)
 Size of faculty,
number of certified
teachers
 Special education
services
 School mission
statements and goals
from the school
improvement plan
 General description
of media center
Philosophy is well written
and clearly reflects (1) the
purpose of the media
center, (2) providing
access to information, (3)
the need to provide a
climate conducive to
learning; and (4) the
proactive connection of
the school media program
to the local learning
community and beyond.
Mission statement is a
succinct statement that
reflects the media center
philosophy
Rating
1
Required
Element
School
description
(counts twice)
2
School library
philosophy and
mission
statement
AASL 3.1
AASL 3.2
SLO 3a
SLO 4 a
SLO 5b
Philosophy is missing
or incomplete.
Mission statement is
missing or incomplete.
Philosophy
adequately
addresses most of
the 4 required
elements. Mission
statement is present
and shows some
relationship to the
media center
philosophy.
3
School library
services
overview
AASL 1.1
AASL 3.1
AASL 3.2
Overview is missing or
incomplete
The overview
adequately
addresses the
The overview is wellwritten, contains accurate,
and rich detail. It contains
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Stephanie A. Jones, PhD

8. Georgia Southern University Instructional Technology Program
AASL 5.2
AASL 5.4
SLO 2d
SLO 5b
4
Facilities
(AASL 3.1,
3.2, 5.3, 5.4;
C1, C4)
AASL 3.1
AASL 3.2
AASL 5.2
AASL 5.4
SLO 2d
Component is missing,
is incomplete, or lacks
sufficient detail.
5
Budget Sources
(AASL 5.3
AASL 5.3
Missing, incomplete, or
lacks sufficient detail
6
Online Survey
(AASL 3.3,
3.4, 4.1
AASL 3.3
AASL 3.4
AASL 4.1
SLO 2d
Survey is missing or
incomplete
7
Long range
goals
(AASL 5.4
AASL 4.2
AASL 5.4
SLO 1d
SLO 3 a
SLO 4 a
Missing or inadequate
8
Short term
goals or
objectives
(AASL 5.4
AASL 5.4
SLO 1d
SLO 3a
SLO 4 a
Missing or inadequate
required elements.
One of the
elements may be
missing or not
adequately
described with
enough detail.
The facility is
adequately
described. Contains
the required
elements:
description, virtual
elements, and
analysis.
Adequate
description of
school library
budget sources and
evaluation of
funding.
Needs Survey was
administered to one
group in school
community via an
online tool. Results
of survey are
adequately
presented. One
element may be
missing.
Contains 4 long
range goals with
rationales partially
supported by
authority. The
relationship among
facilities, programs,
and environment
that impact student
learning is not
always clear.
The 5 year plan
partially aligns
resources, services,
goals, with the
school’s mission
statement.
Relationship to
long range goals is
not clear. Goals are
not clearly
measurable.
all the required elements:
Circulation policies
Scheduling
Services
Personnel
Both the physical and
virtual aspects of the
facility are described in
rich detail. The needs
analysis is based on best
practices. Contains the
required elements:
description, virtual
elements, and analysis.
Rich, detailed description
of school library budget
sources and evaluation of
funding.
Needs Survey was
administered to one group
in school community via
an online tool. Contains
link. Results of survey are
clearly presented.
Contains 4 long range
goals with rationales
supported by authority.
Long range goals clearly
identify relationships
among facilities,
programs, and
environment that impact
student learning.
The 5 year plan aligns
resources, services, goals,
with the school’s mission
statement.
Clearly reflect the
relationship to the long
range goals. Goals are
measurable and specific.
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Stephanie A. Jones, PhD

9. Georgia Southern University Instructional Technology Program
9
Evaluation
(AASL 3.3, 3.4
AASL 3.3
AASL 3.4
SLO 1d
SLO 2d
SLO 3d
Missing or inadequate
10
Advocacy
(AASL 4.3, 4.4
AASL 4.3
AASL 4.4
Missing or inadequate
11
Presentation of
information
(AASL,
3.4(C3)
AASL 3.4
Information is poorly
organized. Technology
not used to
summarize/present
required elements.
12
Grammar,
spelling, and
APA format
Numerous errors in
grammar and spelling.
Numerous errors in
APA format.
Partially describes
when and how the
plan will be
evaluated and by
whom. Contains a
timeline.
Plan for
communicating
strategic plan to
some stakeholders
lacks detail.
Presentation of
information is clear
and easy-tointerpret.
Technology has
been used
appropriately to
present the
information.
Minor errors in
grammar spelling
and APA.
Completely describes
when and how the plan
will be evaluated and by
whom. Contains a detailed
timeline.
Well-organized plan for
communicating strategic
plan to all stakeholders.
Share strategic
management plan with the
professional library
community.
Presentation of
information is creative
and interesting.
Technology has been used
appropriately to gather
input and to present the
information.
Practically perfect
grammar and spelling and
APA.
Abbreviations:
AASL refers to AASL/NCATE Standards
SLO refers to the Student Learning Outcomes for Instructional Technology
Candidates earning unacceptable scores must correct deficiencies by revising their work before a letter
grade can be assigned in the course. Candidates should consult the course syllabus for policies regarding
revisions of key assessments.
Assignment is adapted from the EDIT 6300 Program and Development Plan Assignment with
permission of Dr. Mary Ann Fitzgerald.
(https://sites.google.com/site/slmdawgs/6300/assignments)
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Stephanie A. Jones, PhD